Latest Apple iPhone X ad is all about the selfie, Portrait Lighting, and Muhammad Ali

Posted: , by Alan Friedman

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Ming-Chi Kuo is arguably the most connected Apple analyst on this planet. Working for KGI Securities, Kuo has a fabulous track record and when he talks about Apple products, people listen. For example, while everyone was wondering early last year where Apple was going to put Touch ID on the iPhone X, Kuo already knew the answer. Consider this paragraph written by yours truly last February, seven months before the phone was unveiled. Just keep in mind that back then, we all thought that the tenth anniversary model would be called the iPhone 8:


This past week, Kuo said that Apple is going to stop production of the iPhone X by the middle of this year due to low sales of the model. Reportedly, only 18 million units were rung up during Apple's fiscal first quarter vs.Wall Street's expectations that 20 million to 30 million units would be purchased during the three months. Considering Kuo's track record and how close he appears to be to some source inside Cupertino, we have to believe that there is a good chance that this will happen.

Right now, though, the iPhone X is still for sale and is available for purchase. And yes, Apple is still producing ads for the handset. The latest commercial can be found at the top of this story, and focuses on selfies. Thanks to Portrait Lighting, you can make the selfies you take look like they were shot professionally. And by the way, that voice you hear in the background is the late Muhammad Ali. The boxing legend was featured in other Apple ads during the company's "Think Different" campaign, including the goose bump producing spot commonly referred to as "The Crazy Ones."

source: Apple

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