Nokia now accounts for just shy of 90% of the Windows Phone 8 universe

Nokia now accounts for just shy of 90% of the Windows Phone 8 universe
It's time for yet another Windows Phone stats report from AdDuplex, and this time around we have a few headline-worthy notes to make. First and foremost, as you must have already gleaned from the title, Nokia's horde of WP 8 devices now accounts for a whopping 89.2%, just shy of 90%. Not that we're putting your intelligence to question, but it may help to imagine that out of every 10 WP devices bought, 9 are of a Nokia make. If nothing else, this really puts Microsoft/Nokia deal into perspective.

Unfortunately for Nokia and the WP universe as a whole, however, it's the extremely budget-friendly Lumia 520 leading the charge now, accounting for 23.2% of the total WP market. The Lumia 920 and Lumia 620 share the second spot with 9.2% each, while the Lumia 1020 is nowhere to be seen, ranked #21 for the overall WP universe, and #14 in the Windows Phone 8 realm. In a nutshell, the stats indicate that WP remains a popular choice for those looking for value through affordable smartphones, a niche that is definitely still undeserved, but that's probably for a good reason: the margins there are prohibitive.

In case you're wondering why it is that we're still not talking exclusively about WP 8, that's because, as the stats reaffirm, plenty of people (29.1%) are still on the now slightly obsolete WP 7 platform. This, however, is different, say in the States, where only 17.3% of users are using the older platform. Speaking of the US, AT&T has overtaken Verizon Wireless as the most popular WP carrier, if just slightly, though its also worth noting that the challengers from T-Mobile and MetroPCS are stealing share from the big boys now. What's more, unlike most other markets, the US is actually one of the most premium markets for WP phones, with high-end models taking a significantly larger cut of the entire pie.

In conclusion, while this may appear like good news for Nokia, it really dawned on us just how alone Microsoft is in its own world. Having made our peace with the fact that Nokia will soon cease to exist in its iconic form, we've got to say that we're actually feeling excited about the prospect of what Microsoft could do now that it controls both the hardware and software side of the package, much akin to Apple and its iPhones.

source: AdDuplex



1. Stoli89

Posts: 333; Member since: Jun 28, 2010

It would be interesting to understand how the variants are accounted for in this study...are they lumped under other or included within the "global" version. For instance, does the Lumia 520 reflect volume from 520+505+510? What about carrier specific versions (710 T-Mobile or 900 AT+T). Bottom line, what portion of the "OTHER" does each Lumia represent (i.e.: 625, 1020, 925, 928, 505, 822, 510, 810, 800c, 900AT&T, 710 T-mobile)?

2. D.Aceveda

Posts: 433; Member since: Jun 30, 2012

Is this supposed to be surprising? Nokia is pretty much the only company pushing Windows Phone. Especially now that Microsoft bought them expect the trend to continue. Before stupid people reply to me, I know Samsung, HTC, and even others have made Windows Phone devices but Nokia is the only one REALLY putting effort/money/advertising into the OS

5. akki20892

Posts: 3902; Member since: Feb 04, 2013

i'm replying u about that U R Correct. i agree. and i'm not stupid.

3. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

If WP then Nokia. Its Nokia's effort only. 520 is li'l champ.

4. artealis

Posts: 98; Member since: Dec 15, 2010

yeah nokia champion bla bla bla, wp sells because of nokia, but nokia death because of symbian. why dont just admit it windows phone saved nokia. you all have been given a chance to saved nokia and symbian 2 years ago, why didnt all the fans and all the harcore symbian nerd bought every single nokia symbian release 2 years ago? microsoft also did alot of works, not only nokia

7. tasior

Posts: 265; Member since: Nov 04, 2012

This sentence has so many untrue statements, that there is no sense to argue.

6. dritani

Posts: 19; Member since: Oct 14, 2013

Of course it is ..beacuse it's NOKIA. Even if it was in the Android world, Nokia would rule..but unfortunately that was not meant to be...anyway, Nokia has been part of our (at least mine) world for many years, and it will alwayse be OUR CHAMPION!

8. amasog

Posts: 552; Member since: Aug 22, 2013

90% of what??? even if its 99%, the question is how much is the total WP sales? because 90% of say, 5 million, is only 4.5M, which is just a fraction of Android phone or iphones. But if its Nokia Android phones, maybe its neck to neck between nokia & all other major android phonemakers combined.. Oh BTW, i am a nokia fan, but not WP fan! I tried a couple of nokia WP in a mall, & i am not impressed with the OS specially with the animations. For just 15mins of trying, I felt dizzy. What more if I use it daily, maybe i would suffer from headache.

9. fouadqr

Posts: 326; Member since: Nov 21, 2012


12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You have some kind of health issue... WP is greatâť•

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

And ppl complain about Google having ownership in Motorola and showing favoritism. I really think all other WP manufactures are just making devices because of licensing issues with Android. The article does say WP8 tho....wonder how many are still using WP7...

11. GeekMovement unregistered

Not surprising, that percentage might even increase. I know myself I wouldn't buy a windows phone unless it's Nokia.

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