Apple doesn't want you to forget about the iPad Pro
As you'll see below, the four commercials present the benefits of owning an iPad Pro, including the fact that the device doesn't get PC viruses, works with Microsoft Word (Apple Pencil support included), has LTE connectivity, and may be faster and "better than a computer." For these videos, Apple is using stuff that real people Tweeted, though their profile photos have been changed - the people who appear in the ads are actually actors.
Both iPad Pro slates are expected to be replaced by new models later this year. Until that happens, if you want to find out more about the currently available models, you can check out our iPad Pro 12.9-inch review, and our iPad Pro 9.7-inch review.