Microsoft to halt production of the Surface 3 in December

Microsoft to halt production of the Surface 3 in December
The days are numbered for the Microsoft Surface 3. The manufacturer has confirmed that it is stopping production of the tablet in December. It isn't clear whether there will be a successor to the tablet, and reportedly the software giant has been struggling to make a decision about whether to continue the product line.

The Surface 3 was originally launched in May 2015, and has not become as popular as the Surface Pro 4 and the Surface Book. Still, we have seen Microsoft discount the pair quite often in order to generate sales. Considering that the Surface 3 really doesn't compete on the same field as the other two devices, when production ends at the end of the year we don't anticipate any change in Surface Pro 4 and Surface Book demand.

Microsoft is also having trouble keeping the Microsoft Band 2 wearable in stock. The device was first released last October, and we wouldn't be surprised to hear that the next iteration is already on the drawing board. Microsoft has recently added some new functionality to the Band 2, including the ability to measure heart rate zones for those who enjoy aerobic exercise. Additionally, an 'Explore' tile has been added, which allows hikers and cyclists to track their heart rate, elevation, the route they follow and more. Unless Microsoft decides to go the smartwatch route, a Band 3 seems like a no-brainer.


Returning to the Surface 3, eliminating the one consumer oriented Surface tablet could put more fuel on the fire when it comes to speculation about the long awaited, mythical Surface Phone. The handset has been rumored to be designed for the enterprise. If so, we'd agree with those expecting the device to skip on the high-end specs and concentrate on integration with the Surface Pro and Windows 10 powered PCs.


source: ZDNet

Related phones

Surface 3
  • Display 10.8" 1920 x 1280 pixels
  • Camera 8 MP / 3.5 MP front
  • Processor Intel Atom x7, Quad-core, 1600 MHz
  • Storage 128 GB

FEATURED VIDEO

22 Comments

1. sebbellic01

Posts: 305; Member since: May 03, 2016

Might want to fix your title. Production is incorrectly spelt produiction.

2. Curry.munch.kow.kissing

Posts: 3; Member since: Jun 24, 2016

That's sad because the surface 3 is kinda great value with the discounts going on right now

3. Jorgemerino97

Posts: 70; Member since: Apr 05, 2014

Xperia x performance review!!!

5. Subie

Posts: 2361; Member since: Aug 01, 2015

Wow, you just got their attention. I'm sure they'll get right on it. :s)

4. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Sounds like a preparation for the next iteration. A Surface Phone could be a Smartphone with a Tablet dock that converts it into a Surface 4...that's possible with Atom processors and the cooling tech currently available.. "and reportedly the software giant has been struggling to make a decision about whether to continue the product line." Where did you derive such bizarre conclusion from? Definitely not from the linked source, which states: "Since launching Surface 3 over a year ago, we have seen strong demand and satisfaction amongst our customers. Inventory is now limited, and by the end of December 2016, we will no longer manufacture Surface 3 devices."

6. Alan01

Posts: 611; Member since: Mar 21, 2012

Read the source story again. It reads, "One of my sources recently said that Microsoft officials have gone back and forth as to when to introduce a Surface 3 successor." Regards, Alan

8. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Thanks for the response, but that's struggling to make a decision about WHEN to introduce a successor. There is going to be a successor given the strong demand and satisfaction, there's no struggle in that aspect.

9. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

There aren't any processors in the pipeline for it. Intel killed all the lower-end processors (4-6W), so even if it was selling well, it is a hardware dead end. That's why there won't be an x86 Surface Phone.

10. hemedans

Posts: 755; Member since: Jun 01, 2013

core m?

15. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Core M SKUs start at ~$160, so no, unless the phone is going to be $1k+. That SoC would be 5 times what a normal smartphone SoC costs, and it would still be a higher power draw.

16. hemedans

Posts: 755; Member since: Jun 01, 2013

you mention 4-6w processor, core m can be configured as low as 3.8w. and kabylake/canonlake one will be even better

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Currently only Intel could provide core M CPU, it's not even a SOC. It's cost is quite prohibitive compare to ARM soc. There multiple OEM manufacturing it. That's one of the strongest reason why Smartphone will continue to use ARMs. However, all is not lost. Intel could bring in a cost effective Atom SOC if they choose to. But the odd are ARMs soc is getting more and more powerful and I could do more things with my phone like video editing and transcoding.

7. DarkStar286

Posts: 229; Member since: Mar 18, 2014

No mention of the actual reason for this or why there might not be a Surface 4? As other tech sites have reported, Intel are ceasing production of the Cherry Trail Atom in the Surface 3 and announced earlier this year that they were cancelling the planned 2W version of the Broxton line that'll replace Cherry Trail. The only other Intel option would be a Pentium chip, but they're over 4 times the cost of Cherry Trail, ($37 to $161) which would push the Surface's price up close to the cheapest Surface Pro. And with AMD having nothing at all to offer at those low power levels, MS really don't have any options for an APU to put in a Surface 4.

11. hemedans

Posts: 755; Member since: Jun 01, 2013

those celeron and pentium are cheap thats why you find laptop like Acer cloudbook from $169, Intel Ark price always dont reflect real world price.

12. trojan_horse

Posts: 5868; Member since: May 06, 2016

That's why I do not buy from Intel directly. Their Ark prices are crazy.

14. DarkStar286

Posts: 229; Member since: Mar 18, 2014

The cloudbook is a laptop with a higher wattage APU. The lowest the Celeron range gets to is 4.5W, which is more than double that of the Cherry Trail chip in the Surface 3. I'm sure MS get better prices from Intel than those I quoted, but that would apply on both sides of the equation still leaving the only viable option costing 4 times as much as what's currently being used.

17. hemedans

Posts: 755; Member since: Jun 01, 2013

it was you who compare those celeron/pentium with bay/cherry trail and now you disagree with your own comment. about power usage trust me those chip are better/equal with other tablets soc -Tegra K1 5W -A9x 4-5w -Tegra X1 10w with my acer cloudbook i get average 17 hours of offline reading and around 10 hours of browsing. Apollo lake will improve those celeron/pentium by 30% and probably TDP will go down

20. DarkStar286

Posts: 229; Member since: Mar 18, 2014

The Celeron and Pentium lines aren't the same thing, I didn't contradict myself.

13. Plutonium239

Posts: 1212; Member since: Mar 17, 2015

I had a very bad experience with the Surface 3 because Microsoft used a micro USB connector to charge it and I had one fail less than a week after I got it and then my replacement was dead out of the box, so I drove to the nearest Microsoft store (2 and a half hour drive away) and got credit towards buying a Surface Pro 3.

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

A lot of devices with micro USB to change, never had a problem.

21. DarkStar286

Posts: 229; Member since: Mar 18, 2014

Then you've been lucky, I've had them fail on many devices. Hell the one on my 5 month old Galaxy S6 is already starting to fail. I'll be glad when everyone's swapped to USB-C connectors.

22. Plutonium239

Posts: 1212; Member since: Mar 17, 2015

I've had them fail on many of the devices that I own that have had them.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.