Nokia places bets on color and simplicity to regain customers

Nokia places bets on color and simplicity to regain customers
Nokia shares have just slided to their lowest in 16 years, hitting the rock bottom of 1.50 euro (around $1.9), but the company is saying that by the end of 2013 users would have forgotten about its transition troubles. A bold statement given the grim reality, but what’s more interesting is just how the company plans to achieve that goal. Design is key for the recovery of Nokia and it’s the amalgamation of vivid colors and a simple form factor that has to work together with Microsoft’s smooth Windows Phone 8 UI.

Nokia VP of design for smartphones Nikki Barton explained once again the huge importance that the Finns see in using “incredibly effective” colors. You probably already know that the Lumia series are offered in many bold and colorful options like cyan, yellow and magenta.

This aligns perfectly with Windows Phone’s colorful tiles, so you can adjust those tiles to match in color your phone or contrast with the phone’s body.

Not only that but Nokia is proud of the unibody polycarbonate construction that even when scratched will still have the same color show up underneath as is on the surface. This whole-paint approach is actually so difficult only one vendor can make, say, a cyan unibody polycarbonate device.

“I’m extremely proud of what we’re producing,” Barton said. “That’s what drives me personally.”

But while we like the colorful options in the Lumia range, we couldn’t help but notice that Microsoft has freely taken and used the very same idea in its surface tablet which arrives in the same vivid colors yet is not made by Nokia. Could that be a threat to the Finns in the future? Or could other company simple mimic its approach if it turns out successful? Time will tell, but you can join in with your guesses in the comments below.

source: Forbes



1. dickwyn

Posts: 621; Member since: May 07, 2012

i Give them my support on the color scheme as it is very special

2. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Love colors, keep bringing wonderful design

3. -box-

Posts: 3991; Member since: Jan 04, 2012

I like the colors. In a sea of black (and some white) phones, the colors stand out and really make the phone feel more personalized, like the older phones when you had a selection of colors or faceplates. Almost every time I pull out my cyan Lumia 900 out in public, someone is intrigued by its uniqueness

4. kamil

Posts: 118; Member since: Feb 07, 2012

i want cool stripes or skin design on their smartphone covers in the future

5. remtothemax

Posts: 260; Member since: May 02, 2012

i don't think other people adopting the colors will really change things nokia has always had a reputation for having fairly beautifully designed and well built phones even if they copy the colors, nokia will still have the design i mean, has anyone come up with any copies even close to the minimilistic beauty of the n9/lumia 800/900? i haven't seen it yet the only thing that comes close is the HTC one series or some of the xperia phones and even then it is a different idea

6. aokde

Posts: 186; Member since: Jul 09, 2012

well, it was a rough time for both nokia and sony ericsson (which is sony nowadays). remember when samsuck and appfag were no where near being leading the cellphone market (call it smartphone market these days), can't wait for the day nokia and sony get back to the top! not because i'm a fan of both companies, but because they deserve me being a fan! the hardware they use is just amazing, the sleek designs and the features they use in their software (refardless it's symbian, meego, android, windows mobile or a potato). hail kings of phones, sony and nokia. XPERIA Arc owner.

7. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

and in this rough time they brought the top innovative hardware the pureview and color shemes

8. MickDM

Posts: 63; Member since: Nov 29, 2011

actually, vh, surface tablets themselves are NOT colored... they DO have colorful accessories...

9. Jyakotu

Posts: 867; Member since: Dec 12, 2008

Honestly, I kind of like phones that have an option of different colors and face plates. Right now, the only way to make a phone more customized on the outside is to buy a case, but that adds bulk to the phone itself. I'm kind of tired of the black (and white) phones and my favorite color is black. >_>

10. Saamic

Posts: 119; Member since: Feb 20, 2012

Why are they all bright colors? I'd like something more rigid and dark, because I am a male.

11. jmoita2

Posts: 930; Member since: Dec 23, 2011

You want rigid and dark??? Can't help you there,

15. andyboi_ph

Posts: 101; Member since: Mar 26, 2012

in every model of lumia, they provide a neutral palette, as in black and gray for those who do not want the bright color casing

12. Rayvelynn

Posts: 124; Member since: Jul 05, 2012

I'm not buying it, you can always buy a colorful case.

13. pikapowerize

Posts: 1869; Member since: May 03, 2012

i thought, according to the deal, they can costumize the UI? maybe they cant.... how will nokia differenciate itself to other WP producers out there, espeically that there nokia maps is the map for WP8?

14. akmaintu

Posts: 42; Member since: Jan 08, 2012

Am with u all the way, just bought nokia 808 pureview yesterday.

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