Nokia outlines 'more human' brand promise... and unknown Lumia peeks out?

Nokia outlines 'more human' brand promise... and unknown Lumia peeks out?

Nokia has two events planned for the next two weeks, and they're doing a pretty good job at keeping the agendas under wraps. We can make some educated guesses, of course -- Ashas in India on the 9th, and Catwalk in the UK on the 14th -- but so far, no one seems to have any solid intelligence. We were, however, privy to a recently-published document (cover pictured above; no, we don't know what phone that is) that lays out some very broad strategies the company is taking, under an overarching brand promise they're referring to as "more human."

Specifically, Nokia is following Samsung's path somewhat broadly, in recognizing that technology should more closely adapt to our behaviors, and not vice versa. Think: the (kinda) heads-up experience offered by a Google Glass. Nokia sees three general mergers occurring in the confines of technology: that of the physical and digital, the virtual and real, and humans and devices. These are all trends that have been taking baby steps elsewhere in the world, and Nokia sees them having a major effect on the mobile space as well.

To that end, examples are given of current technologies which begin to accomplish this "more human" promise: the heads up perspective offered by Nokia City Lens, wireless charging throughout much of the Lumia line, and the revamped Here service, which aims to be as glanceable as possible. Another example, of course, is the revolutionary PureView technology, which takes not only smartphone cameras, but photography in general, in an exciting new direction.

Don't look for the "more human" mantra to pervade its way into product marketing, at least not in the same way that "Connecting people" has been adopted as a very front-facing tagline. This seems to be a deeper, guiding principal for the employees at Nokia, as much as it is a set of expectations for consumers. What is clear, though, is that Nokia sees what its competitors are doing -- or rumored to be doing -- and it's committed to not letting itself fall behind in the area of innovative mobile technology.

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63 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

So........is Nokia gonna change the "Connecting People" to "More Human"? :P

10. mafiaprinc3

Posts: 584; Member since: May 07, 2012

no big head,read!!

21. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I've already read it! You hot head, go drink some Coca Cola!!

19. KParks23

Posts: 719; Member since: Oct 13, 2010

That color blue looks tight!

22. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I agree!

24. tadaa

Posts: 267; Member since: Apr 18, 2013

What if its an asha? :O i hope not

28. quadrazeus

Posts: 359; Member since: May 03, 2013

So you just like to comment any damn thing at every damn article? darkjeddi, where are you bro?

30. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

In most damn smartphone articles you can see my damn comment. And yes, I like to comment any damn thing at every damn article. And don't ask me where's Dark, he's busy I guess....... DAMN!

31. quadrazeus

Posts: 359; Member since: May 03, 2013

Lol, I didn't ask you. I asked from Dark himself. Did I ask "darkjeddi, where is he bro?" Lool noooooo

33. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Oh, ok! I'm damn sorry about that! :) DAMN!

50. akki20892

Posts: 3902; Member since: Feb 04, 2013

nokia had think, that's why they put connecting people. but i think they will not change Connecting People. i like this line it suite nokia

57. dangchitrung

Posts: 89; Member since: Apr 04, 2012

Its implied that in the past they were "more animal"? Maybe.

2. EXkurogane

Posts: 863; Member since: Mar 07, 2013

"Designed for Chuck Norris"

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

"......and Jackie Chan" :P

3. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

is nokia saying, we can suggest what type of phone specs can be made possible in their new upcoming devices?

11. mafiaprinc3

Posts: 584; Member since: May 07, 2012

ummm no!

5. Reverence

Posts: 224; Member since: Jul 16, 2012

Honestly speaking, I'm tired of android...its just the same from 4.0 till 4.2 and most probably 4.3 will also be the same...all android manufacturers are bundling useless feature and most of them dont work most of the time(i mean samsung)....the application selection is awful when compared with iOS and android is damn to laggy I just want a mind blowing camera, good design, an acceptable UI, large high res display, less lag and few more things which I believe nokia's next generation lumia will have

7. tes101

Posts: 39; Member since: Jul 11, 2012

I wish I can thumbs you up a 1000times

46. Credo

Posts: 749; Member since: Apr 19, 2012

lol me too !! good one !

48. akki20892

Posts: 3902; Member since: Feb 04, 2013

i'm in

67. shammont

Posts: 32; Member since: Jun 22, 2012

me too!

12. mafiaprinc3

Posts: 584; Member since: May 07, 2012

amen!

13. roldefol

Posts: 4744; Member since: Jan 28, 2011

Not to mention that each android manufacturer "must" use a bulky custom skin on top of a perfectly good stock UI...and that skin interferes with the ability to quickly update when a new Android version arrives. Yes there are advantages and disadvantages to both Android and WP8 but the disadvantages are definitely tipping me toward switching to Nokia.

20. Jason2k13

Posts: 1444; Member since: Mar 28, 2013

the good thing about android is customisation and the features, customisation means every phone can suit different peoples taste and personality as not all android phones are the same (htc sense, motoblur, touch wiz) etc. Where as windows 8... your pretty much stuck on those live tiles and maybe add a few colours and wallpapers? Features, sure some are gimmicky but there are many good android features that nokia (windows 8) dont have, like multiview, s-pen, hand/air gestures, photosphere and choices of rugged waterproof phones just to name a phew. In short, android has enough phones to suit everybody's needs and wants.

23. tadaa

Posts: 267; Member since: Apr 18, 2013

I agree with your points except about the lag in android. Its practically gone now and imho on par with the competition.

26. boosook

Posts: 1442; Member since: Nov 19, 2012

then switch to WP... it's basically the same since the first version, the only major UI change has been the resizable tiles... android may be the same from version 4, but it still has far more features than WP. What's more, since version 4 many interseting things have been added, like google now, actions in the notification bar, lockscreen widgets... way ahead of WP8 actually. As to lagging... well, this happens only with entry level devices, but at least games do run even on entry level phones, while temple run requires a whopping 1GB of ram on WP, skype and angry birds do not run on 256MB phones... the reason why WP does not lag is because it had very high hardware requirements, but now that entry level WP phones have appeared... guess what? but an entry level WP, install some apps and you'll discover that it lags as well. Or that some apps don't run at all. Buy and android with JB and at least 1GB of ram and the lags are completely tolerable (altough android isn't, and probably will never be, optimized for lagging). Buy an entry level android and at least you'll be able to run anything (except, of course, complex games).

32. XPERIA-KNIGHT unregistered

dude, what kind of android you using? my photon q lags slighty every now and then but thats because i have themes, emulators, and game apps downloaded onto it. ios does not lag as much because their is less customization and things that its system has to push! with android you can pretty download and put anything on the ui, hence the lag every now and then. if its severe i suggest un-installing a few things or switching the animations OFF in the developers section of your settings, before complaining out loud.

37. kozza3

Posts: 777; Member since: Oct 17, 2012

nexus 4 = no lag :P this poor soul thinks touchwiz or sense is the whole of android

38. roldefol

Posts: 4744; Member since: Jan 28, 2011

Look at the numbers though; Samsung and HTC are the big names in Android. Very few people get the stock experience. (And enough with the "just root it" argument. Custom ROM users are a slim minority.)

55. kozza3

Posts: 777; Member since: Oct 17, 2012

you are right, what i was trying to get at was that a lot of people who bash on android are usually thinking of a device thats running touchwiz or sense when in reality if that same device was running vanilla android all would be good :P

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