New survey shows Android is "Hot" among younger people while iOS gets the nod from the elderly

New survey shows Android is
The latest survey from BIGInsight covers the big political question of the day. No, not Obama vs. Romney, but Android vs. iOS. 9,000 adults belonging to various demographics were surveyed and the results would not put a smile on Tim Cook and Phil Schiller's faces. Apple has a problem going forward if they don't freshen up iOS which is getting a bit stodgy. The survey reveals that the Apple iPhone isn't like your grandma's smartphone, it IS your grandma's smartphone.

First, the general numbers are actually good for both platforms although they favor Android slightly. 53% of the 9,000 adults (18 and older) said that Android was hot while 51.4% said the same for iOS. But when the tabulations are broken down by demographic, the numbers tell a far more interesting story. Amongst the Millennials, formerly known as Generation Y and the youngest group in the survey, 64% called Android hot while 61.95% gave the same designation to iOS. For those born after WWII, the Gen X crowd, 58.6% felt Android was hot while iOS had support from 53.4%.

Apple's iOS finally out-polled Android amongst the "Silent" generation. 46.8% of this group picked Apple as being hot while 41.4% selected the green robot. The problem here is that the Silent generation covers those born before 1946 which makes them 66 or older. Just like the commercial Samsung aired showing a Samsung Galaxy S III user waiting in line for the Apple iPhone 5 because he was saving the spot for his parents, this is the problem that Apple has today with iOS. Compared to the widgets, wallpaper and all of the customization available to Android users, iOS seems rather static.

Now that Cupertino has made the screen larger, it might be time for Apple to dip into the Android well once again and update iOS with some kind of customization including the use of widgets. If Apple refuses to freshen up its mobile OS, iOS could be stereotyped as the old person's OS, assuming that it hasn't happened already. The good news for Apple is that because this is an image problem and not a problem with the actual hardware, it can be fixed.

source: BIGInsight via Forbes


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76 Comments

1. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

And there you go. iGarbage is only popular with kids who want it just because it's popular (like how they want toys they see in TV commercials), adults who like kids, only want it for the brand and old people.

8. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Lets all spread the truth among the rest of the overpriced apple world. LoL

20. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

The Apple fad is now getting "old" literally. It was just a matter of time before people could finally "SEE" that Android is the better OS. It just does more & guess what Apple? People love & need customization. Something you CLEARLY can't do with an Apple device. Android over took iOS in the smartphone market. Now Android is about to do the same in the tablet market. Overall Android is just better. Finally people are starting to get out & see there is WAY better than Apple out there. Shoot even WP8 is better than Apple. +1

62. Nadr1212

Posts: 741; Member since: Sep 22, 2012

And they called Nokia the burning platform. They should look at Apple now cuz it just got burnt LIKE TOAST

25. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

The Samsung commercial made it clear that Apple products attract the older generation. Theres nothing wrong with that, but i dont think thats what Apple was trying to do. Ive seen more teenagers and my parents' generation having iPhones Meanwhile those within my generation (Generation X) want more out of our phones and not being restricted to do so like Apple

65. sgogeta4

Posts: 394; Member since: Feb 02, 2011

And as the older generation gets even older, they're switching to Android. Why? Because the iPhone is too small and not everyone has 20/20 vision. My dad just got the Note II for that very reason from his iPhone 4.

48. jroc74

Posts: 6023; Member since: Dec 30, 2010

NOOOOOOOOOOOOOOO!!! lol This was Blackberries thing, considered for old ppl and iPhone for the youngsters. I dont want Android to get so popular that it becomes the "it" phone, tablet. Feels good to say Android has arrived to be considered the hot phone and iPhone for old folks, but I dont want that to happen. Google, dont read this and decide to rest, not innovate....

75. archangel9

Posts: 233; Member since: Feb 07, 2010

Good point. If you want to be in the "in"crowd go with the iPhone.You want to be different Android

2. fistigons

Posts: 368; Member since: Feb 11, 2012

Widgets!

44. angelesmec unregistered

Then if that's the case they will copy Android? Haha..

3. raunak

Posts: 507; Member since: Oct 12, 2011

anyone surprised here?

19. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Not at all...IMO iOS is overly simplified and has a much smaller learning curve than Android so it only makes sense that elders would prefer it more. The younger and more tech crowd wants to do and get everything out of their phone and make it their own so they want Android.

40. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

I'm not, my Great Great Great Grandmother uses iOS (from the grave) and she's jAilbroken, too!! And, if she does any traveling through purgAtory she uses Apple Maps in hopes that she can bide more time as she, undoubtedly, gets lost alot up there.

42. Zero0

Posts: 592; Member since: Jul 05, 2012

The millennial numbers are right in line with expectations. I'm not really surprised that gen X prefers Android. That the baby boomers prefer Android was a bit surprising, though.

50. jroc74

Posts: 6023; Member since: Dec 30, 2010

I am. This also goes against iPhone vs Android myths. I think Blackberry needs to read this article and start focusing on Plan B.

76. archangel9

Posts: 233; Member since: Feb 07, 2010

Not surprised.I had a debate with guys about this and I told them the same thing but they're fanboys and they don't see nothing but Apple.

4. VJo003

Posts: 365; Member since: Mar 11, 2012

Makes perfect sense....

5. NickPeters

Posts: 74; Member since: Oct 24, 2012

"The survey reveals that the Apple iPhone isn't like your grandma's smartphone, it IS your grandma's smartphone." Hahahahaha... This one is KILLER! :)

6. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

so Sammy got it right in the first ad. its time to find the whiney girls : )

7. gregoryyy3 unregistered

because older people are smart.

9. NickPeters

Posts: 74; Member since: Oct 24, 2012

I hope I just saw sarcasm there. ;)

31. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Old age is like second childhood :)

73. leftheodo

Posts: 108; Member since: Oct 21, 2011

Because older people have no idea about technology.

10. p0rkguy

Posts: 685; Member since: Nov 23, 2010

18. Aeires unregistered

O_o Suddenly "OMG" doesn't even do it justice.

28. Hemlocke unregistered

Apparently you aren't a regular at XDA, where legions of mental midgets coexist peacefully with talented devs and people who actually know about different devices firsthand.

32. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Then I'm assuming you are?

46. Hemlocke unregistered

I am. I'm not pointing fingers, but every day you see devs post warnings for morons who think that a Galaxy S3 ROM will work on every phone with "Galaxy S3" in the name. It's no different than the dumbasses who don't know the difference between an iPhone 4s and iPhone 5.

47. p0rkguy

Posts: 685; Member since: Nov 23, 2010

I am a regular on XDA and I see those too but that's a reading problem, which everyone has now that grammar has gone down the s**t hole. The problem with the link I posted is the guy thinks his i5 is bent and he doesn't know how to check to see if an object is straight. Don't get me wrong, both are dumb but you'd have to be really slow on the bent i5 situation. If it makes you feel any better, read post #3 in the link.

52. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

And to which one do you belong to? Part of the legion of mental midgets or a talented dev?

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