New Microsoft ad is more hard-hitting against the Apple iPad

New Microsoft ad is more hard-hitting against the Apple iPad
You might remember Microsoft's recent ad comparing the Windows RT flavored 64GB ASUS VivoTab RT with the fourth-generation Apple iPad. Microsoft even used Siri's voice as a Voice Over announcer. Now, in a more hard-hitting spot, Microsoft shows off capabilities that the ASUS VivoTab has that the Apple iPad doesn't offer out of the box and also shows how the ASUS slate is thinner than the iPad (.32 inch versus .37 inch) and is lighter (1.16 pounds versus 1.44 pounds).

Microsoft is more than happy (gleeful, perhaps?) to show that while the Apple iPad only has the OneNote app, the ASUS slate comes with Microsoft Office. Again, the Redmond based software giant reminds you that while the iPad doesn't multitask, the Windows RT powered tablet does do more than one thing at a time. Want to expand the native storage on your tablet? Good luck looking for the microSD slot on the Apple slate. You can buy an adapter and kudos to Microsoft for pointing that out. But guess what, the microSD slot comes right on the ASUS tablet. Lastly, while a special Apple printer is needed to make a hard copy of your screen, the Windows RT tablet works with most printers right out of the box.

While the first ad was just fun, Microsoft took out its boxing gloves for this one!

source: Microsoft via WPCentral

Related phones

iPad 4
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A6X, Dual-core, 1400 MHz
  • Storage 128 GB
VivoTab RT LTE
  • Display 10.1" 1366 x 768 pixels
  • Camera 8 MP / 2 MP front
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB



1. Andman314

Posts: 61; Member since: Apr 27, 2011

I love Microsoft!!!!!

2. stealthd unregistered

lol wut?

8. GTR722

Posts: 270; Member since: Oct 20, 2012

even the new fail box ??

12. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Lol MS is just killing poor Apple with these ads haha

16. Hemlocke unregistered

Except where it counts, the cash register. The iPad does everything that 90% of the population needs it to do, and it does it all well.

23. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Why don't people understand this? The end goal in business is profit margin, an area where apple is king. In business all businesses including google, and Samsung want people to buy AND keep their products. Apple products have the highest customer satisfaction rate, and the highest resale value. Their phones are more valuable, their tablets are more valuable, their computers are more valuable. It's an open and shut case that at this moment apple rules, and their 2013 stuff isn't even out yet. Who knows what the future holds, but rite now apple is king at the register...where it counts most.

26. willard12 unregistered

Justin Bieber sells a lot of albums and makes a lot of money and his fans love him. So that settles it, he's the greatest singer we have, if we use your logic.

28. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Another analogy would be the smartphone market share. Android has the most market share so it means they are the best right? Just like McDonalds selling the most burgers in the world...cuz you know... they are the best.

33. Hemlocke unregistered

All of that marketshare doesn't count where businesses live, in the profit/loss ledger. Only one Android OEM makes all the profit, and that profit is much less than Apple makes. They make more in mobile than every other OEM, combined. As for Justin Bieber, he makes a lot, but not more than the rest of the music industry. Maybe you should say he is Samsung, and Apple is a completely different animal. As for best, I never said they were yhe unqualified best. I said the consumer market has judged them best because their products do what they need them to do.

55. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

You make complete sense. Inspectorgadget please read this persons post and get that dunce AnTuTu to read it also.

51. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I can tell that you see my point ninetysix. Ask these android fans why Sammy, and MS have totally changed their marketing's to appeal to the mainstream consumer, thus getting their stuff into more people's hands. Getting more people to buy your stuff means profit. Inspectorgadget called me a blind fanboy saying iPads don't multi task, then he's just as blind if he can't see that profits ate the end goal for these companies.

35. InspectorGadget80 unregistered

ONLY U Care bout how much a company make. and act like u dont care. youre still just a BLIND FAN BOY that can't take the TRUTH that iPad can't MULTITASK or do anything that Android/Windows tablet CAN do it better

46. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Not only are you wrong, but you totally missed my point. That's two reasons why I don't bother with you.

49. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Get the hell out of here dude or I'll drag you out.

52. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Now your just being stupid. This is the Internet, and threats will get you banned from PA. I'd love to see you try though.

62. downphoenix

Posts: 3165; Member since: Jun 19, 2010

they have the highest satisfaction rate due to reality distortion fields and the highest resale value due to fanboys.

38. danny_a2005

Posts: 365; Member since: Oct 06, 2011

Cmon guys lets face the fact, Windows is for working, if you need a tablet for work, homework etc, go buy windows tablets, if you need a new toy, play games, watch some movies go for the Ipad, if you want both of them go for a nexus 10... =)

54. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Not sure if you're trying to dis the iPad or what, but your post is an excellent one. Choice is what you pin pointed, go out and get what you want.

3. Droiddoes unregistered

I wish MS and the others would just pretend that iNovelties don't even exist and not acknowledge them. At the end of the day, apple is it's own worst enemy and they are doing just fine driving customers to their competitors without any outside intervention.

18. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Then why don't YOU act like they don't exist? You're doing the exact opposite of what you want MS, and others to do. STFU and let apple be their own worst enemy, like you recommend MS, and others do...iDiot

20. darkkjedii

Posts: 31529; Member since: Feb 05, 2011


42. sniperdroid

Posts: 146; Member since: May 23, 2013

But people are still buying their products. I guess if you have a mac book, ipod and an ipad why not an iphone. They've created their own ecosystem that works well for them. All business models are different, meaning different targets in terms of consumers.

4. Ruckus

Posts: 286; Member since: Oct 20, 2011

Keep it up MS!! Let's make this a true 3-way dance.

5. alltechinside

Posts: 248; Member since: Apr 21, 2013

Microsoft is starting to get their advertising right! While the last year commercials were interesting, majority of the consumers don't know what it really does. This commercial shows exactly what windows 8 tablets do.

36. InspectorGadget80 unregistered

i'm STILL LAUGHING at the NOKIA windows phone commerical

50. Jack1192

Posts: 35; Member since: Mar 30, 2013

it was pretty good.

53. Even4steven

Posts: 45; Member since: Aug 03, 2012

This is the type of commercial they should have started with, showing the differences and benefits of their product. Call me crazy, but that appeals to me much more than kids dancing with tablets making that click sound...

6. MalakiMills

Posts: 257; Member since: Jun 15, 2010

This is a pretty good add, hopefully it'll get there windows RT platform going. Still think they need to bring the price down.

7. axllebeer

Posts: 272; Member since: Apr 05, 2011

The add is good. And I agree its far better than the iPad. But I still wouldn't give up my Note 10.1 for a Windows tab. They are getting better though and I congradulate them on the improvements.

9. VLaRueC

Posts: 189; Member since: Dec 18, 2012

Love them or hate them, someone in marketing at ME finally grew a set. This is the kind of marketing that is needed in the iPad vs the world fight.

* Some comments have been hidden, because they don't meet the discussions rules.

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