Microsoft feeling BLU? South Florida manufacturer pulls Windows Phone from its website

Microsoft feeling BLU? South Florida manufacturer pulls Windows Phone from its website
South Florida's BLU had been one of those third party manufacturers that was enlisted by Microsoft to offer different styles of Windows Phone handsets than the Lumia models that consumers weren't exactly gobbling up. Already known as a manufacturer of low-end Android phones, it was April 2014 when the company started teasing its first Windows Phone 8.1 unit. Microsoft had removed licensing fees for Windows Phone at the time, hoping to expand the number of manufacturers developing handsets for the platform. BLU ended up offering rebranded Windows Phone reference designs.

But now, it would appear that the manufacturer, whose talents had already been taken to South Beach, is giving up on the Windows Phone market. Anything to do with Windows Phone has been removed from BLU's revamped website, as though the company never had anything to do with Microsoft's mobile operating system at all. To give credit where credit is due, BLU did upgrade its eligible Windows Phone models to Windows 10 Mobile.

Speaking of third party Windows 10 Mobile phones, the beastly HP Elite x3 just recently was available to be pre-ordered in the U.S. through Microsoft. Possibly the most impressive phone ever to be offered on the platform, the HP Elite x3 is expected to be released on September 12th.

source: BLU via MSPoweruser



1. Fona13A unregistered

Well that sucks. Really wish things were different but, no, just unfunny s**tposting.

13. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Aye... That SUCKS... The way I see it; even Surface Phone can't rescue the rapidly declining Mobile OS... BTW, I'm a Lumia User... And I sure LOVE it... (Sigh)...

2. Doakie

Posts: 2478; Member since: May 06, 2009

Love you BLU, you made a wise decision on this one. Stick with Android phones, with small margins you gotta sell something that at least has some kind of market demand. I loved my BLU Studio Energy and look forward to buying another BLU branded phone someday soon. Bring on the BLU version of the Gionee M6 Plus. -Posted from my $11.99 Lumia 640. LOL

14. GreenMan

Posts: 2698; Member since: Nov 09, 2015

@Doakie Of course Mr. Doakie, the world needs YET ANOTHER Android Smartphone... The ZILLION Android Phones are just not ENOUGH, or so it seems... Yeah, Bring em' in... Bring em' all... THE MORE THE MERRIER... (Sigh) S'Day... (Sigh Day)

26. Doakie

Posts: 2478; Member since: May 06, 2009

Sadly, Android is the only OS that is even hanging with iOS. Reality sucks bro.

3. johnh3

Posts: 147; Member since: Aug 23, 2012

I was hoping some that OEM.s would take up Lumias department from the market. But I suppose this time Windows Phone/Mobile are dead for real. The already low marketshare will probably go down to almost 0 % the coming months.

4. Derekjeter

Posts: 1552; Member since: Oct 27, 2011

Even when if they do release a Surface phone, nothing will bring back Windows Mobile. It's DEAD!!!

5. rkoforever90

Posts: 474; Member since: Dec 03, 2011

Surface phone also will be a flop who is going to pay exorbitant money for a phone with no apps

6. Derekjeter

Posts: 1552; Member since: Oct 27, 2011

Now you've done it, the fans will have your head for saying that. According to them all the apps are now in Windows Mobile.

10. yann

Posts: 614; Member since: Jul 15, 2010

I'm windows user and can confirm app gap - it is very very real. Despite that I'm not heavy user, my core apps fade away - booking has gone, vivino stop working, no bank apps etc. Funhy part is that Microsoft kill Health&Fitness app for windows 10, but still working perfect on my Lumia 640LTE with windows 8.1. I don't know - it looks like Microsoft trying hard to commit suicide. Even new HP Elite is with fingerprint reader that still not working because of the software. Shame.

19. newuser1

Posts: 276; Member since: Dec 10, 2010

no apps? what happened to 669000 apps in windows store? did you delete them?

24. yann

Posts: 614; Member since: Jul 15, 2010

Remove 668900 andriod/iOS replica apps that are useless. What left? Do you have wide banking as other OSes? Do you have wide social apps? Wbere are apps mentioned by me? Booking is one of biggest site for reservations and left. Useless comment by you kid.

27. newuser1

Posts: 276; Member since: Dec 10, 2010

how many apps do you install on your phone? 2000000? not bad for a heavy user. there is partner edition, book a room. you find search in windows store. Banking? what if need to exchange or return merchandise. And how many use phones to make purchase? very few. I see lots of people buy phone for gaming, facebook, and social media, only. People do not use phone, they play with phones. People looking at phones fall off street hit by car, people save phone from fire. You want to play with things, bring a tablet for bigger screen viewing. HP elite finger printer read was enabled in anniversary update, you can search the new in

15. hemedans

Posts: 761; Member since: Jun 01, 2013

check gpd win youtube, thats future 5.5inch windows 10 which can play games like gta v (20 to 30fps) if surface phone use x86 cpu then it will be instant hit like surface pro tablets line up -gaming -little server -continuum -enterprise -media etc there is big market for x86 phone.

18. Subie

Posts: 2416; Member since: Aug 01, 2015

If they can properly pull off x86 on a phone it will be the only future for WM. As things stand now with declining market share it doesn't look bright as is. That said I'm still tempted to try the Lumia 650.

7. pureviewuser

Posts: 501; Member since: Nov 11, 2012

You sir are a troll i would NEVER gloat over a thing like that whatever the os have a nice day if thats remotely in your sad daily agenda.

8. adi90

Posts: 554; Member since: Dec 21, 2015

I read post related to windwos mobile on phonearena not because i own a windows mobile or want to buy one, but to read the comments on it. 8 out of 10 would say that windows mobile is about to die or is already dead. 1 out of 10 will talk about how surface phone will change the world. Finally the last type will write some sadistic comment. Do not know if he feels guilt about owning a window mobile/ have no money to move to other OS or really support windows mobiles.

12. Fona13A unregistered

You shouldn't feel guilty over a phone because a bunch of kids make a high school popularity contest out of a mobile OS'. BTW I have my reasons to love/hate all the mobile platforms out there. I don't pretend I'm being given an oasis, I'm using a software build on 'X' platform that will either continue to work or "force" me to update due to typical company practices.

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Who is sad? certainly not Microsoft. They are launching new iOS and Android apps every other days.

11. Acdc1a

Posts: 475; Member since: Jan 21, 2016

It's probably getting to be that time where Microsoft gives up the mobile OS game and start developing heavily in Android and iOS. Even the die hard loyals over at WP Central are starting to concede this.

16. GreenMan

Posts: 2698; Member since: Nov 09, 2015

@Acdc1a Aye... You're right, lad... I'm a Windows Phone loyalist myself... But the way I see it, soon there will be no Windows Mobile... The market share is rapidly declining since day one; the launch of Lumia 800... Before the market share was around 14% (If I'm not mistaken) and now WP8.1 & W10M account for roughly 1.5% of global smartphone market... It really sad considering how well optimized and super smooth it is; even on a dated Cortex-A7 Dual Core Snapdragon 200 Hardware... R.I.P Windows... You'll always remain in our hearts, like BlackBerry 10... S'Day... (Look above if you're curious about The "S")

23. snowgator

Posts: 3621; Member since: Jan 19, 2011

Just trying to decide which "Windows in mobile is dead" post to reply to, and you were the last in line GreenMan, so... What MS is doing with their mobile OS is either genius or a tragedy depending on how you look at it. As a Windows Phone user since the days of WP 7.5 Mango who enjoyed nearly everything about the OS, it kills me to be looking at an Android in my hand as their philosophy forced me to walk away. But the CEO in charge- Satya Nadella- sees it as a small part of a larger goal- an enterprise first, universal OS. They did NOT throw in the towel on a smartphone OS, they threw in the towel on a consumer based OS. The idea of a universal Windows 10- kicked into high gear by previous CEO Steve Ballmer who desperately wanted the OS to be consumer driven- is now strictly based around tablets/PC's/enterprise/Cloud. As a result, the HP beast of a phone, the rumored Surface phone (if it exists) and any other smartphone for the near future are going to be Continuum and productivity driven. Period. The idea of competing with Android and iOS is over under his watch. As long as there are Windows tablets, there will be Windows mobile phones. The OS is interchangeable, and it takes zero dollars more for MS to support one or the other. The phone market will grow, but not for casual users yet. MAYBE as universal apps come to the PC/Tablet world, the consumer market may grow for Windows mobile again. Again, the same OS, so they will work across all devices. But the near future- BLU, Samsung, LG, HTC, and every other manufacturer not courting the future enterprise user is 100% correct in walking away. PC based manufactures- HP included- may get some value in developing phones.

25. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

What you say maybe true, but a lot of companies has stop buying phone for their employees with BYOD as a norms. In the past my companies issue blackberry devices to them top executives but now they just ask them to buy their own devices and claim from the company. Most would buy an iPhone.

28. snowgator

Posts: 3621; Member since: Jan 19, 2011

Very true. BYOD is very common. Who knows if this gambit will work? Maybe IT departments everywhere will tire of fighting different phones on their systems and companies will mandate universal devices again. It seems a long shot, but the future ain't set. I am not a real large fan of MS CEO Nadella. I have yet to see him do anything but maximize some of the cash cow left to him and gut the company of hardware. But he has a vision, and we will see in the next few years if his decision to destroy WP as a mass produced OS was right or not.

29. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I prefer Steve Ballmer because his policy is more consumer friendly. Remember he spend a billion dollars to fix the Red ring of death for their Xbox 360. The new CEO policy is like Apple for hardware and Google for software. It's will maximize their profit but at the expense of their customers.

17. sumpil

Posts: 91; Member since: Feb 02, 2016

Just went to BLU's website and they have 4 Windows phones listed, maybe they were updating their website and they were still loading the phones and Phonearena just made they're own conclusion

21. newuser1

Posts: 276; Member since: Dec 10, 2010

I searched everywhere. There is no official news or message from BLU saying discounte support windows phone and products.

20. newuser1

Posts: 276; Member since: Dec 10, 2010

Why are you kids out there so sensitive about those news? hold your strength. When the day Microsoft officially announce discontinue support for windows mobile and hardware, then release your breath, shout all you want. Now we all know Microsoft has not made any decision give up windows mobile, why you kids out there wasting time talk about nonsense?? STOP IT!!!!

22. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Oh...nice, two incompetent, useless company going separate ways. BLU phones can last up to three months, if your lucky. Save your money, save, sale some aluminum cans, whatever, but buy from a known OEM.

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