Nokia finds the perfect product placement in Enrique Iglesias' latest music video

Nokia finds the perfect product placement in Enrique Iglesias' latest music video
Enrique Iglesias' latest music video called Into the Night is the perfect vehicle for Nokia to score a product placement with, for the Nokia Lumia 925. First of all, we can tell its the Lumia 925 right from the beginning of the video.On a passenger's side seat of a car, we see the phone's display showing the always-on clock that is part of the GDR 2 update which happens to come pre-installed on that model (and we can tell that its not the Nokia Lumia 1020 which also has the update installed out of the box).

With the video called Into the Night, we were expecting it to show the Nokia Lumia 925 doing its thang. In other words, snapping some pictures under low light conditions. We weren't disappointed as the video shows the phone being used to take some snapshots in a dark club. We can see that this is the perfect image that Nokia is aiming for. Young, hip, monied crowd looking for a phone that can take great pictures in dark clubs. Looks like Nokia nailed this product placement.



Thanks, Anonymous Tipster!

source: YouTube

Related phones

Lumia 925
  • Display 4.5" 768 x 1280 pixels
  • Camera 8.7 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 2000 mAh(12.8h 3G talk time)

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8 Comments

1. SingDaFire

Posts: 74; Member since: Jun 21, 2013

Good one and the the video is good too..:)

2. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

No harm in trying hard Noks... You on the rise.

4. halowen_pcd

Posts: 9; Member since: Apr 11, 2013

How can you be wrong between "Turn The Night Up" up and "Into the Night" That new music video from is named "Turn The Night Up"

5. bbblader

Posts: 590; Member since: Oct 24, 2011

I don't get product placements overall. I mean come on who in their right mind would see a music video with a random phone and say: '' OH DUDE I HAVE TO GET THIS PHONE RIGHT NOW!'' Seriously it's stupid. Not bashing on Nokia,I'm bashing on every product placement.

6. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Instagram degrades photos,not a good idea.

7. smallworld

Posts: 517; Member since: Jul 13, 2012

I've found better: Xperia Z in Avril Lavigne's new music video.

8. -box-

Posts: 3991; Member since: Jan 04, 2012

Kind of a boring song, but nice product placement. Some of the video looks so good it could have been shot with a Lumia 925.

10. Stuntman

Posts: 843; Member since: Aug 01, 2011

They did this with the N97 in the I Gotta Feeling video a few years ago. That phone didn't turn out well. Then they had the N8 in the Tron: Legacy movie.

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