Nokia is the King of the Windows Phone jungle

Nokia is the King of the Windows Phone jungle
It was nearly a year ago when HTC came out and said that it was still committed to Windows Phone. At the time, the Taiwan based carrier was the top OEM for phones powered by Microsoft's mobile OS. But now, the Windows Phone jungle has a new King and it goes by the name of Nokia. Tom Farrell, VP of Nokia Middle East told Gulf News, "Our strategy is working. When we formed an alliance last year with Microsoft our intention was to regain lost share. After one year, it is still working. We are the number one Windows phone in volume in the world. Our momentum is accelerating." Farrell added, "We plan to introduce and bring to markets new and more affordable products with more modern user experiences with Windows Phone in 2012. We will launch Lumia series when Arabic support is ready."

Kantar Worldpanel’s latest survey for the 12 weeks ended February 19th shows that sales of the Nokia Lumia 800 models made up 87% of Windows Phone sales in the U.K. during that period. That also helps fatten the Finnish firm's bottom line since the average selling price for Nokia's handsets last year was only 140 EUR ($186 USD).

With the lack of strong advertising by Windows Phone manufacturers and the continued strength of the "A" twins (Apple and Android), Nokia has a chance here to really capitalize on the situation. In fact, if one had a tendency to use puns, he might write that Nokia has a window here where it can really brand itself as THE Windows Phone manufacturer. HTC is busy with the new HTC One series, Motorola has a new sugar daddy who loves Android and Samsung is tied up with the Samsung Galaxy S III. If Nokia could just concentrate on Windows Phone at this point, it could turn out to be to their advantage.

source: WMPoweruser



1. Whateverman

Posts: 3295; Member since: May 17, 2009

This doesn't surprise me at all. Who else has introduced a new windows phone in that last six months? Nokia is the only OEM really focused on WP7 right now.

10. sprockkets

Posts: 1612; Member since: Jan 16, 2012

It doesn't surprise me, but those other OEMs might be feeling 2nd class right now. Perhaps it is justified since they sell so many Android phones, but at this rate those OEMs may feel back stabbed since Nokia is getting preferential treatment. One only has to look at MS's history to know what will happen next.

18. -RVM-

Posts: 331; Member since: Oct 19, 2011

Samsung Omnia W, Samsung Focus S, Samsung Focus Flash, HTC Radar, HTC Titan, HTC Titan II, LG E906, Acer Allegro, ZTE Orbit. --- That's at least 9 models that were announced or introduced to market during last 6 months. Nokia only announced 4 models, and only 2 of them are already in the market. Yet, they managed to get 87% market share. --- Nokia always was and still is the top smartphone manufacturer, when it comes to hardware. Their only HW limitation is on OS side (in both WP and Symbian cases). Just look what happened when they had the chance to bring smartphone using the same OS like other manufacturers. Lumia 800/900 literally erased any interest for Samsung's or HTC's WP flagships. --- Imagine what will happen when they will have time to pack their WP smartphones with typical Nokia technologies like PureView, Nokia Rich Recording, USB on-the-go, FM transmitter, HDMI output... together with multicore processors, LTE, NFC, higher display resolutions and SD cards support (WP8 Apollo) it would be really breathtaking HW.

20. remixfa

Posts: 14605; Member since: Dec 19, 2008

what really helped them out is their exclusive apps like free TbT navigation, and the ton of advertising money MS has given them. The other handsets are perfectly fine, but Nokia is handed major advantages by MS.. and that was the deal they made to bring Nokia to the table.

23. Whateverman

Posts: 3295; Member since: May 17, 2009

Okay, maybe 6 months was a little bit of an embellishment, although a couple you mentioned were introduced as far back as September 11', but I know what your saying. But other than the Titan and the Radar, nothing is really making any noise in the market. I'm not saying they're bad devices, but these OEMs don't seem to be focused on WP7 to me. Samsung probably feels bullied into making WP7 products because of the whole "Make phones for us, or we'll charge you $15 bucks per Android", so I don't really think their heart is in it. HTC makes pretty much the same phone for everyone, so they're devices are all looking very dated. And I've never even heard of a few of the others you mentioned. If you think about it, with Microsoft footing Nokia's push for the 700/800/900, why would any other manufacter even want to invest heavily in WP7? I'm sure they'll continue making devices for them but not w,ith as much enthusiasm as they have been got Android. Microsoft picked their champion and maybe ostracizing the other OEMs maybe a wake up call for them.

24. smartphone

Posts: 160; Member since: Oct 21, 2011

Sure no surprise, and if Google allowed Nokia to customize and use android it will in be the top two in that also.

2. haikallp

Posts: 319; Member since: Feb 10, 2012

My next windows phone would either be from Nokia or HTC, unless Samsung up their game. No LG for me, they suck, even with their Android offering.

3. sinple

Posts: 132; Member since: Nov 04, 2011

if i din rmb wrongly, it was 87% out of the 2.5% of mobilephone sales that was windows? Thats not really an achievement

4. Alan01

Posts: 640; Member since: Mar 21, 2012

While that is true, the focus of the story is Nokia's claim that it is the largest OEM of Windows Phone flavored smarthones. Therefore, the more relevant stat is the 87% of Windows Phone sales in the U.K. that belonged to the Nokia Lumia 800 over that timeframe. Alan F.

9. Glim12808

Posts: 394; Member since: Oct 26, 2011

@sinple You also just blindly skipped the part in the article which says that last year, the average price for a Nokia handset was only $186 but with Windows Phone, particularly the Lumia 800 and soon the Lumia 900 and later the Lumia WP8 devices, the average Nokia handset would now be at least 250% from last year's average price. Additionally this year, volume will surely come when the Lumia 610 is released in emerging markets. The lower price point of the 610 will lower the average price of Nokia phones but the volume will take care of profitability. And of course, there is also the release later this year of the Nokia W8 tablets. So don't worry how Nokia will do, it'll do just fine thank you.

5. theindianguy

Posts: 90; Member since: Sep 30, 2011

Motorola has a new sugar daddy made me giggle :P

6. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Glad to see some progress, this is just the beginning. I'm sure Nokia has more in plan. We'll hear more about them by April.


Posts: 52; Member since: Feb 15, 2012

A dwarf among midgets.

8. akita256

Posts: 98; Member since: Jan 26, 2012

No, what they are claiming is like saying that they are the tallest midget!

11. m.garz

Posts: 61; Member since: Oct 08, 2010

slowly but surely..

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

ha, that just about mirrors a comment i made like yesterday about Nokia. :) Instead of being another in a sea of androids, they are taking the chance on being the premier WP7 device. Yes, its a longer climb up the sales ladder, but when they get there,they will be the only brand they are competing with in the WP7 space. You guys that dont think WP7 is going to gain real market share in the next year to 2 years are in for a surprise. Id bet the farm that WP7 is in at least the teens in market share next year (2013) and 20's the year after (2014). And if Nokia can keep the vast majority of WP7 sales to themselves, that means they are selling close to as many handsets as Apple and Samsung. All with a higher average price than the sets they were selling with symbian.

13. TechDroid

Posts: 37; Member since: Jun 14, 2011

Cave Johnson, we're done here.

14. ngo2dd

Posts: 896; Member since: Jul 08, 2011

This did not mean they are the top window oem just the top in the UK and the UK is a very small market

15. redmd

Posts: 1948; Member since: Oct 26, 2011

Samsung Galaxy S III ! ! !

16. snowgator

Posts: 3621; Member since: Jan 19, 2011

I not only think Nokia will succeed, but become more profitable than they have ever been before. They may never get their perch back as the largest manufacturer (Samsung looks too strong for that). But with less R&D needed per device due to not needing software investments that they had with Symbian, Nokia will turn a larger profit per handset and can make more money even if they sell less. I also think other WP manufacturers will benifit from Nokia's investment. If Nokia brings WP into the mainstream, than the Metro OS will become very well known. Other WP devices will be an easier sell. Android is now an easy sell for all cell phone makers due to the success of the Droid series at Verizon making it a household name. Nokia can do the same for Microsoft.

17. wp7tribes

Posts: 52; Member since: Aug 12, 2011

Nokia actually the only manufacture who cares about windows phone my next phone will be nokia lumia

19. -RVM-

Posts: 331; Member since: Oct 19, 2011

Nah, it's not that other manufacturers don't care. They are just not able to keep up direct competition from Nokia, when it comes to device design, additional services and built-in apps in the same OS. Imagine what will happen, when Nokia will have enough time to pack their typical tech like PureView, Nokia Rich Recording, USB on-the-go, FM transmitter, ClearBlack displays, HDMI output in their future WP models....

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

all that stuff was Symbian. There is no promise that MS will allow any of that. They are not the only ones with HDMI, and the CB display was a samsung Super Amoled display with a anti reflection coating on it. Nice features no doubt, but dont get your hopes up too high. Besides, the CB display is already on the nokia WP7 models. :)

22. -RVM-

Posts: 331; Member since: Oct 19, 2011

That's why i mentioned mostly HW features, which can be added without too much changes in OS. USB on-the-go is probably an exception, since it requires higher integration with OS imo.

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