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Nokia raising its ratio of smartphones to 50% in the first half of 2012 with new Windows Phones

Posted: , by Daniel P.

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Nokia raising its ratio of smartphones to 50% in the first half of 2012 with new Windows Phones
Nokia's Taiwan GM Michael Hsu reconfirmed that we are to expect a new crop of Nokia Windows Phones as soon as the first half of 2012, which doesn't really come as a surprise, of course.

Rumors about upcoming Nokia Windows Phones with LTE on AT&T and other carriers. as well as entry level handsets, have been swirling around since the announcement of the first batch. Does this mean that the Apollo update will arrive earlier than a year from now we can only guess, but it better do if Microsoft and Nokia want to keep up with the multicore and HD times.

The more interesting part of Mr Hsu's conversation was that with the flurry of new Windows Phones Nokia will aim to level the number of feature phones it sells with the number of smartphones, making it a 50/50 ratio. Quite an ambitious goal indeed, but it all depends on at what price is Nokia planning to introduce the entry level Lumia handsets, since the price now doesn't warrant them  selling in droves.

source: Digitimes

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posted on 23 Nov 2011, 08:40 6

1. HTCiscool (Posts: 449; Member since: 16 Jul 2011)

Well i hope their line of WP7 phones doesn't become overly fragmented like Samsungs or HTC's. Windows phone is dead if the screen res is capped to WVGA.

posted on 23 Nov 2011, 09:05 6

5. remixfa (Posts: 14605; Member since: 19 Dec 2008)

first you say u dont want them to become framented, then you say you want more options.. lol. One leads to the other. Im sure higher resolutions will come with apollo and its dual core optimization

posted on 23 Nov 2011, 08:48 5

2. evolutionqy7 (Posts: 38; Member since: 27 May 2011)

omg will ye stop crying about the WVGA resolution. Nobody f**king cares.

Try explaining whats WVGA resoltuion to a customer. You will see alot of confused faces. WVGA is more than enough to keep an average joe happy.

PPI on a wvga screen is still better than any laptop or tv out there. Hence everything is still nice and smooth

posted on 23 Nov 2011, 08:52 2

3. HTCiscool (Posts: 449; Member since: 16 Jul 2011)

A lot of regular customers do actually care about comparative specs you nkow.

posted on 23 Nov 2011, 12:37 1

9. Whodaboss (Posts: 176; Member since: 18 Nov 2011)

A lot, yes. The majority, no.

posted on 23 Nov 2011, 08:52 1

4. SurajS (Posts: 3; Member since: 14 Nov 2011)

That's a great news to hear i hope nokia will soon dominate the smartphone market.

posted on 23 Nov 2011, 09:17 1

6. hepresearch (unregistered)

The days of Nokia dominating anything are long over. WP7 is proving to be a difficult sell, and if they want the ratio to be 50/50 then they will need to make their feature phones less varied, more expensive, and less plentiful; and in the act, Nokia may lose just about anything they may have left.

posted on 23 Nov 2011, 10:42 2

7. santaclaus (Posts: 52; Member since: 20 Jul 2011)

i don't care what type of screen! just give me fully completely offline Nokia Drive and an EXCELLENT Carl Zeiss camera (better to be thicker to include optical zoom lens)!!!

posted on 23 Nov 2011, 12:03 2

8. Penny (Posts: 1672; Member since: 04 Feb 2011)

Couple of things...

Whether or not this is true, recent articles on this and other websites have been indicating that Mango in fact does support dual core, but due to the exclusive partnership Microsoft has signed with Nokia, Microsoft has to allow Nokia be the first OEM to market with the dual core Windows Phones. The rumor is that Nokia wasn\'t able to implement dual core in the first round of devices because they are new to Qualcomm processors and needed some time for to adjust with R&D. As far as LTE and High Res displays go, I believe High Res is something that won\'t be supported until Apollo, and I am not sure about LTE.

Microsoft/Nokia have stated that the production costs for the first round of Nokia WP7 phones were at around $400, primarily because they weren\'t producing in large enough quantities and because they didn\'t have access to the manufacturing channels that would allow them to drive costs down. They expect production costs to be half (around $200) when they go full steam in 2012, so you should see a wider range of price points for Nokia devices then.

Also, if Nokia intends to sell 50% smartphones, 50% feature phones worldwide, I don\'t see this to be out of line with the global trend for smartphone consumption, so I don\'t see it to be overly ambitious. The 100 million units sales goal for WP7 in 2012 on the other hand - well that may be a little ambitious lol.

posted on 23 Nov 2011, 16:13

10. andro. (Posts: 1999; Member since: 16 Sep 2011)

Smartphone sector is really going to be a painful one for nokia unfortunately

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