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New Microsoft ad is more hard-hitting against the Apple iPad

Posted: , by Alan F.

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New Microsoft ad is more hard-hitting against the Apple iPad
You might remember Microsoft's recent ad comparing the Windows RT flavored 64GB ASUS VivoTab RT with the fourth-generation Apple iPad. Microsoft even used Siri's voice as a Voice Over announcer. Now, in a more hard-hitting spot, Microsoft shows off capabilities that the ASUS VivoTab has that the Apple iPad doesn't offer out of the box and also shows how the ASUS slate is thinner than the iPad (.32 inch versus .37 inch) and is lighter (1.16 pounds versus 1.44 pounds).

Microsoft is more than happy (gleeful, perhaps?) to show that while the Apple iPad only has the OneNote app, the ASUS slate comes with Microsoft Office. Again, the Redmond based software giant reminds you that while the iPad doesn't multitask, the Windows RT powered tablet does do more than one thing at a time. Want to expand the native storage on your tablet? Good luck looking for the microSD slot on the Apple slate. You can buy an adapter and kudos to Microsoft for pointing that out. But guess what, the microSD slot comes right on the ASUS tablet. Lastly, while a special Apple printer is needed to make a hard copy of your screen, the Windows RT tablet works with most printers right out of the box.

While the first ad was just fun, Microsoft took out its boxing gloves for this one!

source: Microsoft via WPCentral

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posted on 26 May 2013, 15:32 41

1. Andman314 (Posts: 61; Member since: 27 Apr 2011)

I love Microsoft!!!!!

posted on 26 May 2013, 15:35 6

2. stealthd (unregistered)

lol wut?

posted on 26 May 2013, 16:45 9

8. GTR722 (Posts: 270; Member since: 20 Oct 2012)

even the new fail box ??

posted on 26 May 2013, 18:01 20

12. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)

Lol MS is just killing poor Apple with these ads haha

posted on 26 May 2013, 19:33 18

16. Hemlocke (unregistered)

Except where it counts, the cash register. The iPad does everything that 90% of the population needs it to do, and it does it all well.

posted on 26 May 2013, 21:15 2

23. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

Why don't people understand this? The end goal in business is profit margin, an area where apple is king. In business all businesses including google, and Samsung want people to buy AND keep their products. Apple products have the highest customer satisfaction rate, and the highest resale value. Their phones are more valuable, their tablets are more valuable, their computers are more valuable. It's an open and shut case that at this moment apple rules, and their 2013 stuff isn't even out yet. Who knows what the future holds, but rite now apple is king at the register...where it counts most.

posted on 26 May 2013, 22:24 20

26. willard12 (unregistered)

Justin Bieber sells a lot of albums and makes a lot of money and his fans love him. So that settles it, he's the greatest singer we have, if we use your logic.

posted on 26 May 2013, 22:56

28. Ninetysix (Posts: 2672; Member since: 08 Oct 2012)

Another analogy would be the smartphone market share. Android has the most market share so it means they are the best right? Just like McDonalds selling the most burgers in the world...cuz you know... they are the best.

posted on 26 May 2013, 23:17 2

33. Hemlocke (unregistered)

All of that marketshare doesn't count where businesses live, in the profit/loss ledger. Only one Android OEM makes all the profit, and that profit is much less than Apple makes. They make more in mobile than every other OEM, combined.

As for Justin Bieber, he makes a lot, but not more than the rest of the music industry. Maybe you should say he is Samsung, and Apple is a completely different animal.

As for best, I never said they were yhe unqualified best. I said the consumer market has judged them best because their products do what they need them to do.

posted on 27 May 2013, 07:32

55. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

You make complete sense. Inspectorgadget please read this persons post and get that dunce AnTuTu to read it also.

posted on 27 May 2013, 06:20

51. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

I can tell that you see my point ninetysix. Ask these android fans why Sammy, and MS have totally changed their marketing strategy...it's to appeal to the mainstream consumer, thus getting their stuff into more people's hands. Getting more people to buy your stuff means profit. Inspectorgadget called me a blind fanboy saying iPads don't multi task, then he's just as blind if he can't see that profits ate the end goal for these companies.

posted on 26 May 2013, 23:23 3

35. InspectorGadget80 (unregistered)

ONLY U Care bout how much a company make. and act like u dont care. youre still just a BLIND FAN BOY that can't take the TRUTH that iPad can't MULTITASK or do anything that Android/Windows tablet CAN do it better

posted on 27 May 2013, 04:17 1

46. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

Not only are you wrong, but you totally missed my point. That's two reasons why I don't bother with you.

posted on 27 May 2013, 05:43 1

49. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)

Get the hell out of here dude or I'll drag you out.

posted on 27 May 2013, 06:22

52. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

Now your just being stupid. This is the Internet, and threats will get you banned from PA. I'd love to see you try though.

posted on 27 May 2013, 19:33

62. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

they have the highest satisfaction rate due to reality distortion fields and the highest resale value due to fanboys.

posted on 26 May 2013, 23:59 4

38. danny_a2005 (Posts: 268; Member since: 06 Oct 2011)

Cmon guys lets face the fact, Windows is for working, if you need a tablet for work, homework etc, go buy windows tablets, if you need a new toy, play games, watch some movies go for the Ipad, if you want both of them go for a nexus 10... =)

posted on 27 May 2013, 07:29

54. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

Not sure if you're trying to dis the iPad or what, but your post is an excellent one. Choice is what you pin pointed, go out and get what you want.

posted on 26 May 2013, 15:37 6

3. Droiddoes (unregistered)

I wish MS and the others would just pretend that iNovelties don't even exist and not acknowledge them. At the end of the day, apple is it's own worst enemy and they are doing just fine driving customers to their competitors without any outside intervention.

posted on 26 May 2013, 19:47 7

18. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)

Then why don't YOU act like they don't exist? You're doing the exact opposite of what you want MS, and others to do. STFU and let apple be their own worst enemy, like you recommend MS, and others do...iDiot

posted on 26 May 2013, 20:27

20. darkkjedii (Posts: 24915; Member since: 05 Feb 2011)


posted on 27 May 2013, 01:36 1

42. sniperdroid (Posts: 146; Member since: 23 May 2013)

But people are still buying their products. I guess if you have a mac book, ipod and an ipad why not an iphone. They've created their own ecosystem that works well for them. All business models are different, meaning different targets in terms of consumers.

posted on 26 May 2013, 15:38 13

4. Ruckus (Posts: 286; Member since: 20 Oct 2011)

Keep it up MS!! Let's make this a true 3-way dance.

posted on 26 May 2013, 15:44 19

5. alltechinside (Posts: 248; Member since: 21 Apr 2013)

Microsoft is starting to get their advertising right! While the last year commercials were interesting, majority of the consumers don't know what it really does. This commercial shows exactly what windows 8 tablets do.

posted on 26 May 2013, 23:23 6

36. InspectorGadget80 (unregistered)

i'm STILL LAUGHING at the NOKIA windows phone commerical

posted on 27 May 2013, 06:13

50. Jack1192 (Posts: 35; Member since: 30 Mar 2013)

it was pretty good.

posted on 27 May 2013, 07:21 1

53. Even4steven (Posts: 43; Member since: 03 Aug 2012)

This is the type of commercial they should have started with, showing the differences and benefits of their product. Call me crazy, but that appeals to me much more than kids dancing with tablets making that click sound...

posted on 26 May 2013, 16:01 17

6. MalakiMills (Posts: 257; Member since: 15 Jun 2010)

This is a pretty good add, hopefully it'll get there windows RT platform going. Still think they need to bring the price down.

posted on 26 May 2013, 16:16 5

7. axllebeer (Posts: 271; Member since: 05 Apr 2011)

The add is good. And I agree its far better than the iPad. But I still wouldn't give up my Note 10.1 for a Windows tab. They are getting better though and I congradulate them on the improvements.

posted on 26 May 2013, 17:15 3

9. VLaRueC (Posts: 182; Member since: 18 Dec 2012)

Love them or hate them, someone in marketing at ME finally grew a set. This is the kind of marketing that is needed in the iPad vs the world fight.

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