Microsoft to use new packaging for Lumia phones?

Microsoft to use new packaging for Lumia phones?
Now that Microsoft owns Nokia's Devices and Services group, it appears that new packaging is on the way for Lumia handsets. A picture displaying the new look shows a flatter box, with a lot of white, and an orange stripe. The box is for the Windows Phone 8.1 powered Nokia Lumia 630, and is the first move made by Microsoft to start the transition away from Nokia.

The old style box was blue and resembled the one used by Nokia for its feature phones. There is some talk that Microsoft will be re-branding the Lumia line using the Surface moniker. The only downside to that, is that the Lumia name is not only very well known, but is also nearly synonymous with Windows Phone. Companies spend hundreds of millions of dollars to achieve that kind of branding.

It will be interesting moving forward to see how Microsoft plans on making the Lumia line its own.



Thanks for the tip, Kamaldeep!

source: Muropaketti (translated) via MyTechPartner

Related phones

Lumia 630
  • Display 4.5" 480 x 854 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon 400, Quad-core, 1200 MHz
  • Storage 8 GB + microSDXC
  • Battery 1830 mAh(13.1h 3G talk time)

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30 Comments

1. adwienc

Posts: 136; Member since: Mar 26, 2014

Interesting.

2. AstronautJones

Posts: 305; Member since: Aug 01, 2012

New packaging? How about some new phones? While Android has a continuous fight between Samsung/HTC/LG/Sony for best device, Windows is lagging behind further than ever! I will gladly welcome some better choices

3. GJanee

Posts: 214; Member since: Jun 29, 2011

you don't need a better choice than nokia

9. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmaooooo, that's why it's dead.

11. corporateJP

Posts: 2458; Member since: Nov 28, 2009

No, it's dead because of a bunch of idiots pocketing bribe money and a mole CEO.

24. Ishtiaque99

Posts: 68; Member since: Apr 15, 2014

U r more than right.

27. Razavij

Posts: 1; Member since: May 21, 2014

Dead? Haven't you kept your eyes open? May be Nokia lagged behind in the past but with it's Lumia series it came back in the race like anything! With upcoming Lumia 930 and Windows 8.1 another Lumia storm is coming.

28. boosook

Posts: 1442; Member since: Nov 19, 2012

Another Microsoft storm, you mean...

29. The13thKing

Posts: 849; Member since: Feb 26, 2014

what? living in a dream or what? 4% market share with over 70% of it coming from low ends 520/620? that's what you call storm? what nokia? microsoft is changing the nokia name too. so wake up. hello. real world. it's not 2008 anymore

8. PressStart

Posts: 119; Member since: Apr 08, 2014

No s**t, right?

4. AiAiRon

Posts: 10; Member since: Mar 12, 2014

that "orange stripe" is a phone.

13. corporateJP

Posts: 2458; Member since: Nov 28, 2009

At least some of us looked at the pic before we wrote a whole article putting orange stripes on pedistals. It is, indeed, the side of a phone. SMH.

5. hurrycanger

Posts: 1770; Member since: Dec 01, 2013

I like this new packaging.

20. akki20892

Posts: 3902; Member since: Feb 04, 2013

I love it too....looks fresh

6. alumoyo

Posts: 392; Member since: Aug 26, 2013

AN ORANGE STRIPE??? REALLY???

7. sip1995

Posts: 1771; Member since: Feb 07, 2014

I love the old Nokia's packaging. Microsoft should not change it.

10. The13thKing

Posts: 849; Member since: Feb 26, 2014

it's going to change everything, not only the package. so if the package hurts, wait till you see what will come next.

17. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Missing apps and games will be the biggest let down always They will never fix this

26. The13thKing

Posts: 849; Member since: Feb 26, 2014

Yes because android and ios are far ahead in terms of options features and market share

18. akki20892

Posts: 3902; Member since: Feb 04, 2013

Surface Lumia 1820 or Microsoft Lumia 1820

12. Damo579

Posts: 266; Member since: May 18, 2013

Living on the USA it doesn't matter we get the boring, generic carrier box..... but form the record I like the packaging.

14. corporateJP

Posts: 2458; Member since: Nov 28, 2009

The faster the Nokia product is moved through, the less to deal with the salt in the wound. Microsoft can carry on with their little experiment and rebrand. Bad now? Ditch the Lumia name, see what happens. Good luck building that brand from scratch with a new name, MS. What was the real point of buying NDS if this was the case? You should have saved the cash and started your own operations. If a factory line was a problem, I'm sure Nokia would have gladly sold you an established one (in India). Where's Pisss and MicrosoftMobileOyjFTL to come to talk about how great this is and how MS will have the #1 OS in the world once this is all done? Busters.

15. Odiin

Posts: 373; Member since: Apr 23, 2013

Mircosoft, dont fiddle with Lumia brand, Windows Phone means Lumia n its all about Nokia.

19. akki20892

Posts: 3902; Member since: Feb 04, 2013

Yep Nokia is their beam.

16. ja9898

Posts: 2; Member since: May 19, 2014

Nokia Lumia are the best phones, F*** iphone and android(it gets installed on every shi*** cheap brand including samsung)

21. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Jelly fanboy

22. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Lol people are so mad... It is funny, and the following comments resulting from said posters are - well - ludicrous. MSFT alive and well... Nokia Devices (within Microsoft) alive and well. Which means the current Lumia experience will remain intact and progress (even if rebranded.)

23. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Nice looking packaging, they need to revamp their lame #ss WP marketing. Even LG, Sony and even broke@ss HTC are promoting their devices more than a large company like MS. If another competitor owned WP OS they would have done a much better job at marketing. A Surface phone should have even been released by now , Surface is a popular name by now amongst the public MS should capitalize on it with a phone before a mini tablet even. Get the OS exposure regardless of how much it sells in the beginning. The OS is great in time with the proper marketing people will realize this.

25. manus88

Posts: 10; Member since: Feb 25, 2014

Looks like a webcam packaging, lol.

30. -box-

Posts: 3991; Member since: Jan 04, 2012

Could just be specific to the 630.

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