Microsoft to use new packaging for Lumia phones?
posted by Alan F. / May 20, 2014, 11:55 AM
The old style box was blue and resembled the one used by Nokia for its feature phones. There is some talk that Microsoft will be re-branding the Lumia line using the Surface moniker. The only downside to that, is that the Lumia name is not only very well known, but is also nearly synonymous with Windows Phone. Companies spend hundreds of millions of dollars to achieve that kind of branding.
It will be interesting moving forward to see how Microsoft plans on making the Lumia line its own.
Thanks for the tip, Kamaldeep!
source: Muropaketti (translated) via MyTechPartner
Posts: 305; Member since: Aug 01, 2012
New packaging? How about some new phones? While Android has a continuous fight between Samsung/HTC/LG/Sony for best device, Windows is lagging behind further than ever! I will gladly welcome some better choices
posted on May 20, 2014, 12:09 PM 6
Posts: 214; Member since: Jun 29, 2011
you don't need a better choice than nokia
posted on May 20, 2014, 12:16 PM 13
Posts: 1; Member since: May 21, 2014
Dead? Haven't you kept your eyes open? May be Nokia lagged behind in the past but with it's Lumia series it came back in the race like anything! With upcoming Lumia 930 and Windows 8.1 another Lumia storm is coming.
posted on May 21, 2014, 2:04 AM 1
Posts: 849; Member since: Feb 26, 2014
what? living in a dream or what? 4% market share with over 70% of it coming from low ends 520/620? that's what you call storm? what nokia? microsoft is changing the nokia name too. so wake up. hello. real world. it's not 2008 anymore
posted on May 21, 2014, 6:31 AM 1
Posts: 10; Member since: Mar 12, 2014
that "orange stripe" is a phone.
posted on May 20, 2014, 12:18 PM 5
Posts: 1771; Member since: Feb 07, 2014
I love the old Nokia's packaging. Microsoft should not change it.
posted on May 20, 2014, 12:33 PM 3
Posts: 849; Member since: Feb 26, 2014
it's going to change everything, not only the package. so if the package hurts, wait till you see what will come next.
posted on May 20, 2014, 12:45 PM 1
Posts: 2458; Member since: Nov 28, 2009
The faster the Nokia product is moved through, the less to deal with the salt in the wound. Microsoft can carry on with their little experiment and rebrand. Bad now? Ditch the Lumia name, see what happens. Good luck building that brand from scratch with a new name, MS. What was the real point of buying NDS if this was the case? You should have saved the cash and started your own operations. If a factory line was a problem, I'm sure Nokia would have gladly sold you an established one (in India). Where's Pisss and MicrosoftMobileOyjFTL to come to talk about how great this is and how MS will have the #1 OS in the world once this is all done? Busters.
posted on May 20, 2014, 1:04 PM 1
Posts: 373; Member since: Apr 23, 2013
Mircosoft, dont fiddle with Lumia brand, Windows Phone means Lumia n its all about Nokia.
posted on May 20, 2014, 1:27 PM 4
Posts: 2; Member since: May 19, 2014
Nokia Lumia are the best phones, F*** iphone and android(it gets installed on every shi*** cheap brand including samsung)
posted on May 20, 2014, 1:48 PM 2
Posts: 949; Member since: Nov 09, 2010
Lol people are so mad... It is funny, and the following comments resulting from said posters are - well - ludicrous. MSFT alive and well... Nokia Devices (within Microsoft) alive and well. Which means the current Lumia experience will remain intact and progress (even if rebranded.)
posted on May 20, 2014, 7:08 PM 1
Posts: 1798; Member since: Jan 07, 2014
Nice looking packaging, they need to revamp their lame #ss WP marketing. Even LG, Sony and even broke@ss HTC are promoting their devices more than a large company like MS. If another competitor owned WP OS they would have done a much better job at marketing. A Surface phone should have even been released by now , Surface is a popular name by now amongst the public MS should capitalize on it with a phone before a mini tablet even. Get the OS exposure regardless of how much it sells in the beginning. The OS is great in time with the proper marketing people will realize this.
posted on May 20, 2014, 8:52 PM 1
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