Microsoft CEO Satya Nadella questioned by shareholders on mobile strategy

Microsoft CEO Satya Nadella questioned by shareholders on mobile strategy
At its annual shareholder meeting, which was held on November 30th, Microsoft had to answer multiple questions regarding the company's future ambitions regarding mobile devices.

The conference began with the announcement “Please silence all Windows Phones and other devices” - words which in any other circumstance would sound comical. However, as this was an exclusive Microsoft event, there were a lot of fans of Windows Mobile present, and some of them expressed a genuine concern in relation to Microsoft's apparent mobile retraction.

Nowadays, the software giant has limited it's handset production to a smaller number of premium devices, a fact that prompted a shareholder who claimed to use his Windows Phone device for “18 hours a day” to ask Microsoft CEO Satya Nadella “Can you calm me down… and tell me what your vision is for mobile?” after hearing that the company could potentially be “stepping away from mobile.”

Nadella's response indicated that focus is currently shifted towards bringing innovation to the market:

He hailed the HP Elite x3 as a Windows 10 phone that successfully follows this approach and his reply reconfirmed the company's ambition to build the “ultimate mobile device”.

Dana Vance, a longtime shareholder, avid Windows Phone admirer and owner of a Microsoft Band questioned Nadella about the company's vision for it's consumer devices, after citing reports that indicated that the Band project has been suspended indefinitely. Vance also mentioned that he was surprised to receive an e-mail, which stated that the Microsoft Pix and Outlook apps were available for Android and iPhone but not for Windows Phone.

In response, Satya Nadella declared that the company is “not stepping away” from supporting Windows Phone users, but insisted that Microsoft software must also be available to other mobile platforms:

source: GeekWire via MSPoweruser



1. ShadowHammer

Posts: 213; Member since: Mar 13, 2015

Man, Nadella's answers sure seem dodgy. Very nebulous and non-specific. I can't say those answers would make me less nervous about the future of Microsoft mobile.

2. jellmoo

Posts: 2678; Member since: Oct 31, 2011

This is exactly the problem Microsoft has in regards to their "mobile strategy". Windows Phone has been around for about 6 years now, and Microsoft has changed their mobile strategy at least half a dozen times since then, and have really screwed over their consumer base multiple times along the way. They're banking on a market that doesn't yet exist, and they haven't proven that there's any tangible benefit for companies to embrace their vision of this new market. I like Windows Phone. I want to believe in it. But Microsoft itself is what's letting people down along the way.

7. Subie

Posts: 2444; Member since: Aug 01, 2015

I agree, and so far I haven't been impressed with Satya Nadella's leadership direction of the company regarding mobile.

15. aksa123

Posts: 368; Member since: Jan 30, 2014

Nadella's strategy in WP just doesn't exist. Seems like he doesn't care. But given it's him, perhaps he will make it open source ??

16. jojon

Posts: 437; Member since: Feb 11, 2014

Yes, i absolutely agree with you on that. Further, i actually feel he is in over his head, hence the ambiguous and dodgy answers. He has much to answer for.

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I understand his reluctance. Microsoft has been spending billions of dollars into the WP platform instead of making money from it year after year, months after months. Tell me, if its coming out from your own pocket say to spend $5000 every months so that wp fan can have their cake and eat it too. Would you do it? Or would you rather focus your effort to make an additional $5000 profit every month by working on other areas. No business could sponsor another business forever. In fact, i think Microsoft should market Android handset with Microsoft services. In 2 years, their handset would be preferred over all other Android handset. Windows PC is formidable not because of the efficiency of the Windows source codes, in fact its a running joke to been known as Swiss Cheese, full of holes. The true strength of the Windows OS is well establish third parties support.

10. xq10xa

Posts: 810; Member since: Dec 07, 2010

I believe Microsoft has a better shot at listening to PhoneArena visitors than they do following their own CEO's or marketing team. Does anyone remember those Joe Belfiore events? Jesus tap dancing Christ what an abortion those things were. Just throwing up and spewing nonsensical bulls**t to the Xbox masses.

3. patrioticwarrior

Posts: 134; Member since: Nov 09, 2016

Remember those days when windows 6.5 use to let the Other mobile manufacturer to tweak it according to their linking . So the only way Microsoft can now be successful is by making their windows mobile operating system an open source project.

6. patrioticwarrior

Posts: 134; Member since: Nov 09, 2016

Just like open source nature of android operating system helped google to increase their market share. The same strategy can help Microsoft too.

8. Dr.Phil

Posts: 2519; Member since: Feb 14, 2011

I don't know if the operating system itself being open source would change the game for Windows Phone, but I do know that they should have from the beginning, and even looking towards the future, allow manufacturers the freedom when it comes to hardware design and specifications. Instead of setting a requirement that Windows Phone run on certain hardware, they should have just simply said here are the minimum specs necessary. If you remember the old Windows 6 devices they were all different - some had keyboards, others were just purely touch based, they were different sizes and screen resolutions, and all had different internal hardware as well. I think that would be the biggest thing they could do moving forward. I also could see your point about opening up some of the software as we saw with HTC Sense in the early days of Windows Phones, but I think hardware freedom is an even bigger incentive moving forward. A lot of these Android manufacturers are using MediaTek processors for their low-end and sometimes Exynos for the top end - both not supported by Windows Phone at this moment.

9. patrioticwarrior

Posts: 134; Member since: Nov 09, 2016

exactly that's what I was trying to say

13. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

Open source is a good strategy. Only open source can save windows from being a dead platform. Nokia should have done this with symbian instead of jump shipping on another dead platform. Or second best strategy is to kill windows altogether and spend resources only on desktop and server os. Third best strategy will be to get rid of this ambiguous CEO and bring some visionary CEO.

14. patrioticwarrior

Posts: 134; Member since: Nov 09, 2016

Pannos will be the great choice. Actually he is like steave jobs of Microsoft

4. patrioticwarrior

Posts: 134; Member since: Nov 09, 2016

Microsoft ruined their mobile operating system when they introduced half baked windows 7 which even lacked basic features like copy and paste.

5. xtplnet

Posts: 61; Member since: Mar 03, 2012

Please someone remind me not to buy windows phone again !! "Because let me tell you using it for 18 hours a day really sucks !!! " ( I am happy that Nokia is back in phone business with right operating system at least). I really tired of Satya evasive answers. Your commitment and actions are conflicting mate !

11. charlesxph

Posts: 35; Member since: Jan 04, 2015

He didnt say it directly but it simply means they are no longer trying to make midrange or budget windows phones that cannot emulate a pc. Thats why Microsoft Apps are everywhere. Windows mobile is dead. Windows PC on mobile devices/smartphone form will continue. Thats what they should have done since WP7

12. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

They lost the war long before Nadella took over. Android was buggy and far from being ready when released, but it was about being first to offer an alternative to iOS. I was a windows mobile user and waited for MS to deliver something new, but it took too long and i finally switched to Android. Now the Android world is too being, it is open source, why would i switch a niche OS? If they don't offer some really, really, superb features only available on WinPhone, i will just stick with what i am used to.

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