Nokia extends its domination of global Windows Phone share, T-Mobile gains, Lumia 928 vs. 1020

Nokia extends its domination of global Windows Phone share, T-Mobile gains, Lumia 928 vs. 1020
Over the weekend, we shared the statistics from AdDuplex showing the Nokia Lumia 520 going from zero to nearly 30% share of all Windows Phones in the world in virtually no-time flat. The rest of Alan Mendelevich’s report has revealed a host of other interesting facts about the Windows Phone ecosystem as well.

For starters, and not surprisingly, Nokia has expanded its domination of devices in use by another point-and-a-half to a whopping 86.9% of the market. That growth came mostly at the expense of HTC, who dropped to 9.8% from 11.5%. Samsung and Huawei each made fractional gains.

Despite the domination, and despite a somewhat suddenly coherent marketing initiative, Nokia’s Lumia 925 is not even ticking the asterisk register in AdDuplex’s findings. By contrast, the Lumia 822, available in the US only, and only on Verizon Wireless holds 5% of the global market share, just behind the Windows Phone 8X by HTC at 6%.

How is the Lumia 1020 doing versus the Verizon flagship Lumia 928 doing? Very well all things considered. Based on the number of app installations during each device’s first three weeks of availability, the Lumia 1020 appears to be doing quite well, albeit the statistics were not adjusted to accommodate AdDuplex’s own growth. Even taking that into account, the Lumia 1020 is clearly moving off the shelves. However, there is no US market share data yet available.

While Verizon still holds the lead in Windows Phone share for the US, the big gainer is T-Mobile, no doubt aided by the availability of the super-affordable Lumia 521. T-Mobile gained 4% to reach 19% overall, costing Verizon and AT&T each a couple points. We do not expect that we will see Sprint making a wedge for a couple months.

The rest of the market is quite an interesting mix of devices and operating systems. Some places are still heavily dominated by Windows Phone 7.x and in areas where newer Windows Phone gear rules the day, it is not always the flagship gear some might expect.

source: AdDuplex



1. SingDaFire

Posts: 74; Member since: Jun 21, 2013

The reason Lumia 925 didn't make much numbers was just because of the launch of Lumia 1020. When this thing was announced people diverted their attention to this phone , simple As that

17. MartianMe unregistered

I'm happy for you nokia but please come out with an Android version too shoul know you got love from Android users.

24. pookiewood

Posts: 631; Member since: Mar 05, 2012

I hope not.

20. -box-

Posts: 3991; Member since: Jan 04, 2012

Agreed. The ads for the 925 don't even show the phone anymore, and it took too long to get to market, I guess so folks can have just the image of the 1020 in their minds when they think of Nokia and Lumia. It's too bad, I really like mine a lot. Granted it's no 1020, but with JUMP, when the GDR3 phones come out I can trade in the 925 and get the GDR3 phone, probably with a larger screen and the 1020's camera goodies. Also, it's nice being able to tout Amber, GDR2, and Pro Cam to my friends with 920s and 928s since the carriers haven't given them the updates yet.

23. Damo579

Posts: 266; Member since: May 18, 2013

Tell me about it. Lumia 920 owner on at&t no update yet...

26. milesboy5

Posts: 179; Member since: Nov 07, 2012

Have mine on the 928..

25. Muzhhur

Posts: 261; Member since: Sep 14, 2012

And many markets does not have the chance to buy it

2. snowgator

Posts: 3621; Member since: Jan 19, 2011

I understand this is only a measure of ad activity and not even a hint of hard data, but there are some truly fun statistics here. I had heard the Lumia 822 was a surprise success on Big Red, but this shows it is a hit indeed. And Nokia is slowly seeing the fruits of its efforts. When you factor in how much cheaper it is for Nokia to develop WP without the R&D factors rolled into it that were associated with Symbian and MeeGo, plus MS paying them some 250 Million a quarter to stay on WP and there is a lot of hope for this platform if WP continues this path.

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I thought Nokia was supposed to be dying /s.

7. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

...And Nokia survives... Everyone thought BlackBerry was supposed to be dying... And BlackBerry survives... I hope.

8. ryq24

Posts: 876; Member since: Oct 17, 2011

Dying? Nope! Struggling? Yes! And time is running out.

13. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Yes, time is running out for Google and Apple to continue dominating the smartphone realm; their time is over. Nokia and Microsoft are only just getting started...

16. Oxygen

Posts: 125; Member since: Mar 29, 2012

Based on what? Your fanboyism?

18. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

survived with flying colors

19. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

I C Wat u did there lol

4. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

Nokia should try to reduce the time gap between its announcements and actual availability of the phone. The 925 is still not available in many markets.

5. snowgator

Posts: 3621; Member since: Jan 19, 2011

THAT is a true statement. Supply seems to be a bit of a problem with Nokia. As experinced of a company as Nokia is (since the invent of the mobile phone, eh?) they do seem hard pressed to get their handsets on shelves.

22. Jehovah

Posts: 69; Member since: Jun 25, 2013

Yes! The Lumia 920 took 5 months to get to Brazil, more than enough time to severely diminish its impact..

9. cameogt

Posts: 88; Member since: Oct 18, 2012

WP = Nokia Android = Samsung iOS = iPhone

11. ihatesmartphone unregistered

WP = Nokia, 50:50 competitions come mainly from samsung and huawei Android = Samsung 50:50, competitions from chinese manufacturers iOS = iPhone 100%, unless iOS is open source OS

10. Taters

Posts: 6474; Member since: Jan 28, 2013

Owning 86.9% of nothing is still nothing. This is a case of glass half full but only half full of air.

12. cameogt

Posts: 88; Member since: Oct 18, 2012

what do you mean nothing? you mean nothing = windowsphone?

14. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Windows is hardly a dead platform. You should never under-estimate Microsoft...

21. -box-

Posts: 3991; Member since: Jan 04, 2012

Glasses are always full. May be part liquid and air, or all air, or all liquid, but always full.

15. mousesports

Posts: 286; Member since: Feb 28, 2013

Trolls everywhere !! Just ignore and dont reply to them ... they are useless shadows on the earth ! Best regards NOKIA

27. djm63401

Posts: 19; Member since: Sep 17, 2012

I get tired of exclusive phone manufactures open the doors and give us phones i hate at&t I wont switch for any phone Verizons plans so high no thx I am A Tmobile Man Trade ever six months cheaper plans good phones I would like the phone when it comes out not another version 4 months later

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