Microsoft CEO Nadella wants to build the ultimate mobile device

Microsoft CEO Nadella wants to build the ultimate mobile device
Microsoft has not had much luck in the mobile phone business. Perhaps that is why we seem surprised by the recent comments made by CEO Satya Nadella. While the executive admits that Microsoft has missed the entire mobile boom, he states that Microsoft will continue to stay in the phone market with "unique features," and will build the most ultimate mobile device.

Last year, Microsoft wrote down $7.6 billion, which was the approximate amount of what it spent to buy Nokia Devices and Services in 2014. Now that Microsoft has cleared the decks on its balance sheet, will it build the long rumored Surface Phone? Nadella says that Microsoft won't return to the industry without bringing something different to the table.

Pointing to the enterprise-focused HP Elite x3 Windows 10 Mobile handset,  Microsoft's CEO says that his company already has a role in "structural innovation" in the smartphone world. The focus now is on productivity, management and security. And those certainly sound like buzzwords related to the business world. That meas that those who have talked about a Surface Phone being directed at the enterprise could be right.

The Lumia line apparently failed to connect with consumers. But companies are an easier sell for Microsoft since most are familiar with Windows. So instead of rushing back into an industry where it will have to battle Samsung and Apple for consumers' cash, Nadella is biding his time until Microsoft can come up with something so different that it becomes an easier sell.


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source:  Financial Review via MSPoweruswer

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22 Comments

1. trojan_horse

Posts: 5868; Member since: May 06, 2016

Hey Alan, look at your second paragraph, the link "Microsoft wrote down 7.6 million". The linked article itself says billion, not million as you wrote. Isn't that a typo?

2. cncrim

Posts: 1588; Member since: Aug 15, 2011

I love to see what can they do. Bring it on, since mobile industry get stagnant same old same.

5. bucky

Posts: 3790; Member since: Sep 30, 2009

Agreed. It needs a third player, especially one that has a widely used desktop os backing it.

3. jellmoo

Posts: 2625; Member since: Oct 31, 2011

I think they've struggled with what the needs of that niche group actually are. Their other mobile failings aside, they haven't nailed down the killer feature(s) that Enterprise is lacking with other options.

4. deewinc

Posts: 455; Member since: Feb 21, 2013

I love Microsoft devices but the tiles thing pushed me away. I prefer icons over tiles. If they can change that, probably some of us can make the switch.

7. libra89

Posts: 2297; Member since: Apr 15, 2016

You can actually set it to be just icons and not tiles in Windows 10 Mobile.

8. Wiencon

Posts: 2278; Member since: Aug 06, 2014

You really have to use WP for a while to appreciate the tiles, I would love if there was something like that on other systems

12. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Android has tiles as well. It's called a launcher. There are a number of different ones. Some allow resizing the tile sizes, and some have integration into other apps and services. Remember Android allows developers to change the UI to almost anything you want.

6. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Surface fones are coming :D

9. Diego!

Posts: 876; Member since: Jun 15, 2009

Dear Satya, GFY! I trusted you for years. Now, I'm moving on to the Dark Side. Apple, here I come! :D

21. Settings

Posts: 2943; Member since: Jul 02, 2014

Pls don't come back.

22. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Now is a really bad time to go Apple. With the recent MacBook Pro launch, a lot of Apple fan are tempted to move to Windows.

10. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

And Microsoft will succeed, just watch! They already killed it with the Surface Pro/Book.....best tablets/laptops money can buy! Now they are shooting at all in ones, so mobile phone is the next step. Apple already on the 3rd spot and soon nr 4 in the mobile world! IPhones, Macbooks and iMacs they bring nothing new, they are loosing ground fast.

11. fyahking

Posts: 1146; Member since: Jan 28, 2015

We need google apps.

13. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Better not be anything less than what the SyncPhone was going to offer: https://www.indiegogo.com/projects/syncphone-the-most-productive-smartphone-on-earth-phone#/ Only thing missing is the Smartphone UI for true Continuum and great battery life...

14. Bankz

Posts: 2550; Member since: Apr 08, 2016

Surface phone confirmed

15. mr.rish

Posts: 12; Member since: Nov 15, 2016

Good luck Microsoft

16. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Like to see them succeed because we need another player in this field.

17. sun0066

Posts: 276; Member since: Feb 12, 2011

When ????? Do he think that we are endless , he is saying that since the beginning , years ago , he better rush or people will forget about windows mobile .

18. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Let them forget it, just like they clearly weren't aware of Windows Tablets that were around since 2002. Didn't stop the platform from becoming the top seller ( https://goo.gl/4jc9t3 ) as others continue to decline ( https://goo.gl/Wvxx4W ). Microsoft can take all the time they want, I want a Smartphone that's innovative, compelling and worthy of the Surface brand like all their other Surface devices, not another PC-wannabe with half-assed Continuum like the HP Elite X3...regardless when it arrives, that'll be my gateway to the Windows platform on Smartphones, 'cause every other Smartphone is currently just a companion to my Surface Pro.

19. AlikMalix unregistered

I would love windows to come back and come back big - bigger than Apple or android. There's only one thing that keeps me from wp - APPS! It needs 3rd party support. Unless they get that - or license to download from google play or AppStore - it wouldn't matter what SuperPhone they build. I say that with full sincerity.

20. ProblemSolver15

Posts: 372; Member since: Jun 14, 2010

As a consumer, this is exactly what I want to hear. It's awesome to hear some motivation from these big companies. Now, let us see it.

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