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Nokia finds the perfect product placement in Enrique Iglesias' latest music video

Posted: , by Alan F.

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Nokia finds the perfect product placement in Enrique Iglesias' latest music video
Enrique Iglesias' latest music video called Into the Night is the perfect vehicle for Nokia to score a product placement with, for the Nokia Lumia 925. First of all, we can tell its the Lumia 925 right from the beginning of the video.On a passenger's side seat of a car, we see the phone's display showing the always-on clock that is part of the GDR 2 update which happens to come pre-installed on that model (and we can tell that its not the Nokia Lumia 1020 which also has the update installed out of the box).

With the video called Into the Night, we were expecting it to show the Nokia Lumia 925 doing its thang. In other words, snapping some pictures under low light conditions. We weren't disappointed as the video shows the phone being used to take some snapshots in a dark club. We can see that this is the perfect image that Nokia is aiming for. Young, hip, monied crowd looking for a phone that can take great pictures in dark clubs. Looks like Nokia nailed this product placement.



Thanks, Anonymous Tipster!

source: YouTube

8 Comments
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posted on 19 Aug 2013, 23:21 6
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1. SingDaFire (Posts: 74; Member since: 21 Jun 2013)


Good one and the the video is good too..:)

posted on 20 Aug 2013, 00:00 4
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2. Nathan_ingx (Posts: 4328; Member since: 07 Mar 2012)


No harm in trying hard Noks...
You on the rise.

posted on 20 Aug 2013, 00:53
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4. halowen_pcd (Posts: 9; Member since: 11 Apr 2013)


How can you be wrong between "Turn The Night Up" up and "Into the Night"
That new music video from is named "Turn The Night Up"

posted on 20 Aug 2013, 01:22 1
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5. bbblader (Posts: 590; Member since: 24 Oct 2011)


I don't get product placements overall.
I mean come on who in their right mind would see a music video with a random phone and say: '' OH DUDE I HAVE TO GET THIS PHONE RIGHT NOW!'' Seriously it's stupid. Not bashing on Nokia,I'm bashing on every product placement.

posted on 20 Aug 2013, 03:00 3
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6. Bfrenz (Posts: 194; Member since: 26 Aug 2012)


Instagram degrades photos,not a good idea.

posted on 20 Aug 2013, 09:07
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7. smallworld (Posts: 504; Member since: 13 Jul 2012)


I've found better: Xperia Z in Avril Lavigne's new music video.

posted on 20 Aug 2013, 10:50
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8. -box- (Posts: 3991; Member since: 04 Jan 2012)


Kind of a boring song, but nice product placement.

Some of the video looks so good it could have been shot with a Lumia 925.

posted on 20 Aug 2013, 13:11
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10. Stuntman (Posts: 839; Member since: 01 Aug 2011)


They did this with the N97 in the I Gotta Feeling video a few years ago. That phone didn't turn out well. Then they had the N8 in the Tron: Legacy movie.

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