Non-iPad US tablet sales at meager 1.2 million in the last 10 months

Non-iPad US tablet sales at meager 1.2 million in the last 10 months
Android tablets haven’t exactly been blooming in the last year or so - Google admitted that Honeycomb was the emergency landing platform for tablets and it shows in sales. Other platforms like webOS and RIM’s QNX-based OS also are struggling, but what are the exact numbers? 

The NPD Group has released its estimate for the last 10 months and non-iPad US tablet sales are weak: 1.2 million units sold and a total of $700 million in sales. Dividing the numbers gets us at an average sales price of $583, which is not bad at all, but it’s the number itself that looks weak in comparison to iPad sales. 

In the January-October timeframe, the HP TouchPad was the best selling device with a 17% share and that’s no surprise with all those firesales which slashed its price down to $100 for the basic version. 

Samsung is second in popularity with 16% and Asus with its popular Transformer tablet ranks third. Somewhat surprisingly, the first Honeycomb tablet, the Motorola XOOM, registered pretty weak sales and with only 9% of all non-iOS tablets sold through October.

Unlike the majority of reports, NPD Group is releasing an estimate based on sold units, not just shipped tablets. It should also be mentioned that the report might and probably will look very different next month after the debut of both the $200 Amazon Kindle Fire and $250 Barnes & Noble Nook Tablet. 

source: NPD Group via



1. remixfa

Posts: 14605; Member since: Dec 19, 2008

OUCH. Ok, trolls.. attack. you know you are going to.

8. Trainer

Posts: 23; Member since: Nov 03, 2011

These numbers seem WAY off. For example, 17% of of 1.2mil is about 200,00. Only 200,000 TouchPads were sold in the US? I don\'t think so. Best Buy alone had 270,000. Asus 120,000 sold? I can\'t find a US total, but they sold ~400,000 in the first 2 months. iPad is dominating still, no argument. But the numbers here... I don\'t think are accurate.

13. taco50

Posts: 5506; Member since: Oct 08, 2009

Lol at fandroids always trying to dispute the obvious.

2. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Is this shocking to anyone? The iPad has a stranglehold on tablets being the first to market in a true consumer tablet (all others are beasts of home windows devices only designed for professionals) and this is much more like their control of MP3 than the iPhone because the iPad frankly doesn't matter how good call quality is to pick Verizon over AT&T. Completely different monster, Android needs to come out with cheaper devices with much better features. It's hard but I think they can do it. Need great advertisement and to keep the price cheaper than the ipad, even if it's only 30 bucks cheaper.

3. tacohunter

Posts: 408; Member since: Nov 06, 2011

You know that cheaper and much better features, isn't rly feasible.

16. twenti7

Posts: 152; Member since: Jul 09, 2011

3 words: Asus Eee Pad. Both the Slider and Transformer (without the dock) are less expensive than the iPad with many features that are arguably better, or at the very least comparable.

4. cappy718

Posts: 26; Member since: Aug 31, 2011

Ya know, I honestly think this is a factor of the bad economy. I went to VZW yesterday and they are running a black friday sale on the Moto Xoom...but since they have to lock you into that 30 dollar contract, ppl dont have the money to afford that. If they\'d just let you pick to have it WIFI only, I think they\'d sell more. I know there are tablets out there you can buy like that, but all the ones advertised all include that freaking data package. So people lose interest, like me...

5. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

so is the other 39% apple? or is it just the tiny other tablet brands cuz it says apple is excluded... can you clear this up?

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Just for the sake of fairness, I suggest everyone read the original report by NPD group. As usual, Phonearena fails to report everything. The report states that sales are accelerating, with the past quarter's sales being twice the quarter before, which was 3 times the sales of the quarter before that. Also, 76 percent of the people surveyed who bought an iPad didn't even think to look at any other tablet at all. This ties back to my statements on many Apple sales being based on their marketing and NOT at all on informed comparison shopping.

7. taco50

Posts: 5506; Member since: Oct 08, 2009

Thanks for you excuses, but iPad sells 1.2 million opening weekend. Rest of tablets combined sell that all year. This goes back to my point that tablets shipped and sold are two very different things for android. They're sitting in warehouses collecting dust. Please stop with the marketing excuses already. If it was marketing Apple could stick a piece of junk in there and it would sell. iPad is a high quality product and that's why it sells.

18. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yes, Apple COULD stick a piece of junk in and it would sell. And their product is good, but there are many other good tablets that aren't selling because they aren't being backed up by the marketing.

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

total truth, but hey, that just means that the other guys are failing at marketing their devices. Apple's strength has always been its advert department.

20. ilia1986 unregistered

And if people buy something just because it's advertised well - they are stupid. You can't escape that.

9. pheren

Posts: 4; Member since: Nov 09, 2011

@Taco agreed iPad is the best seling tablet out there but,although other companies don't come close doesn't mean they are not there!It is unfair to android itself and the oems as well to say Sniggly and the above use excuses,those are facts and correct ones at that!

10. taco50

Posts: 5506; Member since: Oct 08, 2009

It is an excuse. Marketing without a good product doesn't work. iPad is the best tablet on the market hands down. That's why it sells well. Android has done well in the smartphone market thanks to subsidies. They can't compete when they have to actually sell their product. Droid Razr is free on amazon right now. One week after launch.

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

its not the best, but it does sell well.. one does not mean the other. only ibots think that. we call that "effective marketing" which is something apple does very well.

14. taco50

Posts: 5506; Member since: Oct 08, 2009

So if it's not a good product why do people keep returning? Why the highest satisfaction rates. Marketing only works once. After that it's up to the product. If android tablets were good people would find out. It's not like only Apple is allowed to market. Thanks for your excuse though.

17. twenti7

Posts: 152; Member since: Jul 09, 2011

The iPad is an amazing product, no doubt about that, as well as ONE OF the best tablets on the market. I don't see how somebody could blindly say that one product is the absolute best when it all comes down to preference. The Asus Eee Pad Slider fit my needs better than any other tablet, so that was the one I bought. However, when my mom was looking for a tablet for her trip to Spain I pointed her to the iPad, because I knew that would fit her needs the best. Every Android phone is free on Amazon right now. It's Amazon's Pre Black Friday Sale. It has nothing to do with the quality of the phones, how new they are, not the Manufacturers. On a side note, I ordered a GSII from Amazon last night. I should get it early next week. =]

21. ilia1986 unregistered

"Marketing without a good product doesn't work" Oh Rly? Do you know a company called "Apple" by chance? I kinda believe you do.. Zillions of people standing in lines for an iPhone 4 with a slightly better camera, a slightly better processor, and a software feature which was once a separate app but was bought by Apple who made it exclusive for a single product just to market this new iPhone 4 as the iPhone 4s. So - clearly you're wrong. Again.

15. pheren

Posts: 4; Member since: Nov 09, 2011

Correct remix!its just the fact remains,android is lagging in the tablet market however (i don't like tablets)that is indeed marketing caused and the fact that quite a few tablet failures tend to give the iPad the upper hand in advertisment of the product.When the market screams all pads are failures but the ipad?What happens after that?Let's see how the Asus Transformer Prime(that's a mouthfull of a name!) does and then we can talk again!All of us!As forthe iPad quality,features,blah,blah,blah nothing too terrible to make it outsell all others just good marketing.

19. axllebeer

Posts: 271; Member since: Apr 05, 2011

By no means have I tried them all, but i have used several tablets from cheap-o's to the iPad. And I'm in the small percentage here but I can't imagine being happier with anything else other than my Blackberry Playbook. It suits my needs very well and each month gets better and better. I'm sure that there are people that have bought the iPad because it's an iPad and didn't like it. I know several people that have bought a cheap android tablet because it did all they needed it to do with no extras. Not one tab is perfect for everyone and for now, I'm very pleased with my Playbook. To each their own I suppose....

22. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think the tablet game is playing out much the same way Android first did on phones. The initial crop of phones were nice for some but pretty much dissed for other variants like the iPhone, Windows, and even the Blackberry. Now Android has a majority market share and with Google building a great content management system, has a chance for SOME of the producers to gain some profits. The tablet game has also started out slow with the first crop of tablets although capable (i love my Xoom) have not sold well. Now with the onset of tablets like the Kindle Fire and Nook Tablet, there is a wave of more powerful but very flexible tablets coming. This next stage will probably be more focused on the content rather than the hardware but with Google constantly stepping up its content, I see that being a non problem. Essentially, time will tell and predictions will probably amount to grains of salt but it will be interesting to watch nonetheless.

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