Nokia Lumia 920 has already lost the price wars: HTC Windows Phone 8X, Samsung Galaxy S III much more affordable

Nokia Lumia 920 has already lost the price wars: HTC Windows Phone 8X, Samsung Galaxy S III much more affordable
The Nokia Lumia 920 was announced to much fanfare a couple of weeks ago with buzz words like wireless charging and extremely responsive screen thrown around, but Nokia didn’t give any details about pricing and carrier availability. And that came in stark contrast with the following HTC presentation where the Taiwanese company announced the Windows Phone 8X and 8S, and explicitly said it has struck deals with over 150 carriers in 50 countries.

Why didn’t Nokia announce its partners and could the culprit lie in the price? Lastly, we learned that Nokia has chosen a shocking price tag for its Lumia 920. Surprisingly, Nokia thought it is adequate to sell its flagship for as much as 25% more than the Samsung Galaxy S III, widely considered a benchmark for high-end Android smartphones.

Lumia 920 price comparison

Lumia 920 price comparison

The Galaxy S III costs around 530 euros ($690 off contract) in Germany. Nokia is pricing the Lumia 920 at 649 euros (around $840) there. At this point of Nokia’s transition, this seems close to absurd. In other markets the price difference might not be that big, but is definitely noticeable and in most cases higher than 10%.

So far only Apple manages to get away with pricing its iPhone way above the competition at 679 euros for the basic 16GB iPhone 5 model.

Interestingly, the equally (if not more) visually exciting HTC Windows Phone 8X with very similar characteristics to the Lumia 920 costs nearly 100 euro ($130) less than the Lumia 920. HTC is adequately estimating the shortcomings of Windows Phone like its weaker ecosystem and is pricing its device to sell, almost on par with the mid-range Nokia Lumia 820.

Nokia ASP with Windows Phone

Nokia ASP with Windows Phone

Nokia on the other hand is bravely pricing the Lumia 920 virtually as high as possible betting on great low light camera, wireless charging and the screen technology. But with Nokia’s devalued brand, are those really enough of a reason? Not announcing carrier availability might mean that operators have picked the cheaper HTC Windows Phone 8X rather than the Lumia 920. And what about you, are you willing to pay the premium for a Nokia Windows Phone?

source: Tech-thoughts



1. No_Nonsense unregistered

Lumia 920 has more features than the 8X. LEt's see what all: Super-sensitive screen: Check Higher resolution and slightly bigger screen: Check Excellent camera: Check Nokia's exclusive apps: Check And comparing the 920 to a 6 month old S3. huh?

4. wendygarett unregistered

Wow sgs3 price drop so drastically in 6 mth... It suppose to be same price with iPhone, not?

14. Rkiller

Posts: 6; Member since: Apr 05, 2012

Yes the S3 was supposed to be at the same price as the iphone, but this is a market strategy from Samsung in order to sell more and more of its high end devices. And it worked very well for the S2 in the past. Considering iphone, well we still have to wait and see what are the results. Btw this is a bad move from nokia. The Lumia 920 is such a great device but W8 is not quite famous yet everywhere. This can turn out to be a failure when HTC is selling good w8 smartphones too.

60. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

OK I had been praising Nokia all along and saying in every crelated comment that they should get the price right. Well Nokia just shot itself in the foot! Talk about stupid! moronic! and totally full of $hit! Nokia likes RIM a lot and that's whay they are going to be wiped out sooner than later. I mean what kind of a hogwash price is this? Nokia had become like RIM releasing outdated symbian phones with a premium price tag even when android had become the rage! Theyy are so full in their heads that they just cant see reason. I mean we arent asking thee phone for dirt cheap but a reasonable price wouldn't be so hard Nokia! Looks like its going to be Sammy's ATIV S for me! Goodbye and good riddence banruptcy and oy yeah let the door smack your butt on the way out!

5. FoneAddict

Posts: 263; Member since: Jul 05, 2011

Nokia have yet to build trust with the market place since going with MS, This is why charging these extremely high prices is a strategic disaster. Nokia don't have the brand recognition and loyalty that Apple does. They should have undercut the opposition (Samsung S3) in price. Total fail for Nokia and not surprising really when Nokia is led by Stephen Elop who represents the epitome of incompetence.

7. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

A super-sensitive screen that will be drain battery very quickly; The 8X has a higher pixel density, though it doesn't really matter because they're both over 300 ppi. Screen size is a matter of preference and is not a feature. Of course it has an excellent camera, it's Nokia. Not to say the 8X's camera is bad, but still. There are only 13 exclusive Nokia apps I believe, Maps and Drive being the most useful ones.

12. No_Nonsense unregistered

Nokia's statement: While the Lumia 920 and Lumia 820 both enjoy super sensitive touch, the firmware has been configured to avoid accidental activation of the display. In testing this has not proven to be an issue or to cause unwanted battery drainage. What has been configured to stop it happening? The firmware requires a ‘landing event’ to move into active mode and without a repeat of that landing event will eventually return into sleep mode.

15. Stoli89

Posts: 333; Member since: Jun 28, 2010

This false information campaign on the part of PHONEARENA needs to be called out. There is absolutely no evidence and pure conjecture on the part of PHONEARENA with respect to this so called super sensitive screen tech causing battery drain. NO EVIDENCE. In addition, NOKIA has already come out with official statements by its engineers to the contrary. This site is a travesty when it comes to reporting facts.

29. shadez10

Posts: 427; Member since: Jan 15, 2012

agree... false informations are floating around in phonearena... =D

107. pookiewood

Posts: 631; Member since: Mar 05, 2012

Stop posting lies!

9. JaqenHghar

Posts: 11; Member since: Jun 08, 2012

You forget the Wireless Charging. Lumia 920 is way better than sgs3 and one x.

23. ElektronicGeek91

Posts: 105; Member since: Sep 26, 2012

This phone is not even compared to the iPhone but yet you compare it with the GS3...please bro, your talking about a NOKIA LUMIA 920 remember that.

85. applesauce

Posts: 165; Member since: Aug 26, 2012

IPhone is a joke. The Lumia 800 and 710 are better than that thing. The 900 is arguably better than them because of the larger screen and LTE capability, which apple JUST caught up with. 920 creams the iPhone, and takes its place at the top of the heap with the ATIV, WP8X, and upcoming GS4.

36. maverick786us

Posts: 157; Member since: Apr 20, 2012

Except for Quad core and bigger screen size. I don't see SGS3 have anything better than Lumia 920. I can list numerous features that Lumia has over SGS3 1) Superior camera in not only in terms of one feature but several features 2) Superior screen 3) Nokia Drive+ 4) Nokia City Lens 5) Wireless charging 6) Premium material used which is almost scratch proof compared to cheap plastic used by Galaxy ( I was surprised when I saw a video in which Lumia 900 was used for nailing) 7) Better build quality 8) Better Call quality 9) Dual speakers 10) Windows 8 is always smooth compared to battery hog androids

40. shadez10

Posts: 427; Member since: Jan 15, 2012

gotta agree... the call quality on my GS2 even with noise cancelling mic is just average... unlike nokia smartphones... really great call quality...

11. redmd

Posts: 1910; Member since: Oct 26, 2011

it's the Lumia 900 once again.

93. bucky

Posts: 3774; Member since: Sep 30, 2009

lol that's most accurate comment.

21. lubba

Posts: 1313; Member since: Jan 17, 2011

Add wireless charging accessories and other accessories totaling up to $1000 = check

47. zippolite28

Posts: 107; Member since: Sep 28, 2012

ho my GOD !!!

46. ahmed_ali_yossef2010

Posts: 164; Member since: Jul 26, 2012

no one would buy a windows phone mobile for that price

48. zippolite28

Posts: 107; Member since: Sep 28, 2012

no one why ?? there are many other WP8 phones comming and i will give a try

72. NokiaLumia920

Posts: 28; Member since: Sep 29, 2012

Only you won't buy, go back to your low end Android plz..

109. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

i will :P when it comes down it has stunninng features unlike iphone which comes with nothing special stll priced more then this one so i say this is still better then iphone as it has the tech no other phone offers

51. myclevername

Posts: 94; Member since: Jun 07, 2010

Don't forget wireless charging and NFC

52. darac

Posts: 2156; Member since: Oct 17, 2011

International GS3 over Lumia920: - More capable processor: check - Bigger screen:check - much slimmer and lighter:check - expandable storage:check - removable battery:check - way superior ecosystem:check - way more customizable UI and OS: check - MORE AFFORDABLE: check

130. maverick786us

Posts: 157; Member since: Apr 20, 2012

I think having such a slim body like GS2 & 3 makes the grip very difficult. While taking photographs its very difficult to hold it. On the other hand Lumia 920 is designed in such a way that it is comfortable to hold. Another drawback of being slim is compromise in audio quality. iPhone 5's audio quality is lower than iPhone 4S

79. IHateApple

Posts: 122; Member since: Sep 26, 2012

Two Words:- Sayonara Nokia! You will be bought by Microsoft just like Google bought Motorola. Because at this price, competition will say: GTFO!

84. applesauce

Posts: 165; Member since: Aug 26, 2012

Don't forget wireless charging and OIS, that tech isn't necessarily cheap. I expect the 820 to be the volume phone, and the 920 to be the excellent-but-possibly-fewer-sold flagship. If the 920 comes in $200 on contract, it'll do just fine, especially if the ATIV S and WP8X are priced the same. Customer sees all three side by side, and can make their preferred choice.

101. xtremesv

Posts: 299; Member since: Oct 21, 2011

The comparison with the Galaxy S3 is just right. The problem with the new Lumias is they're late as everything Nokia has released in the last two years. WP8 must be breathtaking if they really wanna eat a piece of the cake but as I see it M$ had it all and was too lazy to see it coming, Android is the new Windows for the mobile industry.

111. TROLL

Posts: 4851; Member since: Apr 13, 2012

But it's still Dual-core, no Quadcore!

* Some comments have been hidden, because they don't meet the discussions rules.

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