Microsoft's latest SEC filing confirms that it has given up on mobile and is focusing on AI

Microsoft's latest SEC filing confirms that it has given up on mobile and is focusing on AI
So what was the moment when Microsoft's hoped for success in mobile turned? Was it when Steve Jobs walked out on stage with the Apple iPhone on January 9th, 2007? After all, during the presentation, Apple's co-founder and CEO managed to get some jabs in on certain smartphones powered by Windows Mobile such as the Samsung BlackJack and the Motorola "Q." And that was only the beginning.

Microsoft's comments posted in the company's latest SEC filings indicate that mobile is no longer an important part of the software giant's outlook. Previously, the strategic vision for Microsoft listed on the SEC forms included talk of the company being a productivity and platform company "for the mobile-first and cloud-first world." But the strategic vision has changed. Now, the SEC filing states that "Our strategic vision is to compete and grow by building best-in-class platforms and productivity services for an intelligent cloud and an intelligent edge infused with AI."

In other words, AI has replaced mobile as Microsoft's biggest crush. The company's annual report says that it has been adding artificial intelligence into many new software products. Additionally, Microsoft has started an AI and Research group which will "focus on our AI development and other forward-looking research and development efforts spanning infrastructure, services, applications and search."

All of this seems to indicate that mobile remains off the beaten path as far as Microsoft is concerned. With Android and iOS holding huge leads in market share, there really isn't anything on the horizon that can even give Windows a small jump that might provide a ray of hope for a Microsoft comeback in the mobile marketplace.

source: MSPoweruser

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22 Comments

1. Blessed777

Posts: 17; Member since: Feb 23, 2017

Microsoft pocket pc bendable tablet running full windows 10 no smartphone my two cents

2. MrShazam

Posts: 987; Member since: Jun 22, 2017

Dead as they were in the Tablet market, now awaiting the next category defining hardware.

7. Blessed777

Posts: 17; Member since: Feb 23, 2017

Agree with you new category, the Elephant is coming bank

9. sgodsell

Posts: 6855; Member since: Mar 16, 2013

The next thing is standalone VR/AR/MR headsets, and in the future magic leap like glasses.

4. juandante

Posts: 679; Member since: Apr 23, 2013

it's impressive how all those blind fan boys keep dreaming and hopping for Microsoft return. it is DEAD, you read, DEAD. D. E. A. D. and I am extremely pleased after how fool they where with their fans with the lame windows phone 7 and what they did to Nokia.

3. kennybenny

Posts: 205; Member since: Apr 10, 2017

R.I.P Windows Phone/Mobile...........

5. libra89

Posts: 2252; Member since: Apr 15, 2016

Wow. That's sad to read, as someone who is indifferent about AI but liked Windows Mobile/phone.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Just bought my Windows 10 phone for less than 6 month so will keep using it till it spoil. I do wish Google would implement gesture for their Chrome browser for android. Microsoft did a great job with that on Windows 10 mobile edge.

8. miketer

Posts: 496; Member since: Apr 02, 2015

Actually its a great platform. Hell with the app gap, as neither am a gamer nor does banking on my phone...... Even if I get the option, I'll never do it on my phone. I'm using a Windows phone as my everyday phone and I'm not missing anything. Okay, am more work centric and only use work related apps and a few news feeds. But for my work, this is perfect. So I'll use it until especially WhatsApp falls dead on this platform.

11. Jason2k13

Posts: 1448; Member since: Mar 28, 2013

If your not using it for the apps, then an iPhone and an android can do everything your WP does.

20. Penny

Posts: 1844; Member since: Feb 04, 2011

As a former WP user on Android...s*** is boring here on Android. Much prefer the Windows Phone UI/experience, all else remaining equal.

10. Jason2k13

Posts: 1448; Member since: Mar 28, 2013

Once you hear another rumour about the surface phone, Bankz will be the 1st to praise microsoft's come back to the mobile industry and they are just waiting for the right time to release it.

12. jack11141

Posts: 73; Member since: Sep 30, 2015

Death of Nokia was Microsoft's conspiracy and consequently same conspiracy is killing Microsoft too.

14. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

When did Nokia die? They never died.......

13. cnour

Posts: 2305; Member since: Sep 11, 2014

Samsung will follow, hopefully. This is the end of a copying company.

18. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Wow, Never mind Apple came along and copied everyone else making phones at that time, Should they also be called a copying company? Please stop!! if you kill Samsung then Apple dies because 70% - 80 of the iPhone uses Samsung parts. (Memory, RAM, Falsh memory, Now screen etc..) so stop. These two Companies need each other its a symbiotic relationship. And this article is about MS not Apple or Samsung why bring them up?

15. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

Almost every month PA is having a article about Windows on phones is dead! PA this is getting really boring! Windows on phones is NOT DEAD! MS clearly said a couple times they will not give up, or is PA saying that Microsoft is telling us lies? Come on PA show us some balls and say that MS all bs en they lie instead of posting BS articles which always contains May, Could, Maybe.......Come with some facts and not with these clickbait articles!

16. Crispin_Gatieza

Posts: 3098; Member since: Jan 23, 2014

Windows on mobile is not dead. Microsoft is transitioning away from a mobile-only OS and amplifying UWP and introducing CShell. LinkedIn is probably the first app that is going to be released in this fashion. The old Windows Phone 8 version of the app was killed off along with many others like PayPal, eBay and Amazon but they're coming back as UWP. There are many new UWP apps in the Windows Store that only run on devices with the Anniversary Edition and some that only run on the Creator Update. Let's not forget WP 8.1 reached end of support 3 weeks ago. That's a lot of work for devices that make up less than 10% of an OS with less than 1% worldwide market share. Let that sink in for a minute.

22. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

Crispin, You are not being realistic. Windows had been dead on mobile for a couple of years. The funny thing here is MS is dead in AI. There is ZERO chance for them to gain traction as the space is completely dominated by Google. Look at GitHub and compare CNTK to Tensorflow. MS is too many steps behind things over and over again. It has now been Internet, mobile and AI.

17. path45th

Posts: 401; Member since: Sep 11, 2016

In order to be successful in AI it is important to have a base of users who are using a particular device / platform. AI will be constantly learning from the users of that device. Their daily use and experience would become experience and learning for AI. That device couldn't be a pc as it's not easy to use on the go. Imagine to get the Surface out of the bag to search on Google for the nearest coffee shop. In other words if Microsoft doesn't develop its very own smartphone they will fail.

19. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

hmm the sec did not mention the Xbox's ether or others things Microsoft is still doing. The fact is Microsoft CEO Nadella is still paying Microsoft software engineers to make Windows 10 mobile insider builds and HP and a few other MS OEM Partners are now still making and selling windows smart phones . Microsoft just Put Windows smart phones in the non priority but not dead department

21. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

MS has already lost AI to Google. On GitHub Google Tensorflow is currently adding over 12 x stars per day compared to CNTK. The AI Framework is the OS for AI and Google is miles and miles ahead of MS. So we had the Internet and Google beat MS and currently Google has the #1 and #2 most popular sites in the world and top for MS is #16. MS Bing has fallen to less than 3% market share global and all platforms. Chrome by far dominates browsers over Microsoft even on their own platform. Then we had mobile where Google has 88% share with Android and MS has fallen below .1%. With AI Google is so far ahead of MS it is not even close. You can declare this or that but MS has ZERO chance to be competitive with AI.

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