NuAns Neo misses Kickstarter goal, shows the deplorable state of Windows 10 Mobile

NuAns Neo misses Kickstarter goal, shows the deplorable state of Windows 10 Mobile
Last month, Japanese company NuAns launched a Kickstarter campaign with the goal of releasing its Neo Windows 10 smartphone globally. About 40 days later, the company unfortunately learned that it's very difficult to sell Windows-based handsets at this time, even if we're talking about an interesting (and pretty good looking, if you ask us) phone like the NuAns Neo.

The Kickstarter campaign failed to reach its $750,000 goal, only managing to attract 489 backers who pledged a total of $142,368. Fans could have snagged a limited number of NuAns Neo handsets for as low as $250, with a higher number of units (1000) being up for grabs starting at $270. Needless to say, since the funding was unsuccessful, no one will actually receive a NuAns Neo (but full refunds will be issued).

The NuAns Neo does not impress with its specs (for example, it's got a Snapdragon 617 processor and a 5-inch 720p screen), but it's a smartphone that looks fresh and unusual, as it comes with a two-tone design that can be customized thanks to interchangeable rear shells (these can be made out of various materials, including wood and leather).

We don't know if NuAns is planning to try and sell the Neo worldwide via other methods, but we'll let you know if we find out. In any case, if you visit Japan, you'll be able to find the smartphone for sale at around $399.

Not long ago, Microsoft said that it remained committed to Windows 10 Mobile, mentioning that next-gen smartphones would be released soon. Even so, it's pretty clear that, at the moment, Windows doesn't really matter in the smartphone race.

source: Kickstarter



1. Martineverest

Posts: 521; Member since: Oct 27, 2015

well,the loud silence on mobile sector by microsoft shows that they have something 'wow-ish' in the cupboard.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I just don't get windows phone fans. Decades of abject failure on MS's part to release a decent device at an opportune time and you people still believe there is some miracle coming? That's just as bad if not worse than the iCult. At least they have the "maybe next year" goal, Windows phone fans have a maybe next decade rule.

3. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

nothing wrong with Windows phones, it's the apps that's killing it. But you still have some hardcore fans who's in denial about the app gap.

4. bucky

Posts: 3794; Member since: Sep 30, 2009

Lol you really think the Apple fans are more vocal? Take a look at every single post you make or 90% of everyone's posts. You guy are more insecure than Windows fans.

11. Crispin_Gatieza

Posts: 3165; Member since: Jan 23, 2014

There's nothing to "get". There are many people whose smartphone needs are narrowly defined by a stellar email client (Outlook by MS), the most comprehensive PIM system (again, Outlook), decent security, the most widely used document program in the world (ahem, MS again) and a few apps here and there. In short, most Windows 10 Mobile users have a life and they live it to the fullest. Go out and discover Nature and her endless beauty. Just get out.

16. rnagic

Posts: 215; Member since: Jul 13, 2014

The OS was the most unattractive thing about Microsoft mobile imo. I really like Windows 10 though, so having a mobile device with a matching OS on my PC is appealing to me.


Posts: 432; Member since: Sep 29, 2015

Biggest problem is why get this phone when hp super phone around the corner and this was way to much money from a company that has no brand recognition.

7. jellmoo

Posts: 2648; Member since: Oct 31, 2011

Because the Elite x3 s monstrously overpriced and HP itself has negligible brand recognition in mobile phones?

6. Alacorn

Posts: 17; Member since: Jul 24, 2016

This is one ugly clickbait/troll article right there in the title... "Journalism" these days... The project of NuAns was weird Japanese thing, that was unnecessary to begin with, it's not about Windows Phone state. Microsoft ruled the "Smartphone" (PDA) market in the past, still widely used in industries - that's why NY decided to police use WP. Microsoft was always capable of producing reliable OS for actually work. Of course the OS have fallen behind with all of the hipsters these days, with all the million of unnecessary apps, but masses never where bright to begin with. Windows Phone is just is, just works, it lacks all of the drama and commotion of other platforms. Some people like me really appreciate all this.

8. lyndon420

Posts: 6863; Member since: Jul 11, 2012

We're kinda similar in this regard. I was one of the few people in my area that was going the Android route while everyone else around me were using blackberry and ios. The only difference is I knew my OS of choice was going to dominate the market in a short amount of time, while yours is still struggling to remain viable.

9. krystian

Posts: 423; Member since: Mar 16, 2016

First of all, the phone wasn't going to sell in North America because people here like thin phones. Most people just don't like the look. In Japan a lot of people have told me they prefer function with a strong device as well as more battery which this may provide them. Here we complain if a phone isn't made of metal. As far as OS goes. MS really has no chance. People are invested in their ecosystems. They have made purchases already. Even if all the apps come to W10m it will maybe gain some market share but not enough to be a big player. MS would need to really differentiate itself. Only hope I can see is to focus on gaming and be able to have these phones play xbox titles and have some sort of case that can convert into a gamepad. Games will make people move over, nothing else really would. I have a 950XL, it's a decent phone and I do love w10m more than any of the other OS's, but I don't have delusions that it will ever be a big player unless MS does something that truly changes the paradigm of phones and brings innovation no one else had thought of.

12. Alacorn

Posts: 17; Member since: Jul 24, 2016

We can speculate, but Microsoft has proven itself as company that will just not give up. And I highly respect them for that. The problem with WP is not that it's a bad OS, but because it was late and not popular. No one ever believed them that they will even make a dent when they first launched original Xbox, but a generation later with 360 it was already a worthy contender on the market. They have good experience of dragging with really hard tasks, if not today Windows Phone is top of line, but maybe tomorrow things may change and Microsoft knows that, just the way they made a slip with Windows Mobile when iPhone arrived. No king reins forever, Microsoft have been dethroned from being a smartphone leader. Android day will come someday and who knows who will be on top next time. Regardless of all that, we have competition and no one allowed to grow fat.

10. Charlie2k

Posts: 152; Member since: Jan 11, 2016

When Alan F is on vacation... Florin T steps in and delivers the hate instead. Since Windows 10 mobile has the same market share as Mac OS... does that also mean Mac OS is dead?

13. Fona13A unregistered

Now this is s**tposting bait. Also explain to me the logic that a kickstarter project speaks for the entire ecosystem? What? That doesn't fit your pay for the day? Alright, continue on...

14. digitalw

Posts: 79; Member since: Dec 20, 2011

No, wait. The main conecrn of the kickstarters (including me) it was that first batch was for $250 + shiping. While that price was option, people come fast to claim their new phone. Second batch was $400+shiping (Phone + some accessories definitly not worth +150 USD). It is a moment of feeling that..well.. i can have it for 250 and now i'm "late" on the party so i'll have to pay 400 for a phone... well.. a phone with 1.5 to 2 years old tech in side. That was the problem.

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

The smart thing for Microsoft is to either just spin off the mobile division and focus solely on Android, or do a forked version of Android that plays friendly with Windows 10.

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