Microsoft’s new head of Windows Phone marketing says "Can you hear us now?"
posted by Scott H. / Mar 20, 2012, 1:50 PM
Terry Myerson, Corporate VP of Windows Phone Division, welcomed Gruhler to Microsoft, stating:
"Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers. Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.”
Windows Phone has seen some minor shake-ups the last six months, but most of the movement has been within Microsoft, rather than departures. Gruhler’s predecessor Achim Berg, for example, has moved on to VP of of operator channels, where he will focus on collaborating with network carriers, media companies, and other channel partners.
It does seem as though Windows Phone is in need of a fresh marketing take. The "Smoked by Windows" campaign was fun for a while. And Nokia’s Amazing Everyday campaign has thrust them to the top of WP7 vendors, but even in the best major markets WP7’s market share is just over 3%; with the amount of money that Microsoft is throwing at Windows Phone advertising they probably expect a higher return on their investment.
source: 4-traders via WMPoweruser
Posts: 1075; Member since: Oct 19, 2011
is thom pronounced like tom?
posted on Mar 20, 2012, 1:59 PM 5
Posts: 902; Member since: Sep 29, 2011
All good things come to those who wait. WP7 will continue to grow their base.
posted on Mar 20, 2012, 2:03 PM 8
Posts: 30; Member since: Feb 19, 2012
All good things pass those who wait. Not saying it's too late, but dont wait around forever! Dont rush it though! For F* sakes, just dont mess it up ... I love android, but if W8 is as good as it looks and they fix their App market (too small & expensive), I will switch to Microsoft. But they need to get moving or they are going to become the next RIM or HP.
posted on Mar 20, 2012, 2:31 PM 0
Posts: 559; Member since: Feb 14, 2012
im ready to switch just give tmobile a high end windows phone and you will have my money
posted on Mar 20, 2012, 2:38 PM 2
Posts: 1361; Member since: Nov 19, 2011
Windows makes high end phones?
posted on Mar 20, 2012, 3:38 PM 7
Posts: 298; Member since: Apr 27, 2011
Simplistic and easy to use, Yes. Do you get a bunch of personalization and ways to make the phone your own, No.
posted on Mar 20, 2012, 2:43 PM 3
Posts: 249; Member since: Aug 08, 2011
I do not have a WP7 yet but it seems you can make the phone personal if you like. (Even more so in a way.) The people tile has only your friends flashing and changing on the screen. The photo tile has your photos doing the same. You can even have notifications from Facebook and twitter(I don't use twitter) on your home screen. I think that is a level personalization.
posted on Mar 20, 2012, 4:38 PM 0
Posts: 2315; Member since: Jul 30, 2011
What he should do is bring back the original star of the "Can You Hear Me Now?" campaign; he's gained a little weight but nothing a good fast, along with a good cleanse and some Cayenne Pepper won't cure.
posted on Mar 20, 2012, 3:08 PM 2
Posts: 3295; Member since: May 17, 2009
Can we get this android.hype person banned please. He/she obviously has nothing useful to say and is just spouting off whatever silliness comes to his/her juvenile mind. Yeah, yeah i know. You think I'm a PUSSIE or whatever, do your worst. But until you can type something worth reading, your words have no weight with anyone here.
posted on Mar 20, 2012, 5:24 PM 2
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