Microsoft: Google's plan to sell both hardware and software difficult to do

Microsoft: Google's plan to sell both hardware and software difficult to do
Google's plan to sell a piece of hardware like the Nexus One and still provide an open source OS for other phone manufacturers is difficult to do says Robbie Bach. Bach is the head of Microsoft's division that sells mobile phone programs like the Windows Mobile OS-a competitor to Android. Bach says that now that the Mountain Valley based company is offering the HTC Nexus One, it is competing with other companies that use Google's Android OS. Bach says that some might think that Google will put the N-One above handsets made by Android customers. This could result in some firms using other software instead of Google's.

Bach comments and at the same time, threatens that Microsoft will be ready to pounce on any business opportunity this provides. "Doing both in the way they are trying to do both is actually very, very difficult," he said yesterday from the CES in Las Vegas. "Google’s announcement sends a signal where they’re going to place their commitment. That will create some opportunities for us and we’ll pursue them." The Nexus One is actually made by Taiwan based HTC but is being sold through Google. And while Michael Gartenberg, an analyst with Interpret LLC says, "No one has ever succeeded in selling their own device while trying to license to partners simultaneously.As much as Google can say it’s not a Google phone, the phone says Google on it. They’re going to have to convince their licensees they’re not in competition with them," Google spokeswoman Katie Watson responds by saying, "It’s not our objective to compete with our partners. Our expectation is that the Nexus One will push the entire mobile ecosystem forward, driving greater innovation and consumer choice. We look forward to working with other hardware manufacturers to bring more Google-branded devices to market." There is always a first time for everything and if anyone can break the mold, it is Google. Only time will tell if this succeeds.

HTC Nexus One Specifications

source: BusinessWeek



1. cellstudent

Posts: 10; Member since: Feb 21, 2009

Really? This is just silly. Android is a FREE open-source operating system. It's really hard to compete with free. This Microsoft guy really thinks that device builders will abandon a FREE operating system just because the OS maker has self-branded devices on the market? Are Moto, LG, and Samsung really going to start paying money to MS for running WinMo when all they have to do to differentiate is run their own UI on top of the Android baseline? Cannibalizing market-share drama like this only applies when you are trying to SELL your operating system, not when you're giving it away!

6. phoneguy

Posts: 213; Member since: Jan 08, 2009

it makes sense, what he is saying is that by having a phone like the Nexus one, with so much capability and putting all resources into your own product while liscensing different more inferior versions of your product, may seem appealing it will drive consumers away. Imagine Windows 7 on only one device sold by Microsoft, and other Windows mobile phones, but only with windows 6.1. The problem lies in that googles idea of open source in a way is conditional by not allowing this device on every carrier that currently supports android. This phone as sweet as it is, is going to fail. Google is not apple, and should stick to what they know and realize that they are not an electronics company.

7. phoneguy

Posts: 213; Member since: Jan 08, 2009

and open source is open source, so enough with exclusivity of different versions of the software, this will also drive consumers away as it doesn't convey a consistent product, why do you think Apple has done so well, I am not an Apple fanboy, however they run a great business and the numbers show it (fact) and they are very consistent. They haven't whored 17 different versions of OSX out there, this is also why Palm has a very good chance to succeed. What the hell do I know, I like girls and hate dorittos and Red Bull.

2. crappypunk

Posts: 131; Member since: Aug 15, 2009

my droid says google on it..

3. numberonenygfan

Posts: 211; Member since: Oct 19, 2009

Mine does too...ha all this says to me is microsoft is still set in their greedy ways and will never have an os with the fun versatility or functionaltiy as android or other operating systems ..... putting the google name on the phone sells a hell of a lot more than Really ? I agree 100 percent with the first comment. I work for the biggest service provider in this country and i have never seen such overwhelming support for an os by all providers ... google will triumph over aqll especially microsoft....never has this industry had such a high point .... this next decade in the mobile industry will be lead by the versitility of this os and i think more manufacturese will be chomping at the bit to allow their hardware to be chosen as the "google phone"

4. Windsponge

Posts: 97; Member since: Nov 01, 2009

I have a droid and I think that they are not being fair to bring out better hardware on their phone when nthey help moto set theirs up.This will be my last google phone.I think he may be right in some ways.

5. n0gar2

Posts: 71; Member since: Oct 19, 2009

Droid has high radiation.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.