South Florida's BLU had been one of those third party manufacturers that was enlisted by Microsoft to offer different styles of Windows Phone handsets than the Lumia models that consumers weren't exactly gobbling up. Already known as a manufacturer of low-end Android phones, it was April 2014 when the company started teasing its first Windows Phone 8.1 unit. Microsoft had removed licensing fees for Windows Phone at the time, hoping to expand the number of manufacturers developing handsets for the platform. BLU ended up offering rebranded Windows Phone reference designs.
But now, it would appear that the manufacturer, whose talents had already been taken to South Beach, is giving up on the Windows Phone market. Anything to do with Windows Phone has been removed from BLU's revamped website, as though the company never had anything to do with Microsoft's mobile operating system at all. To give credit where credit is due, BLU did upgrade its eligible Windows Phone models to Windows 10 Mobile.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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