Microsoft acquires the nifty calendar app Sunrise

Microsoft acquires the nifty calendar app Sunrise
Sunrise is a calendar app that made its debut in earnest last summer and has been well received by those in the land of Android and iOS.

Initially, Sunrise covered the basics, and the developers at Sunrise Atelier later added integration with Exchange. So the polished user experience could work with Google Calendar, iCloud, and Exchange servers. For good measure, Sunrise also connects with Twitter, Facebook, and Evernote to round out the experience.

The app has enjoyed millions of downloads from Google Play, Apple’s App and Mac Stores, earning favorable reviews users. Sunrise works on phones, tablets, and browsers for the desktop. Microsoft has been pretty active in recognizing a good thing when it sees it, and just like it brought the email app Acompli into the Redmond family last year, it has reportedly acquired Sunrise where we are sure to see it get integrated into the converged environment that Windows is becoming.

Financial terms were not disclosed, but the talk around the media campfire has prices orbiting the $100 million figure. Microsoft plans to leverage Sunrise into its mobile strategy and what it calls “that future of calendaring.”



sources: Microsoft and Sunrise

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3 Comments

1. Johnnokia

Posts: 1158; Member since: May 27, 2012

Microsoft keeps paying for aquiring Mincraft and Sunrise billions of dollar, while forgetting to pay developers something to improve its miserable apps store.

2. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The problem with their app marketplace is that they DID pay developers to make apps so they could show growth. That led to a bunch of developers dumping knock-off trash on their ecosystem so that they not only have a small marketplace, they have a garbage one, as well. 99% of the apps for WP could be trashed and it would probably improve the ecosystem experience and make buy-in on the platform cheaper.

3. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Along with Windows 10 and unifying the marketplace, which is the only thing they can do to kick start serious app development on the platform, these acquisitions are KEY for MSFT. They are going to not only better their platform, but be able to provide services to Apple and Android devices. The shakeup from the top down has really proved to be substantial for operations... It would be a very interesting case study for business students! But IMO these moves by MSFT are solid gold. A+

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