Nokia is slowly shifting to Windows Phone and the stress here should be on slowly, according to outgoing chairman Jorma Ollila. Nokia ended 2011 with a $1.2 billion loss, selling 31% less phones than in 2010.
Ollila said it will take quite a while for Nokia to see significant improvement. The Windows Phone transition will affect the company “for a significant part of the year,” Ollila concluded even though Nokia said it can’t provide guidance for the period after Q1 2012.
Ollila also admits that Nokia Windows Phone had a slow start, but that was expected, and the company remains hopeful for going back to being a big player in smartphones again later on. Ollila was realistic and didn’t shoot for the stars, saying that Nokia has “a very good chance” to become one of the three biggest phone makers:
"Nokia will make it into the three, its completely obvious and the first signs are already there. None of the operating systems have taken off quickly. It will take time, as we have seen, and as was expected."
Ollila’s theory is that in the future there will be three major platforms - iOS, Android and Windows Phone, and each one will have its own “strong manufacturer.” Apple is obviously the iOS candidate, Samsung seems to be the suggested candidate for Android and Nokia aims to become the one for WP.
After years of ruling the mobile and smartphone space, Nokia has seen unprecedented drop in share value in the last year, after Stephen Elop decided Symbian is a “burning platform.” In the last quarter of the year, Symbian was still the company’s main source of revenue.
source: Yahoo News