Microsoft’s new head of Windows Phone marketing says "Can you hear us now?"

Microsoft’s new head of Windows Phone marketing says
Microsoft’s latest talent addition to their Windows Phone marketing team is Thom Gruhler, formerly the head of McCann’s Verizon marketing team, where they created Verizon’s “Can you hear me now?” campaign. In his new capacity at Microsoft Gruhler will oversee all marketing, advertising, and communications activities for the Windows Phone division.

Terry Myerson, Corporate VP of Windows Phone Division, welcomed Gruhler to Microsoft, stating:

"Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers.  Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.”

Windows Phone has seen some minor shake-ups the last six months, but most of the movement has been within Microsoft, rather than departures. Gruhler’s predecessor Achim Berg, for example, has moved on to VP of of operator channels, where he will focus on collaborating with network carriers, media companies, and other channel partners.

It does seem as though Windows Phone is in need of a fresh marketing take. The "Smoked by Windows" campaign was fun for a while. And Nokia’s Amazing Everyday campaign has thrust them to the top of WP7 vendors, but even in the best major markets WP7’s market share is just over 3%; with the amount of money that Microsoft is throwing at Windows Phone advertising they probably expect a higher return on their investment.

source: 4-traders via WMPoweruser

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20 Comments

1. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

Seems like microsoft is really going for it!

2. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

Nope, can you speak louder please?.

33. Alantef

Posts: 288; Member since: Sep 14, 2011

ha!....

3. squallz506

Posts: 1075; Member since: Oct 19, 2011

is thom pronounced like tom?

4. Scott_H

Posts: 167; Member since: Oct 28, 2011

Yes, actually.

6. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

how about last name? is it pronounce as grew-lar?? or gu-le or well i'm out of guess

5. speckledapple

Posts: 902; Member since: Sep 29, 2011

All good things come to those who wait. WP7 will continue to grow their base.

9. Jamus

Posts: 30; Member since: Feb 19, 2012

All good things pass those who wait. Not saying it's too late, but dont wait around forever! Dont rush it though! For F* sakes, just dont mess it up ... I love android, but if W8 is as good as it looks and they fix their App market (too small & expensive), I will switch to Microsoft. But they need to get moving or they are going to become the next RIM or HP.

7. drahmad

Posts: 480; Member since: Aug 20, 2011

andros dont like this

8. plgladio

Posts: 314; Member since: Dec 05, 2011

We (Android) looking for competition :)

10. Jericho unregistered

as in software or hardware.

11. tward291

Posts: 559; Member since: Feb 14, 2012

im ready to switch just give tmobile a high end windows phone and you will have my money

15. medicci37

Posts: 1361; Member since: Nov 19, 2011

Windows makes high end phones?

16. tward291

Posts: 559; Member since: Feb 14, 2012

yeah like the titan 2 or lumia 900 unlike android windows doesnt need 1gb of ram an 1.5 cpu in order to be fast but choppy at times

12. nb2six

Posts: 298; Member since: Apr 27, 2011

Simplistic and easy to use, Yes. Do you get a bunch of personalization and ways to make the phone your own, No.

31. Pdubb

Posts: 249; Member since: Aug 08, 2011

I do not have a WP7 yet but it seems you can make the phone personal if you like. (Even more so in a way.) The people tile has only your friends flashing and changing on the screen. The photo tile has your photos doing the same. You can even have notifications from Facebook and twitter(I don't use twitter) on your home screen. I think that is a level personalization.

13. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

What he should do is bring back the original star of the "Can You Hear Me Now?" campaign; he's gained a little weight but nothing a good fast, along with a good cleanse and some Cayenne Pepper won't cure.

14. medicci37

Posts: 1361; Member since: Nov 19, 2011

They need to stop spending so much on adds & focus on putting out a better product.

38. Whateverman

Posts: 3295; Member since: May 17, 2009

Can we get this android.hype person banned please. He/she obviously has nothing useful to say and is just spouting off whatever silliness comes to his/her juvenile mind. Yeah, yeah i know. You think I'm a PUSSIE or whatever, do your worst. But until you can type something worth reading, your words have no weight with anyone here.

49. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

So this doucecake is still here? Hope he uses cookies to sign in, because I fear he would misspell his password......

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