New Google ad policy could mean adios to some annoying in-app ads

New Google ad policy could mean adios to some annoying in-app ads
Tired of those ads that resemble notifications on your Android device? That is the price you pay for picking the "free" version of a game from the Google Play Store. But Google isn't content to let this be, and kudos goes to the Mountain View based search firm for changing its policy on ads. Additionally, a new feature on Android 4.1 allows you to put an end to ad notifications by long-pressing on the notification itself.

Example of Airpush ad imitating Android notification

Example of Airpush ad imitating Android notification

We don't have anything against developers looking for a way to fund free games. After all, it allows many Android users to play a game that they might not want to spend money on. The problem comes when the ads start simulating notifications or become so numerous as to interfere with game play. One Android user we know recently downloaded some live wallpaper from the Google Play Store. This might have been one of the worst offenders as ads crudely disguised as notifications started popping up. Another friend, (we do have more than one, you know!) recently installed  the free version of Alec Baldwin's favorite airplane time killer Words With Friends, and found an ad displayed after every turn.

The new Ad Content policy from Google requests that each ad make it clear which app it "belongs to". Ads should not add bookmarks, shortcuts, icons or change default settings without the user's knowledge and consent. The user should be able to reverse the changes. More importantly, Google now says ads cannot ape notifications or warnings. Hopefully this means that Android owners can install live wallpaper without fear of getting bombarded with notification-style ads.source: Google via Reddit, Phandroid

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13 Comments

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Kickass, Google. Maybe now Gun Bros will stop running as a process, always, just to tell me their ridiculously overpriced War Bucks are on sale.

10. Mxyzptlk unregistered

That's what you get for downloading a free app instead of paying for it. Developer has to make money someway.

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Considering how popular the game is/was, they would have made plenty of money off of the Warbucks anyway.

12. Mxyzptlk unregistered

That's an excuse. Apps don't develop themselves.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

They don't, but a small game like Gun Bros doesn't require the extortionist prices that they have the Warbucks at.

16. Mxyzptlk unregistered

How do you know that?

2. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

I HATE THESE TYPE OF ADS. Thank you Google! :)

14. kunyuk

Posts: 56; Member since: Jun 29, 2012

Just root your phone and install adfree and stop whinning dude!!!

5. pikapowerize

Posts: 1869; Member since: May 03, 2012

wow google really improve!! i hope they will put it in ICS too!!!

8. bachelorrn0121

Posts: 57; Member since: Jul 13, 2012

the fault is in the app not the os..

9. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

But I think devs on android won't be too happy Only users will feel very happy

15. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

A positive step from Google

17. denied911

Posts: 361; Member since: May 31, 2012

I'm rooted and have blocked all the ads so I don't give a $$hit

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