New Lumia devices are not last chance says Nokia

New Lumia devices are not last chance says Nokia
There are a lot of nice features to look forward to in the new Lumia phones, wireless charging, beautiful form factor, and an incredible camera. However, Nokia is a company with an uncertain future. Their shares have fallen over 90% since 2007, and have seen their market share of the global mobile phone market follow a similar trend from over 50% to single digits.

When companies lose that much market value that quickly, it affects everything, from the company’s ability to finance operations and development as well as productivity as staffing levels adjust for the lean times ahead. There is only so long a company can operate at negative margins before really difficult decisions have to be made. Nokia is not the only device maker facing these challenges, Research in Motion is in the same boat (or at least on the same river), and like RIM, Nokia is intent on fighting to make a comeback.

Nokia’s VP of Smart Devices, Jo Harlow, says that the newest Lumia phones are not the Finnish manufacturer’s last chance to compete with Samsung and Apple, “This is a step in the journey.” She further went on to explain that these two phones will not be the whole portfolio of Windows Phone 8 devices.

An analyst with a British research firm called Ovum, hypothesized that Microsoft is holding back on flooding the market so they may develop the natural benefits of collaboration with other Microsoft products, such as the upcoming release of Windows 8. It is also accepted that the legal business between Samsung and Apple is nowhere near over, and that may present an opportunity for Microsoft (and Nokia) to capitalize on.

Ms. Harlow cited that Nokia has unique differentiators that complement the Windows Phone platform without slowing down their development. This is good, and we look forward to getting our hands on these new Lumia phones. We just hope that the music we play with them does not sound like the fat lady singing.

source: The Telegraph

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40 Comments

1. mrllano

Posts: 91; Member since: Aug 20, 2012

..that explains the picture.

2. sorcio46

Posts: 435; Member since: Jul 27, 2011

And i am superman, make a smartphone with Android !

28. Glim12808

Posts: 394; Member since: Oct 26, 2011

Like LG, Motorola, Sony are making loads of money off Android? And now HTC almost scraping the bottom off with their Android phones? Yeah sure.

3. Lucas777

Posts: 2137; Member since: Jan 06, 2011

what nokia really needs is to get the phone across all carriers with little differences to keep costs down.. similar to what rim did with the curve and samsung with the galaxy… that strategy works to increase sales and visibility rather than having various designs and phone names floating around

5. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Do you suggest the same for Apple's iPhone?

8. -POLICE-

Posts: 8; Member since: Aug 23, 2012

Surely he does.

14. Lucas777

Posts: 2137; Member since: Jan 06, 2011

ya im pretty sure that is what apple has done… nokia should follow their objective.. samsung does the same nokia released the 900 on att, the 710 on tmobile, and nothing on other carriers.. also I believe this is why the one x has failed to get as much traction as the s3

29. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

In comment #3 you say that: "what nokia really needs is to get the phone across all carriers with little differences to keep costs down..." Then I have made a question, comment #5: "Do you suggest the same for Apple's iPhone?" And your answer is, comment #14: "ya im pretty sure that is what apple has done…" Since when Apple keeps iPhone cost down ???

31. -box-

Posts: 3991; Member since: Jan 04, 2012

They keep their internal cost down, not the customer cost....

33. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Oh, I see! :)

39. Lucas777

Posts: 2137; Member since: Jan 06, 2011

yes.. i was referring to internal costs.. not cosumer costs… but if you bother to check the verizon website you will notice the iphone is cheaper than competing android phones again u missed the point of what i was saying...

40. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"...but if you bother to check the verizon website you will notice the iphone is cheaper than competing android phones..." World spins not only around Verizon!

4. shy2papa

Posts: 336; Member since: Jan 23, 2010

A company that dose not listen to what the people what will last long, No sd card on the Lumia and the camera is not as good as that on 808 pure view and finally WP7 or 8 cant be customize every windows phone out there looks the same, same boring crap. And what did nokia say a while "back they didn't want to loose there identity with Android" Please what a load of s**t :(

22. aneelamdani

Posts: 20; Member since: Apr 16, 2012

i guess you haven't gone through the camera samples. what would you do with those 41 mp camera.? can hold that thick mobile in your hands?. you dont seems to even be able to hold 920. and you speak of the camera performance of 920. Professional photographers dont go for mps they see the sensor and the light it can take. get your facts corrected first. second define customization. if you can then blame nokia or ms else you know the rest :) what a load of s**t :(:P

26. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

thick device? how old are you? 14? You obviously don't remember how thick devices were 3 or 5 years ago. don't be a sissy.

34. picka_vi_materina

Posts: 174; Member since: Nov 21, 2011

You must be a baby if you can't hold an 808. It's thin, not 6mm thin, but thin. I rather have a thicker device with many more features than a thin phone with just a LCD and a solar panel instead of a battery. Grow up.

27. jopancy

Posts: 78; Member since: Apr 25, 2012

do you even stop to think before you write? the 920's camera is better than any other competitors' offering. not as good as the 808 camera? if the 808 camera appeals to you then get it instead. you'd complain even if you have the world's greatest under your nose.

6. MeoCao unregistered

It's easy to go down quickly, but it requires something revolutionary to go up with the same speed. Nokia has that, it's PureView 808. But Nokia gives us PureView 920 and that's an evolutionary, not revolutionary so Nokia needs lots of time before it can have a big selling device like SGS3 if at all. I was skeptical about 920 and Nokia tricks made my expectation even worse, but after having looked at the phone more closely I think what Nokia has done is encouraging, especially the camera. So I think this phone will not suffer like 900 and can be a step stone for a Nokia comeback.

32. -box-

Posts: 3991; Member since: Jan 04, 2012

Agreed, the 2012 Nokias are just stepping stones until the 2013 models, which will have even more improved specs, and possibly thinner designs. That said, I'm more than likely going to sell my 900 and get a 920, though I really wish they had a cyan 920.

7. -POLICE-

Posts: 8; Member since: Aug 23, 2012

Nokia will never rise, cause of Eflop! Killed all his own platform and relying on restricted Windows crap. Symbian was an open OS, just like Android , why would Symbian users migrate to prison OS? How weird and idiotic...!

13. MeoCao unregistered

Apple shows that many users do not mind "prison OS"s if certain criteria are met. Nokia 920 low light pics (real, not faked ones) are very good and can be improved even more so we have to wait and see what Nokia + MS can do with the software.

15. wendygarett unregistered

Elop should either go android... Or develop meego more competitive... Windows phone is alright but wp alone will not stand a chance against them...

19. pikapowerize

Posts: 1869; Member since: May 03, 2012

not gonna happen... elop is an ex exec of Microsoft canada... and microsoft hate linux... thats why they killed meego... a pure linux OS!!! its either continue the support to symbian and make it more revolutionary and let people care again to symbian... but whats the greatest thing that nokia should do? fire ELOP!!!

20. wendygarett unregistered

Yeah I think the best decision made is to fire elop instead :)

24. pikapowerize

Posts: 1869; Member since: May 03, 2012

i know right!!! and remake symbian next... symbian belle really catch up t the competition... and seen belle fp1 in action--its really awesome...belle fp2 will be the greatest symbian literation yet..but what did nokia do... abandon it... seen some video on mynokiablog on how nokia belle fp1 handles multitasking with 60 apps open... and its still alive... symbian is really amazing... and the processor it got was really outdated but still handle tasks fluidly and correctly! can andriod do that? even with all this quad cre madness?

9. sando09

Posts: 4; Member since: Sep 09, 2012

hmm..support and develop meeGo???

21. pikapowerize

Posts: 1869; Member since: May 03, 2012

no, MeeGo is now with Jolla... and nokia fired the maemo team that develop meego!!

10. InspectorGadget80 unregistered

TIG OL' BITTIES

18. aokde

Posts: 186; Member since: Jul 09, 2012

Lol YFMV

11. GSMArena.

Posts: 1; Member since: Sep 09, 2012

Hope Nokia rises, but not with Windows OS, but with there own platform, along with Android!

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