Apple doesn't want you to forget about the iPad Pro

Apple doesn't want you to forget about the iPad Pro
Apple currently has two iPad Pro tablets: the original, 12.9-inch model (available since November 2015), and the 9.7-inch model (launched in March 2016). While both are getting quite old, Apple certainly doesn't want you to forget about their existence. That's why, this week, the company released no less than four short video commercials promoting the iPad Pro line.

As you'll see below, the four commercials present the benefits of owning an iPad Pro, including the fact that the device doesn't get PC viruses, works with Microsoft Word (Apple Pencil support included), has LTE connectivity, and may be faster and "better than a computer." For these videos, Apple is using stuff that real people Tweeted, though their profile photos have been changed - the people who appear in the ads are actually actors.

Both iPad Pro slates are expected to be replaced by new models later this year. Until that happens, if you want to find out more about the currently available models, you can check out our iPad Pro 12.9-inch review, and our iPad Pro 9.7-inch review.

Related phones

iPad Pro
  • Display 12.9" 2048 x 2732 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 128 GB
  • Battery 10307 mAh
iPad Pro 9.7-inch
  • Display 9.7" 1536 x 2048 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 256 GB
  • Battery 7306 mAh



1. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

I think Microsoft has done a very good job of shaking up the tablet market and the ipads (and android tablets but those couldn't even dent the ipad market share) just aren't as relevant anymore with devices such as the surface pro 4 and the thousands of 2 in 1 devices out there that offer so much more

2. kiko007

Posts: 7521; Member since: Feb 17, 2016

I agree to an extent. The Surface, while flawed as a tablet, is an affordable alternative to a full on laptop, making it relatively more appealing to people like me. Having said that, the tablet market as a whole is dying faster than the Surface market is growing, and I'm sure Apple's execs know that as well. I wouldn't be shocked to see Apple bow out of the tablet market altogether in s few years, instead focusing on more services as side revenue.

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So the Surface is a flawed tablet...why? Because Microsoft too a difderent approach vs Apple? It works find as a tablet. I can do everyrbing on my SP4 as i Can on my iPad Pro. But rhe iPad cannor do everything my Surface does. To be fair, the apps for the iPad oddee benedirz deaign to take advantage of such a limited hardware featureset. For an ARM based tablet the iPad is abgreat option. Windows has supported tablet functions since XP. Even though Windows qas not dwaignes for touch, it handles it just fine. You like Cook somply domt sew how a masterpiece the Surface is. Thw took the power of a highend laptop, and made it fit the tabket form factory. Thats the power of Windows. Could you even imagine iOS on a big screen? If Apple had put Intel hardware im the iPad and ram OSX on it, you would swear it wad the best thing since God. But because it wasnt Apple yoi have an issue. As a tablet it certainly is not perfect, but the iPad isnt either. And the iPad with a keyboatd looks as dumb as and other ARM tablet with one. Unlike what stupod Cook said, thw Surface isnt trying to be a laptop or a tablet. It's simply being what it is and designed to be. Its a hybrid Windows PC, that you can use as a tablet, with the capability of a laptop runming Windows. Surface Book, take that concept to the next level. I wished Appl had done this too.l

8. mikehunta727 unregistered

Wall of garble

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The surface book and surface pro are perfectly fine as laptops and tablets. iFans like to believe it doesn't work as a tablet because it helps them justify paying premium price for products that do less (and also because the cult leadership demands they go site to site on the internet and repeat bullet points, kind of like a new digital mormon church). The apps are better on the Surface for productivity because it has full windows on it. The apps are better on Surface for multimedia because it has full windows on it. The apps for games are better on Surface because it has full windows on it. The apps are just better on windows period. The design and hardware are top notch, intel and all, no ARM whatever. The price is similar to or cheaper than Apple. Doesn't matter though, no matter what anyone does, iFans will just move the goal posts until they have only Apple's profits to fall back on as a reason to buy Apple products.

15. kiko007

Posts: 7521; Member since: Feb 17, 2016

Good to know I'm moving goalposts for products I don't even own (iPads) for products I do (Surface Pro 3). Also good to know that in your warped view of reality there are apps for tablets on Windows.

44. RebelwithoutaClue unregistered

I think he's referring to normal Windows programs, not specifically apps for tablets

79. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I agree that Windows Tablet is really a compromise as a tablet. The amount of heat generated by the Tablet is in the range of 50 to 70 degree celsius. Is this that the device you want to hold it in your arms or place it in your lap for an hour!? My Android Tablet is about 500g and work in the range of 39 to 45 degree celsius. Till Windows on ARM get release i would still prefer my Android Tablet as the tablet device.

43. RebelwithoutaClue unregistered

I agree to an extent. While Windows on a tablet is getting better, especially with Windows 10 and Windows universal programming, a major downside of running full-fledged Windows programs on a tablet is the onscreen keyboard. Many of those programs are not made for onscreen keyboards and when you type and can't see what you type (because it's behind the keyboard), it's really annoying. But they are getting there.

82. Kuttyjoe

Posts: 3; Member since: Sep 01, 2013

I own an iPad Pro which I bought specifically for art. In that role it's in a league of it's own. Other than that though an iPad is thoroughly frustrating if you're thinking about productivity. Even media consumption leaves plenty to be desired on an iPad. If not for the excellent Apple Pencil I would never have bought it. Windows tablets are of course also frustrating. You can either get thin and light, with no power to run desktop programs, or you can get thick, heavy, and hot with plenty of power to run desktop programs. You can't get both in a single package. If you could, that would be the ideal device I think. That's not going to happen, and it's not happening with Windows tablets. We can only choose which device is best for what we're doing. Neither is best overall.

17. lyndon420

Posts: 6915; Member since: Jul 11, 2012

Are you deliberately misspelling words now? Working on a language that only you understand?

76. medicci37

Posts: 1361; Member since: Nov 19, 2011

You are obviously a MS fanboy. There are several things the iPad does better than the surface. Like apps for instance

81. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

apps vs fully fledged out win32 programs

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

While the Apple iPad is still dominant (at 32.5 percent market share), the Microsoft Surface Book increased in market share by 9 percent in Q1 (to second place at 25 percent) over the same quarter last year while the iPad leveled off, reports Computer World.May 16, 2016

12. Settings

Posts: 2943; Member since: Jul 02, 2014

Your spelling gave me cancer.

77. ColinW

Posts: 413; Member since: Jun 04, 2014

I agree with Techie, apart from battery life (which is not comparable as the iPad runs a mobile OS while pretending to be a pro), I prefer the Surface as a tablet. It's like having a desktop in tablet form. I can do all I need to do whether the Surface is in tablet, laptop or desktop use. That is why it is worthy of the "Pro" title. This cannot be said of the iPad Pro, which is not a "pro" machine at all, so if one is flawed it for sure is the iPad pretender.

3. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Although I still like my iPad Air I have to say the newest lineup is a joke. Jailbreak community is exploding with new tweaks enhancing productivity and use of space on large devices and after so many years the only thing Apple has come up with is a "Pro" name and "Pro" price tag. My iPhone does the same things as iPad so why should I even bother buying the iPad? Oh, and if iPad really replaces the computer then please, Apple, educate us how can I use the iPad to restore my phone after new update like iOS8 comes and f*cks up my device

4. zeppo

Posts: 200; Member since: Jul 21, 2015

This is the type of ads that you want to skip when watching TV .. its bland

5. bucky

Posts: 3797; Member since: Sep 30, 2009

I really hope Apple offers a tablet with the full OS on it. Without a true local file share and a USB port, it will never truly be professional.


Posts: 120; Member since: Sep 30, 2015

Android tablets are pretry much dead at this point the only tablet remaining are the Ipads anf the Surface

29. Tabby_Tiger

Posts: 305; Member since: Jan 23, 2017

Nothing exciting coming out for Android tablets other than the usual Samsung stuff. Hope that changes soon.

10. yonith

Posts: 230; Member since: Sep 11, 2012

Still patiently waiting for a new iPad Mini.


Posts: 2817; Member since: Oct 03, 2012

ipad pro sucks, it doesn't even comes close to the Surface Pro!

73. TerryTerius unregistered

Honestly, mine does nearly everything I really need it to. The only time I ever need to sit down with a full computer are the rare occasions that I need to do some heavy video editing. That said, I'm aware I can't speak for everyone's needs and my case may be unique.

13. maple_mak

Posts: 953; Member since: Dec 18, 2013

Better than computer? How do they explain their own Mac line? Treat as trash?

18. ibend

Posts: 6747; Member since: Sep 30, 2014

better than computer? hell no.. better than Mac? probably

31. Tyrion_Lannister unregistered

Mac is a computer.

33. peace247 unregistered

I think he meant pc

16. tedkord

Posts: 17511; Member since: Jun 17, 2009

Bad experiences with the iPad. Especially tonight, as I had to take my son to an Urgent Care facility. Their sign in was on an iPad, and as soon as I typed his name, it locked up tight. Couldn't enter his date of birth, couldn't back out with the home button. Nothing. Receptionist had to reboot it. Otherwise, I'm part of a pilot initiative at my job where they are exploring using iPads for mobility. I've got a company issued Air 2, and so far I told them I'd rather use pen and paper, though in fairness that's for more to do with the software they're making us use than the iPad itself. I told them, get an X86 tablet with full windows.

54. Mxyzptlk unregistered

You are aware issues exists on ALL platforms, right? I understand that you are targeting Apple here even though your phone of choice exploded on everyone.

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