Millennials love Samsung: company tops lists of most-trusted brands


Being a major tech company is about more than just delivering hot new products and compelling services. With so many options out there, you have to give shoppers a reason to pick yours out of the crowd, and that often means developing a strong brand; rather than just buying a device, users are buying into your firm – its image, its ecosystem, and its support structure. Right now, Samsung's the biggest manufacturer around when it comes to selling smartphones, and a new study helps reveal one of the reasons why it's managed to find so much success, as Millennials in the US identify the company as their most-trusted brand.

The survey conducted by The Reputation Institute looks at how shoppers react to hundreds of brands, identifying those shoppers not only recognize, but have strong positive feelings towards – and for Millennials, Samsung is right at the top of that list.

The ranking is more than just about making good products, and also reflects the perception that a company treats its employees fairly, is an innovator and market leader, and is a good corporate citizen.

Somewhat surprisingly, the only other prominent smartphone manufacturer in the top ten with Samsung is Sony at number five – though considering how this survey specifically looks at Millennials living in the US, and Sony's relative indifference towards US smartphone sales, we're guessing that the company's good reputation is based more on its other product lineups.

How much does brand matter when you're buying a smartphone? Have you ever turned down a phone that looked really good in and of itself, but maybe you had a bad experience with the manufacturer in the past? And if so, what does it take to convince you to give such a maligned company another shot? Let us know in the comments.


source: The Reputation Institute via SamMobile

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25 Comments

1. Clars123

Posts: 1078; Member since: Mar 16, 2015

The US and Apple doesnt make the to ten?!!!....I smell bulshavik..and I like Samsung

8. AlikMalix unregistered

This list makes no sense: there's Johnson&Johnson, walt Disney, Lego, and Rolex -- millennials? Hmm. Oh well, congrats Samsung.

17. xondk

Posts: 1904; Member since: Mar 25, 2014

Several brands last across generations or are able to adapt to new generations, disney and lego for example I clearly understand, rolex, yeah I agree there, a bit weird.

26. aBoss

Posts: 164; Member since: Sep 15, 2014

millennials prob heard about the suicide nets apple still got up. that would keep them up at night unlike a rolly that dont tick tock

2. JcHnd

Posts: 280; Member since: Apr 30, 2012

Rolex? As if millennials can afford that...

24. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

According to what's described here ( http://whatis.techtarget.com/definition/millennials-millennial-generation ), I'm a millennial myself, and I can afford it...

3. Kumar123 unregistered

Bulls**t ranking. The company's TV which spies on you, record your private conversation and show ad even though you fully paid for the TV is rank tops. If this ranking is valid than it shows how much of a sheep samsung fans truely are.

4. Danini1112

Posts: 70; Member since: Jun 22, 2013

Lol You. No need more comment on this.

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung hating at its best/worse...! You're just made because Apple isn't on the top. OH WAIT...They didnt even make the lists.

9. Subie

Posts: 2364; Member since: Aug 01, 2015

Techie, are you happy that Apple didn't make the list?

11. tedkord

Posts: 17357; Member since: Jun 17, 2009

Why would they trust a company that colludes with publishers to artificially drive prices up?

27. Sidewinder

Posts: 515; Member since: Jan 15, 2015

I'm surprised how he still found a way to troll samsung with the bulls**t he just made up.

10. tedkord

Posts: 17357; Member since: Jun 17, 2009

You'd better order a couple of cases of roid creme. The Note 5 having the highest customer satisfaction ratings, now this. You're not going to be able to sit for weeks.

12. TerryTerius unregistered

HOW DARE ANYONE DISAGREE WITH THE GREAT KUMAR123! Only explanation is that everyone in the world with a differing opinion is deficient in brainpower -_- People like their products. Get over it.

13. catze86

Posts: 731; Member since: Dec 07, 2015

Yo stupid. Samsung already warn the buyers about that matters beforehand. And those morons still suing Samsung. That case is similar to 'Punch first, ask latter '. Next time read the Manuals first before use any products.

16. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

What brand you like? Ads were not displayed in most of country. And they are not displayed now. Samsung was trying what will people do. If it worked, everyone would have copied. The private conversation that were recorded are not heard by anyone. Even mobiles that wait for OK Google or Hey Siri hear all you say to determine all you are saying. Windows 10 can access all files on your PC legally. Its same as you upload pics on iTunes. Does apple sees those pics? You comment shows what a Samsung Hater you are. Nothing more. Also Mobile phones sell a lot more than TVs. So anything wrong with TVs will not make much of difference in ratings. Also I do not know anyone who had problem with Samsung TVs as well. If anyone's privacy had really been compromised, it would have made a big news.

5. chenski

Posts: 768; Member since: Mar 22, 2015

whats a millenial?

7. joeytaylor

Posts: 957; Member since: Feb 28, 2015

Any one born between '81 through '98

15. mixedfish

Posts: 1555; Member since: Nov 17, 2013

Johnson & Johnson, are you serious?

18. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Sony is in number 5 and they try their best to avoid US. What is wrong with Sony?

20. phonehome

Posts: 812; Member since: Dec 19, 2014

No restaurant / food companies listed?

21. Valdomero

Posts: 677; Member since: Nov 13, 2012

I was born in 1990 and I hate Samsung, the only samsung device I've ever owned was the Galaxy S2, after that I've been using Nexus phones.

22. tedkord

Posts: 17357; Member since: Jun 17, 2009

Well, that proves the poll is wrong.

23. k4ever

Posts: 240; Member since: Oct 08, 2014

This survey validates something I've noticed in my normal day to day life: It seems that only old people (close to 40 and over) like Apple products. Most of the young people I talk to hate Apple products (their words, not mine). I have met a few that like Apple products, but it is usually as a status symbol (hence the reason why I rag on some Apple users as being pretentious).

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