x PhoneArena is hiring! Reviewer in the USA

Nokia is the King of the Windows Phone jungle

Nokia is the King of the Windows Phone jungle
It was nearly a year ago when HTC came out and said that it was still committed to Windows Phone. At the time, the Taiwan based carrier was the top OEM for phones powered by Microsoft's mobile OS. But now, the Windows Phone jungle has a new King and it goes by the name of Nokia. Tom Farrell, VP of Nokia Middle East told Gulf News, "Our strategy is working. When we formed an alliance last year with Microsoft our intention was to regain lost share. After one year, it is still working. We are the number one Windows phone in volume in the world. Our momentum is accelerating." Farrell added, "We plan to introduce and bring to markets new and more affordable products with more modern user experiences with Windows Phone in 2012. We will launch Lumia series when Arabic support is ready."

Kantar Worldpanel’s latest survey for the 12 weeks ended February 19th shows that sales of the Nokia Lumia 800 models made up 87% of Windows Phone sales in the U.K. during that period. That also helps fatten the Finnish firm's bottom line since the average selling price for Nokia's handsets last year was only 140 EUR ($186 USD).

With the lack of strong advertising by Windows Phone manufacturers and the continued strength of the "A" twins (Apple and Android), Nokia has a chance here to really capitalize on the situation. In fact, if one had a tendency to use puns, he might write that Nokia has a window here where it can really brand itself as THE Windows Phone manufacturer. HTC is busy with the new HTC One series, Motorola has a new sugar daddy who loves Android and Samsung is tied up with the Samsung Galaxy S III. If Nokia could just concentrate on Windows Phone at this point, it could turn out to be to their advantage.

source: WMPoweruser

24 Comments
  • Options
    Close





Want to comment? Please login or register.

Latest stories