Nokia planning a comeback to the U.S. market, carriers approve

Nokia planning a comeback to the U.S. market, carriers approve
The United States – a land where iPhones and Android smartphones dominate, will be the target of a Nokia invasion, if you will, judging by the words of Stephen Elop, CEO of the Finnish manufacturer. While speaking at a Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, he said: “Our intent is to go very aggressively to the U.S. market, ”, and further mentioned that a portfolio of new devices is being readied for release as soon as early 2012.

Its partnership with Microsoft and its Windows Phone lineup is what Nokia hopes will help it recover the grounds it has been steadily losing in the U.S. over the past several years. Putting the right price tag on its smartphones is shaping up to be another major factor for Nokia as well. “You see us pricing the devices so that that we can get what we think will be a good volume,” Stephen Elop said in an interview with Reuters.

Nokia's first two Windows Phone devices, the Nokia Lumia 800 and Lumia 710, are priced at about $565 and $365 respectively without taxes and with no carrier subsidy. That is a bit steep when compared to a run-of-the-mill Android smartphone, yet pretty reasonable when you consider the prices of most Windows Phone handsets on the market. By offering its Windows Phone offerings at attractive prices, Nokia is prioritizing the recovery of its lost market share, after which it will focus on boosting profit margins.

Which of its handsets Nokia is planning on launching in the U.S. next year has not been clarified yet. However,  Elop mentioned that several U.S. carriers have shown interest in supporting the company in its comeback. And by the way, no Windows 8 tablets are to come out of camp Nokia anytime soon, but the guys do think that the idea is interesting.

source: Reuters

Related phones

Lumia 800
  • Display 3.7" 480 x 800 pixels
  • Camera 8 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1450 mAh(9.50h 3G talk time)
Lumia 710
  • Display 3.7" 480 x 800 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1400 MHz
  • Storage 8 GB
  • Battery 1300 mAh(7.60h 3G talk time)

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10 Comments

1. GeekMovement unregistered

Looking forward to Nokia's new handsets!

2. Owlet

Posts: 450; Member since: Feb 21, 2011

I used to love Nokia. Maybe this Nokia+Windows combo will bring it back. Go Nokia!

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

they need to come back with high end handsets that have the "wow" factor. their low end junk they have been slinging at the US hasnt stuck yet and its not going to stick next year. Hmm, wonder why they are passing at the chance to come out as a top W8 tablet maker.

4. lubba

Posts: 1313; Member since: Jan 17, 2011

Hope tmo is in the game for some big Nokia phones like the nokia lumia 800, not 710.

5. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I\'d personally like to see Nokia recover. But I fear their \"one-operating-system\" approach. Many older folks are still out there looking for Nokia flip-phones as well. Some days, I still think these guys shot themselves in the foot.

6. downphoenix

Posts: 3165; Member since: Jun 19, 2010

here's hoping they (finally) come back to sprint. Doubt it though.

7. jtech

Posts: 101; Member since: Jul 14, 2011

If MS wants to see WP grow like I do they would do business with other carriers besides AT&T, its common sense

8. lubba

Posts: 1313; Member since: Jan 17, 2011

I\'ve been yelled at by wpcentral that its not MS, its the carriers. They told me to go complain to the carriers. Question is, how hard is MS wooing the carriers? You know it\'s really hard in the US to buy the wp you want. They\'re not readily available. Its like if you want a great wp phone, everyone have to contract with ATT. Funny they want to compete with android and Apple like this? Good luck! They better find a way to get all wp to the hands of all customers or else they will never move forward.

9. alpinejason

Posts: 262; Member since: Sep 06, 2011

come on nokia you need another phone like the n95-3 which i still use to this day with at&t.THAT WAS TRUELY THE FIRST SMARTPHONE WITH IT ALL THAT STARTED THIS CRAZE!!!!! AND YOU HAVE NOT MADE ANOTHER BREAKTHROUGH PHONE SINCE.BUILD IT NOKIA AND THEY WILL COME I PROMISE.

10. ZEUS.the.thunder.god unregistered

go nokia goooooo

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