Nokia wants to sell Here Maps (and its entire maps business)

Nokia wants to sell Here Maps (and its entire maps business)
One year after selling its mobile phone division to Microsoft, Nokia is now reportedly pondering the sale of its maps business, which currently develops Here Maps. According to Bloomberg, the Finnish company might sell the maps division in order to focus on its wireless network business.

Bloomberg has it that Nokia already contacted potential buyers, like Uber and unspecified German carmakers (BMW, Mercedes-Benz, or Volkswagen Group might be included here).

Right now, Nokia's maps business is evaluated at $2.1 billion, considerably less than the $8.1 billion that the company paid in 2008 to purchase Chicago-based Navteq in order to start the business.

As you may know, Here Maps are pre-installed on Microsoft's Lumia Windows Phone handsets. A Here Maps application for Android was released last year, and more than 2.5 million users have already downloaded it. As of March, Here Maps is also available on iOS.

Blooomberg reports that, according to people familiar with the matter, if Nokia doesn't "get a price it deems sufficient", it will ultimately not sell its maps business (which, besides being important to Microsoft, provides data to companies like Amazon and Yahoo, as well as to "four out of five car navigation systems").

Do you use Here Maps? If yes, do you think it's a good idea for Nokia to sell the entire maps business?

source: Bloomberg

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42 Comments

3. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

I am going to download HERE maps. I really wish Nokia could succeed.

68. sip1995

Posts: 1771; Member since: Feb 07, 2014

They can....since they have a lot of money from Microsoft....

72. tedkord

Posts: 17417; Member since: Jun 17, 2009

Especially now that E-flop the Trojan Horse is gone.

73. sip1995

Posts: 1771; Member since: Feb 07, 2014

Not only this.....ex there are so many closed factories in China, India, Taiwan, Europe waiting for someone to buy them (at least 1)...just do it and start making devices again...they have the money for this.

12. meanestgenius

Posts: 22290; Member since: May 28, 2014

I think Microsoft should by it, considering Bing maps has HERE maps integration. It just makes sense. And they've already snatched up what made Nokia great, might as well grab their mapping as well.

15. meanestgenius

Posts: 22290; Member since: May 28, 2014

*buy it.

14. sultanmehmet

Posts: 6; Member since: Apr 07, 2015

Nokia going down real hard. They better adobt the android.

16. meanestgenius

Posts: 22290; Member since: May 28, 2014

For the umpteenth time, Android is NOT always the answer. There are various Android handset manufacturers that can attest to that. However, Nokia has already adopted Android. They released an Android powered handset not too long ago.

18. sprockkets

Posts: 1612; Member since: Jan 16, 2012

They released a tablet with their logo on it.

20. meanestgenius

Posts: 22290; Member since: May 28, 2014

Yes, you're correct. I meant to say tablet. My bad.

83. Crispin_Gatieza

Posts: 3157; Member since: Jan 23, 2014

No, you're right. They released that God-awful Nokia X last year.

27. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

They have NO handset division, their mapping division is gone. So they will go back to what killed them with Symbian. Yes from the developers of Nokia themselves, reliant on 3rd party manufacturing of Symbian devices, delayed products and caused frustration. Yea 'thats' the Nokia you want.

65. razraptre

Posts: 168; Member since: Oct 21, 2014

The rights to produce handsets return to them in 2016, and IMO it'll be a lot cheaper to build for Android that it would be to spend R&D on a new Symbian OS.

59. hemedans

Posts: 759; Member since: Jun 01, 2013

xiaomi+htc+sony mobile revenue together they are less compare to nokia solution networks. nsn revenue per year is between 12b and 15b so it is logical for them to put more focus on that. nokia is smart thats why they did survive for hundreds of years

69. sip1995

Posts: 1771; Member since: Feb 07, 2014

That;s not the answer for all the problems.....they can do anything since they have money from Microsoft.

21. domfonusr

Posts: 1087; Member since: Jan 17, 2014

The last thing I need is for my Garmin's map source to be in the cross-hairs. What if the new owner of Here Maps doesn't negotiate a favorable agreement with Garmin, and then "oops - we can't support your free lifetime maps any more"... it will be like Russian roulette for mapping contracts. All I can do is hope that Nokia just won't get their target bid from any of the 'suitors', but how likely is that? Every time the ol' Navteq IP changes hands...

22. AMERICANPATRIOT

Posts: 54; Member since: Mar 20, 2015

EU failed USA win sell maps to Microsoft and settled

28. MuddyCow

Posts: 90; Member since: Oct 09, 2014

Thanks to dumb Elop, I really like MS, but I wonder how it had been to Nokia with a real Nokia-passion CEO.

71. sip1995

Posts: 1771; Member since: Feb 07, 2014

Yeah, right.....cuz anything EU can do....USA can do it dumber.

86. Scorpion67 unregistered

You patriotic racism is not welcome here, f off!

31. PaulRivers

Posts: 11; Member since: Jan 22, 2010

I've been using HERE maps and it's been great. I slightly prefer it over google maps. My original motivation was that you can download the maps to your sd card with HERE and use the whole app offline with no data connection. But I've just ended up using it by default rather than google maps. Hard to pinpoint why exactly that is, but I just like it a little more (which doesn't mean that google maps is exactly bad). HERE lacks street view and business hours, but in addition to not needing a data connection, it knows the speed limit of the street you're on (you can set it to warn if you're going over the speed limit and only warn if you you're over by a certain amount). I feel like it's voice prompts are a little better, I have less of an issue of getting off on the wrong exit like I did with google maps, though it's not perfect. Dunno, it's a great mapping app. Biggest initial motivation was to have a mapping app that would work in a location with no data - even Verizon doesn't doesn't cover some of the places I go, and with google maps if it crashes and you need to restart it, you're S.O.L. without a data connection. HERE is better at getting me to the right address at malls, google was not great, but it's worse for showing roads through state parks. I keep both on my phone.

35. JohnK

Posts: 117; Member since: Mar 03, 2015

About offline navigation, a creation of an account is necessary to download maps. So that put me off right in the beginning, enough with accounts everywhere. Navigation seems to work.. as long as you don't make U-turn and go 100 meters in another direction, it will just wait you take its path back. "Hifi voices" that i tried directly without testing defaut voice first, i thought this was the defaut voice the way it sounded.. dang Google maps still has nothing to worry about, especially if google lets us download whole maps some day. Since Bing maps can't be installed on Android phones anymore, MS could give it a go and see what they can do.. But i doubt it, they stopped wasting money

55. Gadgety

Posts: 173; Member since: Sep 03, 2012

"Google maps still has nothing to worry about, especially if google lets us download whole maps some day." Will they? Google's deal is online always, The thing with Nokia's offering is its offline capability. That is a big differenced, specially when travelling to countries where there's abhorrent roaming fees for data and so on. I realize I had better download ALL the maps before someone snaps them up and changes the fee structure.

40. Arthurhkt

Posts: 726; Member since: Apr 19, 2012

Maybe Jolla should buy it then.

76. pellen

Posts: 7; Member since: Mar 20, 2015

GO JOLLA GO JOLLA crowdfunding 2,1 milliard

41. wando77

Posts: 1168; Member since: Aug 23, 2012

Dig deep Sammy...... dig deep

45. Neros

Posts: 1016; Member since: Dec 19, 2014

Sammy should absolutely go for it. Then make the maps free for their users and paid for others.

54. Gadgety

Posts: 173; Member since: Sep 03, 2012

The should at least consider it.

43. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Using Here Maps for years now, back then it was called Ovi Maps! Best navigation software out there in my opinion! Nokia should not sell, maybe a company like Apple will buy it and then we have to pay for Here Maps........that would sick big Time!

46. LikeMyself

Posts: 631; Member since: Sep 23, 2013

Isn't the new Jaguar XF using Here Auto for navigation? So probably Tata from India will buy it!

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