Microsoft wants to sell 16 million Windows tablets this holiday season

Microsoft wants to sell 16 million Windows tablets this holiday season
With the holiday season coming up, Microsoft has set a pretty lofty goal. The Redmond based tech giant says that it wants to sell 16 million tablets during the holiday quarter. If we were to look at sales of Microsoft Surface tablets alone, this would be a tough task. But spread it out among all manufacturers selling tablets powered by Microsoft's mobile OS, and  it is a possibility. During last year's holiday quarter, Apple sold 22.9 million iPads vs.15.5 million the prior year. So this could be be a legitimate challenge for Microsoft.

What might help Microsoft achieve its goal is the cash that the company is spending on promotions. This fiscal year, the company will spend $405 million on promoting its products, which includes $131 million that it will spend on incentives. Since Microsoft's fiscal year started in July, the company should have plenty of that money to spend during the holiday quarter. One of the incentives is a $25 gift certificate to spend on apps, which is something that could bring in some business.

According to a published report on Friday, Microsoft will push a new message during the holiday season, and it is not "buy a Windows tablet or else". Actually, expect to hear that a Windows tablet is "more than an ordinary tablet." Will those nice words help 16 million Windows powered tablets get rung up over the next 7 weeks? Probably not. But what will help will be the launch of the Nokia Lumia 2520 which is powered by Windows RT 8.1 and could launch sometime this month via Verizon and AT&T.

source: Winsupersite via BusinessInsider

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35 Comments

1. timezone

Posts: 87; Member since: Jun 16, 2013

Sounds great until you realize the Surface Pro 128, 256 and 512 gig units are out of stock until Dec 15th. How can Microsoft be out of stock during the critical Nov and most of Dec shopping months? I would like to buy a Surface and can't at this time.

8. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

And I want a toilet made of pure gold.

15. cc3493

Posts: 158; Member since: Jul 06, 2013

It says "windows" tablets not microsoft tablets. Meaning tablets made by samsung and acer and asus and dell etc. that run windows

23. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Even then this is optimistic!

29. xfire99

Posts: 1206; Member since: Mar 14, 2012

Samsung, ASUS have stopped releasing Win RT tabs and 16M is over optimistic.

31. Shatter

Posts: 2036; Member since: May 29, 2013

I don't see why you would even consider and iPad/android tablet right now. Bay trail tablets running x86 windows with 4gb of ram and a 128gb ssd and 1080p screen are coming soon and will be $500-$600.

35. 4.1.2

Posts: 11; Member since: Oct 30, 2013

Any device that ships with a browser as awful as explore will never pass 10-11

2. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Apple is having shortages of Retina displays for the Mini so Microsoft could have a shot here fake edit: Apple is actually tipping Samsung for displays

3. gd761

Posts: 213; Member since: Sep 18, 2012

Either get rid of Windows RT, or Make Windows RT able to Install and Run ALL Windows Programs. The Old Legacy Programs that right now Only Windows 8 and Surface Pro & Pro 2 can Install and Run.

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

+1 I don't get why did Microsoft do this in the first place? integrating these two platforms ties them down into a better ecosystem, sharing apps and services. where they trying to follow Apple's trajectory of the ipads?

11. alterecho

Posts: 1106; Member since: Feb 23, 2012

They saw Apple's tremendous success and tried to emulate their model. Along the way, they found Android too being successful. They tried to emulate that too and so, got stuck in the middle. The result is the hideously confused mess that is Windows RT, Windows Phone 8 and Windows 8. Windows RT maybe better than its other two iterations though.

22. noler

Posts: 326; Member since: Aug 19, 2013

Because ARM CPU can not run the Old Legacy Programs.

14. Furbal unregistered

I'd agree, I picked up the Asus t100 on thursday. Cheaper then the surface rt, great battery life, good performance. Moving between desktop and tile screen is very fast, websites load quickly, etc. We will see if eMMC is an annoyance though, some installs can take quite a awhile. Wish it had a matte back cover and charged faster but it really is an awesome tablet/netbook, atleast with the 27 hours or so of use so far. No reason for an RT anything when you have full windows tablets at a cheaper price.

17. brrunopt

Posts: 742; Member since: Aug 15, 2013

oh boy, not this again.... windows RT that runs Windows Programs is called windows , and runs on x86. YOU CANT RUN NORMAL PROGRAMS OR ARM , WinRT was made to run on ARM .

19. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Surface 2 RT uses ARMS CPU"S which require a differnt programming lanquage than Intel/AMD x86 CPU"S use. Folks it would takes years for Microsoft and others to rewrite Old X86 CPU legacy Programs to run on ARMS CPU"s. that's a hard fact about Windows on ARMs CPU"s. It will take years for Microsoft to get the number of Apps Apple and Android Develppers have already written for these ARMS CPU TABLETS. The best thing microsoft shoud do now is get the most popular ARMS CPU APPS first and then add the rest less poular Apps

4. Birds

Posts: 1172; Member since: Nov 21, 2011

Sorry but not gonna be possible. If it will I'd be happy to be wrong, but Microsoft's products as of lately have been lack luster...

6. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

you know surface and surface 2 aren't the only 2 "WINDOWS" tablets !?!?!?!?

7. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

Good luck Microsoft.. Better have some kind of promotion.....js

9. fsnas

Posts: 122; Member since: Jun 18, 2012

The tablet in the picture is Nokia!

10. -box-

Posts: 3991; Member since: Jan 04, 2012

Definitely possible, if not likely. Folks are waking up to the fact that apple tablets are severely limited, and androids somewhat less so. Case in point: my father-in-law, a dedicated apple user for decades, wanted to print something from his apple tablet last night, but didn't know he needed an "airprint" capable printer to do so, and was very upset that the tablet and relatively new printer were unable to communicate. I had him email me the document he wanted to print and printed it from my Lumia, and advised him to use his computer for future printing needs until if/when he got an ios-compatible printer.

13. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I where you're coming from, android is slowly becoming closed source, I'm talking about kitkat. Google is waking up towards that as Android becomes more successful

12. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

One thing is sure- nobody will buy Surface 2 when there is Lumia 2520.

18. brrunopt

Posts: 742; Member since: Aug 15, 2013

I know 5 "nobodys"

24. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

are you mental...it says all windows tablets not just microsofts own tablets! Read before spewing rubbish and anyway the surface 2 is miles better than the lumia

26. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Sorry, I just think that Lumia is better. And my opinion is that it will be the best selling Windows tablet although it has RT.

27. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

And it might be possible that Nokia does the same thing to Windows RT what they made to WP- make it desirable.

30. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It is not even close, really...in favor of the Lumia 2520, that is. Better screen, better SoC, better battery life, and LTE, for $60 more. I imagine MSFT will be writing down more losses.

16. Jabarkas unregistered

Personally I think, that with the 8 inch windows 8.1 tablets (no RT) they have a chance. Their prices seems ok, the only problem is, that they are all too similar (so far made by Acer, Lenovo, Toshiba and Dell). So I am looking forward to future comparison here on Phonearena. It would be great though, if the future author could test them for a week or so, because an one-day review is usually terrible. And phonearena is quickly declining into the area, where they have reviews first, but they are often very bad.

20. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Folks the MS "Surface Pro and Pro 2 are an Ultabook Computers in the shape of a Tablet.Price an ultrabook and you will see that they cost a lot of money. I see MS selling 16 million "Surface Pro 2:" tablets within 6 months period but not in the 60 day holiday period ahead.The MS "Surface 2" Standard Tablet is the best bang for the buck business/Student/Home Tablet on the market place because of it's MS Ofice suite which now includes MS "Outlook". The Surface 2 tablet now runs as smooth as silk but needs more Apps. for it to be a success Microsoft must continue to make them dispte ther low sales numbers so apps developers will see MS is not giving up and they will make apps for it. MS must learn from their last Mistake that Cost MS CEO MR Ballmer BIG trouble and make much less products for sale than last time. the fact that there are shortages of Surface Pro 2's shows that MS not going to go overboard in producing them for sale to the public

25. Long1

Posts: 399; Member since: May 18, 2013

How many times we must repeat for morons like you: IN THE ARTICLE IS WRITTEN WINDOWS TABLETS. Not MS tablets. Agree that Windows 8 tablets-hybrids are PC(not toys like the dumb phone's iOS) , but you cant stop iMedia to write iBS.

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