New Samsung ad again goes after Apple iPhone users

New Samsung ad again goes after Apple iPhone users
Perhaps Samsung should have just cooled things off before the Super Bowl. The previous Samsung Galaxy S II ad introduced being "Sam-sunged" to the dictionary and presented some interesting views of Apple iPhone 4S users (the "prisoner" in the ski cap). At the same time, the previous ad took shots at perceived shortcomings of Apple's phone (needing a charger for the battery, no change in looks for the Apple iPhone 4S). This new ad doesn't feature the classic put down lines like "Dude, you're a barista" nor does it contain any subliminal imagery. "This keeps happening," is the ad's big line and it doesn't have that same cutting edge to it as other dialogue from the series has had.

What the latest ad does is to show how the Samsung Galaxy S II allows you to "Type with your voice" and judging from the dumbfounded look on the face of the blogging iPhone user, it looks like he might never have heard of the App Store or Dragon Dictation. And here is the problem with this ad, it is asking the viewer to believe that the iPhone user wouldn't have just downloaded a speech to text app.

Will Samsung regain the sharp edge that made the "barista" ad one of the top ten remembered spots in December? Will Tom Brady get revenge for the New York Giants last Super Bowl victory? We will all find out together very soon.

source: Samsung

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64GB
Galaxy S II
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 2 MP front
  • Processor Samsung Exynos 4 Dual, Dual-core, 1200 MHz
  • Storage 32GB + microSDHC
  • Battery 1650 mAh(9.00h 3G talk time)



1. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

This commercial isnt as good as the others..... And.... FIRST

26. christianqwerty

Posts: 467; Member since: May 05, 2011

Also another thing is that they are comparing an iphone 4 ( no voice to text) with a galaxy s2. The iphone 4s has voice to text.

2. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

I expect to read some truly stupid comments in here from the usual suspects, but to make sense of this. Samsung has no other choice but to market against Apple, who else is their competition? No point in going after another Android supplier as they are far ahead of them easily, so only other competition is Apple. No point in giving WP7 free advertising, lol. Learning marketing strategy, but since there is only one iPhone makes targeting easier and Samsungs GSII devices look nothing like the iPhone. Let the stupidity and ignorance along with blind devotion commence.

40. E.N.

Posts: 2610; Member since: Jan 25, 2009

The only thing I'm not a fan of is the content. Doesn't the iPhone do better voice to text commands now? If what people are waiting in line for is the iPhone 4S, then this commercial is kinda irrelevant.

42. belovedson

Posts: 1061; Member since: Nov 30, 2010

no reat the article by woz

3. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

I really dislike the way Samsung are going about this. I personally don't agree with this kind of aggressive advertisement.

11. tacohunter

Posts: 408; Member since: Nov 06, 2011

In some countries it's forbidden this kind of advertising

19. ivanko34

Posts: 617; Member since: Sep 04, 2011

i am sure you would like to live in such countries

16. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Then don't watch them. Simple. As a an Apple fan, i think they are funny.

43. PerfectioS

Posts: 1; Member since: Jan 24, 2012

Sureeeeeeeee, Mac Vs Pc...remember that?

4. ericsorensen

Posts: 53; Member since: Nov 17, 2011

Did she mean that iphone nerd was cute, or someone else?

5. jellytime

Posts: 135; Member since: Dec 05, 2011

I love these ads :D

6. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I love that they target Apple, cause not only is it promoting Samsung but it's also advertising for Android in general, really the only other popular platform besides iOS.

7. biophone

Posts: 1994; Member since: Jun 15, 2011

Another disingenous samsung ad. You can type with your voice using siri. Also i have an iphone 4 and type with my voice with apps for free that work great. I am sorry but this ad wasn't even clever. Samsung their is plenty of think for you to gloat about but you never pick the right things. Anyone that does not tealize this is blind. This is way worse then any of the apple ads. Another thing go after apple not the fans because its the fans that you are trying toconvert qnd making fun of them is not a good idea.(yea i know they talked about aps in the article i rea it.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

this wasn't my favorite Samsung attack add, but it wasn't as bad as apple's retarded "if its not an iPhone" commercials where they touted such " iPhone only " features like ebooks and apps aand made it seem like they were the only ones with it its magical!!! lol

27. biophone

Posts: 1994; Member since: Jun 15, 2011

I think they were just trying to say their's is better.

45. remixfa

Posts: 14605; Member since: Dec 19, 2008

which would be exactly what samsung is doing. durka

30. -box-

Posts: 3991; Member since: Jan 04, 2012

While the point is valid that one can download an app do improve functionality, apple has been making similar claims in its ads for years, the only difference is that they'll state something about an apple-only product making it seem like the competition doesn't haveything like that feature (facetime ads come to mind most accurately for this) when in fact the competition does have something similar, if not better

32. biophone

Posts: 1994; Member since: Jun 15, 2011

The difference is that apple said no other phone has FaceTime which is true. Samsung said iPhone doesn't have voice to text functionality which isn't true. Apple never said anything about video calling. FaceTime is an apple term.

8. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

The commercial seemed a little clumsy, but that could be because they wanted the iphone owner to be clumsy. Samsung's strategy is focus on built in software not apps you can install, who wrote this editorial? I know you noticed this mr. editor, I am appalled that you left it in making you seem like you are grasping at straws to defend something you like...perhaps? One thing that is consistent in each ad is the people waiting in line, which can be a double edged piece as it shows the popularity of the iPhone and at the same time how kind of ridiculous it is to see how people will do odd things because of the iPhone. @eric could be that she was calling him cute in a platonic way, as he was like a lost puppy kind of cute. Not a have to have him kind of cute. Women definition of a word changes depending on the current situation that they used the word in. Gotta love the female sex of our species. Who is going to keep count of the erratic comments bent on vindicating Apple and damning Samsung for this commercial?

9. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Iphone had its time game over

41. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

and yet it still sells more and outperforms most android smartphones, i think that the game is just heating up for both andorid and ios.

10. oueighteen95

Posts: 26; Member since: Dec 20, 2011

I love this, its like Samsung saying the more you sue us the more we make commercials showing how much your phone really can't do. I love how all the apple fanboys are saying this is overkill when apple is trying to get every court in the world to stop the sell of Android devices in their countries. Slide to Unlock, seriously.

12. Sackboy117

Posts: 178; Member since: Oct 17, 2011

Aren't you able to text with voice also on the original iPhone 4 without using 3rd party apps??

17. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Ah nope you cant. You need 3rd party apps to do that.

14. ivanko34

Posts: 617; Member since: Sep 04, 2011

that is really great ad full of emotion normal people in normal real life

47. deathyyy

Posts: 101; Member since: Dec 20, 2011


15. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Samsung is showing everyone that the iPhone is not the 1st and only phone that can do voice text and GPS maps, and whatever else Apple markets. Apple markets features like they are the only ones who have these features when Android has had many of the features without 3rd party apps. Problem is Apple always markets it 1st, then everyone else follows. I mean really ask yourself, how many Android commercials do you see on TV and in ads? Besides the nexus brand which the carrier markets it as a Google experience phone, there isn't any. They need to market Android itself, not the phones. Bow about the next Samsung or Motorola or HTC commercial let people know there phone IS a Android device. I ask people if they have a Android phone and they say no I have a Evo or Gallaxy S. They don't even know what Android is or even what the Android Market, that's Google's weak point.

22. jd829

Posts: 155; Member since: Feb 24, 2010

Right there with you. The only really noticible android commercials are for Droid Razor, but they don't say anything about what the phone can do! Just line after line of thin! strong! thin! strong! And don't even get me started about the Nexus ads! The Nexus S is arguably the best phone on the market right now, and their freakin' ad shows that you can organize your contacts into groups?? Really?

18. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

This iPhone against commercial is turning ridiculous. There are alre iPhone owners who have Android smartphone too.

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