Nadella: Microsoft to focus on Windows phone flagships, business phones, and budget phones


While announcing that it would layoff up to 7,800 people, "primarily in the phone business", Microsoft today also published an email that Satya Nadella - the company's CEO - had sent to employees following the job-cut news.

Nadella says that today's announcement represents a "fundamental restructuring" of Microsoft's phone business, as the company is moving away "from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family."

From now on, Microsoft plans to streamline its phone portfolio. The company is looking forward to focusing on three major categories: value phones for customers on a budget (providing "the communications services they want"), phones for business users (offering "the best management, security and productivity experiences"), and flagship handsets (which, according to Satya Nadella, Windows fans "will love").

If we're to believe rumors, Microsoft's next flagship handset could be the Lumia 940, which reportedly features a 5.2-inch 1080p display and a 25 MP PureView rear camera. A Lumia 940 XL might also hit the market at some point, possibly coming with a 5.7-inch Quad HD (1440 x 2560 pixels) display. Anyway, we assume that Microsoft won't be launching any new smartphones before Windows 10 Mobile is officially released (probably in September).

source: Microsoft

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41 Comments

1. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

What will the "write off" mean for their smartphone division?

6. waddup121 unregistered

Great stuff!

2. Diego!

Posts: 863; Member since: Jun 15, 2009

Let me tell you, I registered myself in the Windows Insider app and yesterday my phone updated to Windows 10 Mobile. Oh boy... it's a-mazing!!! But, I have one complaint. Up to Windows Phone 8.1, you could tell it was a Windows Phone cellphone xD, but now, though the tiles are still present, it kinda looks Android-y. It works like a charm and is really fluent, but I miss the gap between the tiles in the homescreen. So far, so good :)

8. iliketech

Posts: 78; Member since: Aug 17, 2011

I want to try it but don't want to loose daily functionality of my phone. Are you using the phone you installed 10 on daily? if so, do you loose anything?

9. iliketech

Posts: 78; Member since: Aug 17, 2011

until you mentioned the gaps - I Never noticed...

37. jroc74

Posts: 6023; Member since: Dec 30, 2010

"but now, though the tiles are still present, it kinda looks Android-y." I wanted to say this weeks ago but someone woulda claimed I was a fanboy... Seeing a current Win 10 user say it ....I guess I can now...lol. Nothing wrong with it looking Android ish.....hey....Android was for a while considered looking iOS ish. If it works thats all that really matters. Maybe MS needs to allow more customization so some users could go back to a more WP look.

3. Ghost04

Posts: 517; Member since: May 03, 2014

Windows phone = Fail ....

4. sip1995

Posts: 1771; Member since: Feb 07, 2014

Ghost04 = Troll

13. smallworld

Posts: 517; Member since: Jul 13, 2012

Why argue with facts? Doesn't that makes you a fanboy or a troll? WP is obviously a fail and a flop.

17. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

By this logic of trolls, Linux and OSX are fail and flop too.

20. smallworld

Posts: 517; Member since: Jul 13, 2012

No because Apple only care about their own products and Linux is not intended to be commercialized so it cannot be classified as a flop.

34. sgodsell

Posts: 7030; Member since: Mar 16, 2013

Linux is already a dominant force in servers, like web servers. Linux is the dominant force on Super computers and mainframes. Linux is already the dominant force behind IoT. So the one that failed is you for even mentioning Linux as a fail.

35. hemedans

Posts: 750; Member since: Jun 01, 2013

same can be said windows is dominant force in laptop/desktop/mini pc/hdmi dongle etc

41. sgodsell

Posts: 7030; Member since: Mar 16, 2013

Android is the dominant force in hdmi dongles. Not Windows. BTW PhansMuneeb mentioned Linux as a fail. When it is clearly dominating in so many areas. And if you really look at Linux it is a major part of a lot of other platforms including Android, Chrome OS, Firefox OS, Tizen, and many others.

21. sip1995

Posts: 1771; Member since: Feb 07, 2014

So you're a troll too......interesting

5. StreetNerd

Posts: 870; Member since: Dec 08, 2010

why?...

7. tacarat

Posts: 854; Member since: Apr 22, 2013

Flagships, business and budgets. Laser like focus courtesy of a floodlight.

10. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Awesome Strategy! Looking forward for an awesome WP 10 flagship

11. SitiNurbaya0

Posts: 153; Member since: May 22, 2015

'Refocus', 'business phones'... microsoft talking like blackberry strategy

12. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

F*ck you Microsoft. You promised to keep jobs here in Finland when you bought Nokia, yet there are layoffs after layoffs. Now up to 2300 more people are losing their jobs here. Well, business is business I guess...

18. Johnnokia

Posts: 1158; Member since: May 27, 2012

First of all, it was your mistake Finnish people. Why did you destroy your own glory and sell it to the trojan horse?. Secondly, Nokia must re-hire them. They will have a handset division in 2016

29. hound.master

Posts: 1044; Member since: Feb 27, 2015

Yeah Nokia must Nokia don't do that they're was a reason why they got fired and Nokia is not putting it's attentions on phones not for now.

26. epdm2be

Posts: 818; Member since: Apr 20, 2012

No the correct phrase is: Well, GREED is GREED I guess...

38. jroc74

Posts: 6023; Member since: Dec 30, 2010

You bring up an interesting point tho. Many claimed that even tho the Nokia name was gone Nokia employees were building the phones so that meant it was Nokia at heart. Now...with the layoffs....who was let go? This is going to be an interesting development, especially if Nokia gets back in the phone making, selling business.

14. slannmage

Posts: 289; Member since: Mar 26, 2013

1030 or I don't care.

15. rsiders

Posts: 1898; Member since: Nov 17, 2011

Yeah I would almost agree with you unless T-Mobile somehow doesn't get a flagship this fall. But if T-Mobile does get the speculated Lumia 940 with an even more improved camera and MicroSD expansion, I don't think I can turn down 25mp in my pocket at all times.

16. rsiders

Posts: 1898; Member since: Nov 17, 2011

I really love this strategy from Microsoft. Now the stage is truly set for the unveiling of the next flagship(s). And hopefully OEMs like Samsung, and LG will create some beastly Windows Phones to go around as well. I have no doubt that HTC will.

19. NitishNK

Posts: 36; Member since: Jul 03, 2015

looks quite promising

22. rsiders

Posts: 1898; Member since: Nov 17, 2011

But here's why a Lumia 1030 would wipe everything out of the water and why the ceiling is so high. And this is with old, underpowered hardware. And this is without even focusing. I just pointed in the sky and took the picture. https://instagram.com/p/q2YVqaxoog/

24. b0wzer

Posts: 103; Member since: Feb 07, 2014

While MS is doing some great things, I am still hesitant to purchase another Windows Phone. It all really comes down to the apps, and sure they say all kinds of stuff but the fact still remains that Windows Phones are far behind Android and iOS with the selection of apps. Having an option to use android apps on Windows Phone would be huge in my book.

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