Microsoft Pix camera app launches on iOS to make your iPhone photos better

Microsoft today released a brand new camera app that's specifically made for iOS devices. Called Microsoft Pix (as previously reported), the application makes use of AI (artificial intelligence) to automatically tweak your photos and videos and make the best out of each and one of them. Specifically, the app adjusts exposure, gets rid of noise, recognizes faces, and tries to keep colors as accurate as possible, all in order to deliver final images that should look good even in challenging lighting conditions. 

The Pix app even includes a feature that's similar to Apple's Live Photos, called Live Image. According to Microsoft, this is actually better than Live Photos, because it eliminates camera instability and exposure inconsistencies.

As for videos shot with Pix, these are created using the same technology found in Microsoft's Hyperlapse app: frames are automatically stabilized, and users can save videos at different playback speeds.

All in all, Microsoft says about the Pix app that it's here to let you enjoy moments, instead of "struggling" to capture them. It certainly seems that the company believes the native iPhone camera app is not that great at capturing photos in the right moment, doesn't it?

You can download Microsoft Pix from the source link found at the end of this article. The app requires iOS 9.0 or newer, being compatible with the iPhone 5s, iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6s, and iPhone 6s Plus. Of course, it will also work on iPad and iPod touch models running iOS 9.0 or later.

Microsoft did not say if it's planning to release Pix for Android or Windows Phone.

sources: Microsoft Pix (iTunes download), Microsoft News



1. libra89

Posts: 2271; Member since: Apr 15, 2016

Interesting. I will be trying this.

2. XDAdam

Posts: 276; Member since: Feb 03, 2016

At first my initial reaction was "Of course its on iOS first, everyone comes to Android later" but then by the end of the article, it does sound like MS is slamming Apple's native camera app. Either way, if MS can actually make a great app for another platform, then good on them for actually making it and releasing it.

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

MSFT slamming anyone for anything mobile software related is a joke. That's coming from a WM fan. Apple's camera software is certainly lacking for photography enthusiasts, but for normal everyday people, it's perfect. Maybe if MSFT focused on improving their own platform instead of slamming others they would be in a better position.

4. XDAdam

Posts: 276; Member since: Feb 03, 2016

LOL very true.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Microsoft is a software company and also need to go to the platform with optimal growth. Only consumer that becomes fan have lose sight of perspective.

7. yoghibawono

Posts: 240; Member since: May 04, 2016

to be honest in my experience using their mobile platform is great. Buttery smooth compared to others, snappier as well. The problem is not their platform but their relation to developers regarding the appgaps. Both Google and iPhone still manage to build a good relationship.

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