Old iPhone 5 ad suggests Apple has lost its "common sense" with the announcement of iPhone 6

Old iPhone 5 ad suggests Apple has lost its
Two years ago, when Apple launched the iPhone 5, it released a TV ad that explained why the handset featured a 4-inch display, and not a larger one - like most of the flagships that were being introduced at the time. As you can see in the ad (embedded below), the reason why Apple used a 4-inch screen is simple: the screen allowed the handset to fit perfectly in your hand. Or, anyway, in most hands.

Making a 4-inch iPhone was, according to Apple, “a dazzling display of common sense.” In the light of this, we wouldn’t be wrong in saying that Apple has lost its common sense (or at least what it said it was common sense two years ago) today, when it announced the iPhone 6. As you’ve surely heard, the iPhone 6 comes in two differently-sized variants: one sporting a 4.7- inch display with 750 x 1334 pixels, and a much larger one, called iPhone 6 Plus, that features a 5.5-inch display with 1080 x 1920 pixels. Needless to say, neither fit perfectly in your hand - not if we’re taking the old iPhone 5 commercial as reference.

Of course, Apple is compensating for the fact that the new screens may be too large for some with a feature called Reachability (this minimizes the viewable area on the display so you can reach it by using just one hand). Even so, it’s really interesting to see how the company changed its view on what a properly-sized screen is - constrained, of course, by market demand.

via: Tom Warren (Twitter)

Related phones

iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)
iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)



1. maherk

Posts: 7029; Member since: Feb 10, 2012

phonearena.com trolling Apple? Is this real life???

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Pigs are flying outside.

7. apple4never

Posts: 1064; Member since: May 08, 2013

hell, turds are flying outside.

9. JC557

Posts: 1925; Member since: Dec 07, 2011

The iPhones sprouted wings?! I kid, i kid... ikid...

11. techperson211

Posts: 1280; Member since: Feb 27, 2014

Just the right size ? Right Steve?

27. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

you been taking flying lessons? :p

37. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

wow, I have just seen a flying buffelo

8. AnTuTu

Posts: 1622; Member since: Oct 14, 2012

Apple's new slogan for their new iPhones... "Designed for iFans keeping every precision in mind"

10. suneeboy

Posts: 201; Member since: Oct 02, 2012

No they are trolling you. Keep those page clicks coming!

16. medtxa

Posts: 1655; Member since: Jun 02, 2014

why should we care?

17. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Apple had common sense when making iToys?

21. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

It's not real life...it's the Matrix. Take the blue pill to exit now.

26. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

I remember mocking the size of the 4.0" Sony Xperia X10 when it first came out thinking it was rediculously large, and when I got a 4.3" Galaxy S2 several years ago I thought that was to large. But today I would consider both to be tiny. Peoples ideas and expectations change.

30. TechNeck

Posts: 657; Member since: Aug 29, 2014

Apple is going downhill from here.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I was just thinking about this when they officially announced it. What's Apple's excuse now?

4. Busyboy unregistered

The bigger the better ;)

5. E.N.

Posts: 2610; Member since: Jan 25, 2009

I was wondering how they were gonna explain this during the keynote, but it looks like they went with the "pretend we never said it" option. At the end of the day it's about market pressure. If they wanted to sell more devices, especially outside the US, they had to go with bigger screens.

13. protozeloz

Posts: 5396; Member since: Sep 16, 2010

and if they reduced the body if the iPhone it would have been a really good thing, anyways you plan on getting it?

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

People have short memories, Apple fans (and products) have shorter.

36. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Nice pun :D

18. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

That was then, this is now?

12. Tux4g63

Posts: 121; Member since: Oct 21, 2011

I think this is a very clear cut example of Tim Cooks Apple researching and then following market demand and trends to maximize profits and increase market share for the iphone. What it does not do though, is follow the pioneering spirit and vision which was Steve Jobs to make products that were innovative, cutting edge, inventive, and above all...ones that took a chance and were the stuff of imagination. I think that the average person can see the total different direction under two different CEO's. It may not necessarily be a bad thing, especially for the profits of Apple, but I think that people who try and make the case that this company has any soul of what it once was, is lying to themselves and us. Apple is now officially a "me-too" bandwagon company that makes very refined products that its core audience and followers will of course, embrace. Nothing less, and certainly nothing more now.

15. j_scorp

Posts: 61; Member since: Oct 22, 2013

Well said, well said. "Mr. me too"

28. E.N.

Posts: 2610; Member since: Jan 25, 2009

Well Apple wouldn't be stuck in a lot of these holes if it wasn't for Steve Jobs and Scott Forstall, who were pretty much committed to keeping the iPhone at 3.5 and not changing the OS despite all the criticism. A lot of these changes should have happened earlier, but because they were so resistive Tim Cook now has to pick up the pieces and try to move the company forward. Apple may be playing "me too" with some things, but they're serious about pushing NFC adoption forward (which both android and apple users will benefit from), they've made TouchID 10x more useful and practical, and they're still committed to keeping iOS 3rd party support top-notch. Now you'll see Apple expanding it's "core audience and followers" to include more android and ex-apple users. Just remember that the reception of the iPhone 6 and apple watch is complete opposite of what you're seeing in phonearena.

14. palmguy

Posts: 987; Member since: Mar 22, 2011

Baaaad Apple! Baaaad Apple!

19. fzacek

Posts: 2486; Member since: Jan 26, 2014

Somehow the front of the iPhone 6 reminds me of the OG iPhone...

20. D.Lamore

Posts: 198; Member since: Aug 15, 2014

I wonder how people like darkjedi with that his hulk hand manages with 4 inch icrap, damn it , you got to be kidding me

22. Teejay1100

Posts: 115; Member since: Aug 16, 2012

Flip flop - Apple's new direction

23. jshan

Posts: 200; Member since: Dec 25, 2011

They got scenece that people love bigger screen so they love their customers like anyother ... So hope you guys have common scenece ..

24. Teeeyoo

Posts: 99; Member since: Jul 13, 2013

I think they will try to remake this ad with iphone 6 and will pay for those who has a bigger hand..certainly not cooks hand..

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