New Microsoft Surface Pro 4 ad compares the tablet to the wrong Apple product



The latest Microsoft Surface Pro 4 ad starting running last week. The 30-second spot compares the Surface Pro 4 with a Type Cover, to the 13.3-inch Apple Mac Book Air. Considering that the ad specifically notes how the Surface Pro 4 has a removable QWERTY and a stylus, and the Mac Book Air doesn't, we wonder if Microsoft has purposely aimed its high end slate against the wrong Apple product.

Why pick the Mac Book Air, which is a laptop and not a tablet? The appropriate device for Microsoft to have challenged in the ad would have been the Apple iPad Pro. And lo and behold, that tablet does offer a touch screen, a removable QWERTY and a stylus just like the Surface Pro 4 does. While it is great that Microsoft thinks so highly of the Surface Pro 4 that it compares it to a laptop, the ad does seem to be misleading. Even if you make the argument that the Surface Pro 4 carries a full desktop OS inside, the argument here is based on hardware, not software.

Microsoft is trying to force feed consumers by giving them an improper comparison coated with a catchy toe-tapping song. You can check out the ad yourself by clicking on the video at the top of this story.

source: Surface

Related phones

iPad Pro
  • Display 12.9" 2048 x 2732 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 128 GB
  • Battery 10307 mAh
Surface Pro 4
  • Display 12.3" 2736 x 1824 pixels
  • Camera 8 MP / 5 MP front
  • Processor Intel Core-i7
  • Storage 1000 GB

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51 Comments

1. Martineverest

Posts: 521; Member since: Oct 27, 2015

isnt this last month news?.....oldNewsArena.com

33. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This is an iPA original article from the mind of Alan F. himself. He was up all month thinking of how to properly word it and everything. Not only that, but he had to source it properly....right back to the original commercial on YouTube. This isn't just a rehash of some poorly written AppleInsider article as usual, this is real iPA journalism right here from their most dedicated (Apple) technology author.

36. NonFanBoy

Posts: 180; Member since: May 28, 2015

"Even if you make the argument that the Surface Pro 4 carries a full desktop OS inside, the argument here is based on hardware, not software." Lets look at the hardware: Processore: Intel Core m3/i3/i5/i7 RAM: 4/8/16 GB SDD: 128/256/512 GB Macbook Air is similar or worse in most aspects. How Microsoft is making an improper comparison here is beyond me. Alan, please done let your love for Apple cloud your judgment and try and be neutral to all brands.

44. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I just find Microsoft method of advertising to be Lowbrow. Surface Pro 4 is a great device and they don't even need to do this.

50. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Off topic, but iPhonearena deleted the article from yesterday where I told you about what google was demanding. Tried to get them to remove the nonsense restriction and here's the e-mail they sent demanding sensitive documents merely to make use of my google play gift card balance: https://db.tt/etZ9x9IJ

2. sarcastic_nerd unregistered

It doesn't compare to the wrong device. Surface pro 4 is in a different class than the ipad pro. I know you guys at PA are apple fanboys, but surface pro 4 runs a full desktop OS, which ends the discussion right there and then. Macbook is a better comparison since both can do comparable amount of stuff and run professional applications and a full web browser. And this is coming from a guy who owns an iPad.

3. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Couldn't have said it better.

21. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Right from the moment I read the headline...i knew something was wrong here! It sounded like PA was criticizing Surface because iPad was "not winning".

53. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yeah you could. But I like his post too. It''s just a click-bait article. You know, if we didnt click on these articles and post one single comment, I bet PA would stop writing them. As soon as I saw the title I knew it was gonna be bullshyte!

4. ibend

Posts: 6747; Member since: Sep 30, 2014

your comment is 100% correct.... and will be deleted by moderator in 3...2...1..

8. Alan01

Posts: 602; Member since: Mar 21, 2012

You're comment would be true if we were talking about software. But the ad is talking about hardware. You wouldn't expect a laptop to have a removable QWERTY or a touch screen or a stylus. So why even mention these? Regards, Alan

9. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Hahaha, some people are so against the evolution of technology, they try to classify new technology into 1 category of old technology. Dude, it's a Tablet PC and a Digitizer Drawing Board on it's own, it's a Laptop PC (with the Type Cover), and it's a Desktop PC (with the Docking Station). Tablet ( http://goo.gl/5nZLud ), Laptop ( http://goo.gl/ojiEmG ) and Desktop ( http://goo.gl/u0mcKR ) are all just form-factors of a PC (Personal Computer, http://goo.gl/xpL06e ). The Surface Pro seamlessly and practically transforms between all 3 of them with it's Type Cover and Docking Station accessories. Sooner or later, Smartphones (which are just another form-factor of a PC, http://goo.gl/hzcWyQ ), will be able to seamlessly and practically transform between ALL 4 form-factors. The ASUS Padfone, the Acer Switch Alpha (fanless Intel Core i7U 2-in-1), the HP Elite X3, the SyncPhone, the GPD WIN, and the Akyumen's Holofone Phablet are all paving the way to that future. Stop impotently trying to categorize them into 1 ancient category of technology.

11. sarcastic_nerd unregistered

Dude, those links are really slow to load. And I have a 500 Mbps connection here.

13. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

No issues loading them here on a 15 Mbps connection, you sure you're not being cheated?

25. sarcastic_nerd unregistered

It's not related to the internet speeds actually. My connection is very good: http://www.speedtest.net/my-result/5609293541 It seems my ISP is blocking dereferrer, since it never loads and times out with no data. Anyway, can you give me a direct link, not going through dereferrer

29. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Here's quote with bit.ly links; can't post them hyperlinked 'cause PA blocks them for whatever nonsense reason: "Tablet ( bit.ly/1DRAZg2 ), Laptop ( bit.ly/1AfkbP4 ) and Desktop ( bit.ly/1acSmMs ) are all just form-factors of a PC (Personal Computer, bit.ly/1ILe2go ). The Surface Pro seamlessly and practically transforms between all 3 of them with it's Type Cover and Docking Station accessories. Sooner or later, Smartphones (which are just another form-factor of a PC, bit.ly/1Xp9xP8 ), will be able to seamlessly and practically transform between ALL 4 form-factors." That's really impressive internet speed BTW...

19. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Don't tell me you're in India and seriously believe the numbers given by the operator! Those are lies!

24. sarcastic_nerd unregistered

http://www.speedtest.net/result/5609279763.png I have downloaded files with speeds around 30-40 MB/s. And no, I am not using internet provided by an operator. Besides, no operator provides more than 100 Mbps in India anyway.

26. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

That's what I thought when you said 500mbps and still couldn't load it.

30. sarcastic_nerd unregistered

That's more to do with my ISP blocking the domain. I am not an idiot that lives in some kind of delusion.

31. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I never said you were XD

34. SR-72

Posts: 183; Member since: Sep 01, 2016

500mbs wtf . I'm on 100mbs, which is more than enough. Where are you based and how much are you paying.? That must be really expensive?

38. sarcastic_nerd unregistered

It's my university internet connection. And it's really not that much better than 50 Mbps or 100 Mbps. Most of the time your download speeds are limited by the server.

46. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Are you outside of the US? If they are slow to load, probably the reason.

48. sarcastic_nerd unregistered

Yes. But they are not loading up at all and timing out.

16. ibend

Posts: 6747; Member since: Sep 30, 2014

I try opening one of your link and it goes like this goog.gl -> dereferrer -> bit.ly -> lmgtfy -> google can't you just skip to lmgtfy? lol..

22. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Will remove dereferrer from the middle. Had the text saved in my notes with dereferrer links (created 'cause PA doesn't support bit.Iy for whatever reason), quickly shortened them in this post using goo.gl to make it more compact.

10. sarcastic_nerd unregistered

"You wouldn't expect a laptop to have a removable QWERTY or a touch screen or a stylus. So why even mention these?" Surface pro 4 along with various other windows hybrids have that. I kind of expect all that from a thin laptop nowadays, since that's their draw.

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I know right, I mean I don't know if the authors here pay attention to IFA or other non-Apple events, but literally half the laptop devices had touch screens and stylus support or were detachable.

14. nebula

Posts: 1009; Member since: Feb 20, 2015

"You wouldn't expect a laptop to have a removable QWERTY or a touch screen or a stylus." One would not expect QWERTY keyboard attached to the tablet but it happened. Embrace the paradigm shift.

* Some comments have been hidden, because they don't meet the discussions rules.

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