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Nokia Lumia 1520 is first with assertive display: watch it easily beat Galaxy Note 3's screen

Nokia Lumia 1520 is first with assertive display: watch it easily beat Galaxy Note 3's screen
Nokia unveiled its first phablet, the Lumia 1520, two days ago and one of its key features is the sharp and vibrant 6-inch 1080 x 1920 pixel screen. It’s not all about color fidelity and sharpness, though, having a good screen is also a lot about actual visibility under both bright sunlight and in low light and at night.

The Lumia 1520 does admirably in all those conditions and now there is a factual proof as we see how the 6-inch display on the Nokia device adjusts quickly and accurately to changes in lighting while the otherwise great display in the Samsung Galaxy Note 3 fails to do so.

The two displays - the 6-inch 1080p one on the Lumia 1520 and the 5.7” 1080p one on the Galaxy Note 3 - share the same resolution, but are drastically different in the technology they employ. The Lumia features an IPS LCD display, while the Samsung phablet relies on a Super AMOLED panel.

Assertive display difference

Assertive display difference

Lumia 1520 is the first smartphone with assertive display tech

However the stark difference in readability comes from a technology called assertive display and developed by Apica. Assertive display outdoes all existing display management functions like Samsung’s Adapt display for instance. The core benefit from using it is dramatically improved outdoor viewing experience but not at the expense of battery efficiency.

You most likely already have a light sensor in your smartphone that can adjust the display brightness to lighting conditions, but what this assertive display technology does is actually tweak every pixel, and not just the screen as a whole. It all happens in real time and the results are telling.

The technology actually adjusts the color and brightness of every pixel depending on the lighting conditions and the changes happen extremely quickly. Here is Apica’s own explanation of how its technology allows users to watch a movie on a tablet even under the direct sun:

“Assertive Display dynamically adjusts content to ambient lighting conditions using state-of-the-art pixel processing algorithms. This means that the effective screen contrast can remain around 1000:1, similar to an HDTV, even when the real screen contrast ratio is around 10:1, as it is for LCD and OLED displays in bright sunshine.”

Assertive display (on the right) when watching a movie outdoors

Assertive display (on the right) when watching a movie outdoors

How does it work and will we see it on other smartphones?

Assertive display is not just a software trick - it’s an actual semiconductor IP core that is made to be easily adaptable and ready for integration in various displays. The technology works independently of the underlying processor architecture and does its magic by taking data from a single photosensor on the device.

The actual pixel correction uses iridix, a technology that has been developed for years on end to mimick the human’s eye capability to adjust to different lighting conditions. As we’ve already said, this is the local tone mapping engine that drives dynamic real-time changes in every single pixel and revealing lost detail in shadows and highlights while still keeping the realistic colors and overall appearance of a picture. Most importantly, it leaves the midtones in an image untouched.

Iridix uses that independent hardware core so it does not additionally stress your CPU or system memory, and it works with all display types.

"The thing to remember is we're not changing the brightness or the power of this display at all," stresses Apical CEO Michael Tusch, "we're just tuning the pixels to adjust the contrast ratio."

Nokia Lumia 1520 vs Samsung Galaxy Note 3: an easy win

With so much theory, it’s time for a telling video demonstration. This is a test Nokia prepared at Nokia World, but we only get to see it on video now. What this test focuses is exclusively on the actual readability and adaptation to different lighting conditions, not color fidelity. And the Lumia 1520 wins this over the Galaxy Note 3 easily.

As the lighting conditions change from pitch dark to bright illumination, the Galaxy Note 3 display struggles to adjust and the overwhelming majority of the text is lost. The Lumia 1520 - in contrast - remains perfectly legible all the time.

Take a look at the video below and also make sure to check out the official press release from Apical about assertive display on the Lumia 1520, and decide for yourself how big of a difference this makes. For us it’s huge and we're eager to put it to the test ourselves soon.

+- Press Release

  • Options

posted on 24 Oct 2013, 06:20 43

1. GeekMovement (unregistered)

Wow beautiful screen Lumia. Would've been a hit if it came to more carriers.

posted on 24 Oct 2013, 06:37 39

7. eisenbricher (Posts: 973; Member since: 09 Aug 2012)

Beautiful screen indeed. Oh and wanna mention, what a juicer this beast holds! at 3400mAh this phone will be awesome.

Once again congrats Nokia for bringing something first in the market. After success of PureView cam, HAAC mics, wireless charging, sturdy phone chassis, PureMotion screen, best image processing algorithms, offline navigation I wonder what people want more.

posted on 24 Oct 2013, 07:05 8

16. ghaniosman (Posts: 78; Member since: 06 Jun 2013)

Smartness a.k.a android,, just add it then its complete

posted on 24 Oct 2013, 08:35 17

46. Nathan_ingx (Posts: 4278; Member since: 07 Mar 2012)

Smartness? What does that mean? Root-ability? Customizability? Wallpaper-ability? Hardware beef-ability?
Back then, being smart meant being quick, prompt and precise among many.
Don't want it...don't buy it. There are tons of Androids out there for you.

posted on 24 Oct 2013, 13:47 1

91. doejon (Posts: 405; Member since: 31 Jul 2012)

lol just deactivate the autobrightness

posted on 30 Oct 2013, 10:29

117. qjphone (Posts: 19; Member since: 11 Mar 2013)

wrong dude unlike windows phones before it and after the HTC HD2 this one actually goes head to head with the android big high spec boys. You can no longer say it is running on outdated hardware vs samsung buddy thus invalidating your argument. Now windows phone can actually be fairly compared to android since this 1520 is not just another midrange device passed off as high end like the previous nokias.

posted on 07 Nov 2013, 15:16

123. dre786 (Posts: 46; Member since: 10 Nov 2012)

smartness or you laggy software that eats up memory

posted on 24 Oct 2013, 07:08 12

18. saffant (Posts: 274; Member since: 04 Jul 2011)

Android baby. That's all I need and i'll jump ship right away.

No notification menu/swype = no deal.

posted on 24 Oct 2013, 11:02 1

77. dratomic (Posts: 483; Member since: 09 Oct 2013)

absolutely right. android is the closest thing to windows (pc) and I love it.

posted on 24 Oct 2013, 12:01

87. QWIKSTRIKE (Posts: 1272; Member since: 09 Mar 2010)

Android is no Windows PC. When this system evolves it will be a forced to be reckoned with trust me. I love my GS# and my next phone may be a Note 4, and after that I see a possible Windows phone in the future.

posted on 24 Oct 2013, 07:46 2

31. gawer33 (Posts: 1; Member since: 24 Oct 2013)

no its not first. the 1st one who had assertive display is the 3d adroid phone from sharp. the one if not mistaken who widely introduce wireless charging to phone is HP

posted on 24 Oct 2013, 07:50 1

33. Shatter (Posts: 2036; Member since: 29 May 2013)

They also were not the first to have phones with optical zoom like a lot of people believe.

posted on 24 Oct 2013, 09:09 3

58. tgiffin (Posts: 4; Member since: 24 Oct 2013)

Ahh, the N93! What a fabulous piece of hardware. Did not know that someone still remembers it.

posted on 25 Oct 2013, 00:57

108. hmmm... (Posts: 79; Member since: 05 Jun 2013)

True, they may not be the first with optical zoom, and others, but i thinbk they are the first ones to make such technologies available worldwide, not just sold in their own coiuntry or selected regions. There might be people who think that andorid phones are the first to use infra red as a universal remote, but old nokia phones about 10 years ago could do that through third party apps

posted on 24 Oct 2013, 12:21 1

89. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

"...I wonder what people want more."

How about availability on more than just AT&T in the U.S.?

I hope the L929 has all of the new technology of the L1520, just in a smaller package. I would trade a smaller size screen for having everything else available on VZW. I would even make the effort to learn WP.

posted on 24 Oct 2013, 16:46

97. StreetNerd (Posts: 836; Member since: 08 Dec 2010)

=) nice

posted on 24 Oct 2013, 06:59 5

15. ghaniosman (Posts: 78; Member since: 06 Jun 2013)

Every phone out there will react the same to that technology of the lumia, note 3 is no exception so PA stop bashing only note 3

posted on 24 Oct 2013, 08:24 15

42. Nathan_ingx (Posts: 4278; Member since: 07 Mar 2012)

Grow up!

posted on 24 Oct 2013, 10:41 4

72. user996 (Posts: 221; Member since: 25 Feb 2013)

really? note 3 has BEST EVER AMOLED (as samsung says) display of all that's what nokia did to simply best display out there LoL

posted on 24 Oct 2013, 11:03 8

78. clevername (Posts: 1436; Member since: 11 Jul 2008)

they arent bashing the note 3. the note 3 has one of the best screens ans its the most obvious competition. be prepared for more 1520 vs. note 3 comparisons. its not bashing or bias, its just natural comparison between competitors. also, be prepared for the 1520 to win most of these

posted on 24 Oct 2013, 11:51 1

83. kabhijeet.16 (Posts: 813; Member since: 05 Dec 2012)

They are comparing two different kinda technology. Its like comparing mangoes & oranges. Both are fruits & awesome in their own way.
Nokia's tech is new and different. Its great how technology develops.
SOon it will be adopted in every other device..

posted on 24 Oct 2013, 09:11 14

59. akki20892 (Posts: 3902; Member since: 04 Feb 2013)

1520 is the best phablet so far, but only one thing let this down is OS.

posted on 24 Oct 2013, 09:42 5

68. dratomic (Posts: 483; Member since: 09 Oct 2013)

totally agree with you mate

posted on 24 Oct 2013, 16:48

98. StreetNerd (Posts: 836; Member since: 08 Dec 2010)

thn stop posting at nokia/wp related articles...

i allways see the same kind of comments from u...

get over it and make the switch

posted on 24 Oct 2013, 09:33 1

62. Doakie (Posts: 2227; Member since: 06 May 2009)

I highly doubt carrier exclusivity is what will make this handsets sales lackluster, it's Windows Phone. Once Google makes a full suite of Google apps for Windows Phone, or at least if Microsoft makes a suite of apps that are full featured enough to work well with Google's services then it can be considered as a fully matured platform that I would go back to. But right now Windows Phone is too big of a shift for anyone tied into Google services which Microsoft doesn't have good competitors to. Windows Phone will continue to falter until this compatibility is addressed.

posted on 06 Nov 2013, 09:39

119. JPDVM2014 (Posts: 4; Member since: 04 Nov 2011)

Unfortunately, this will never happen. MS has already said that they want to work with Google to bring the apps over, but Google wants nothing to do with it. Just look at the youtube app fiasco. Also, MS has alternatives to almost every Google service except youtube. The hardest part is switching data, but it is doable. I'm proud to be google free. (again, except for youtube, sigh)

posted on 24 Oct 2013, 14:04

93. picassimo (Posts: 15; Member since: 31 Oct 2012)


posted on 24 Oct 2013, 06:23 1

2. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

woah dang

posted on 24 Oct 2013, 06:28 15

3. Damitel (Posts: 66; Member since: 21 Apr 2013)

Why can't iphonearena allow samsung to be, is Note 3 the only phablet in the market, "easily beat", you people should do a balanced review. Finding this kind of thing highly disgusting and unprofessionalism.

posted on 24 Oct 2013, 06:44 16

12. Wiki_jaan (Posts: 704; Member since: 24 Jun 2012)

this is just a screen but nokia cant beat sales and features samsung is offering , also android customization .............

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