Microsoft CEO Nadella: If no manufacturers want to build Windows Phones, we will build them

Microsoft CEO Nadella: If no manufacturers want to build Windows Phones, we will build them
Microsoft CEO Satya Nadella is telling Windows Phone fans not to worry about where their next Windows Phone handset is coming from. Nadella was interviewed backstage after speaking at the company's Worldwide Partner Conference, and said that if manufacturers refuse to build Windows Mobile phones, Microsoft will build them. Regardless who is actually producing the phones, Microsoft says that it is committed to covering the three sectors it talked about last week. Those three categories include entry level value phones, phones for the enterprise, and highly spec'd top-shelf models for those fans who appreciate such devices.

Nadella also pointed out that the reason to offer universal apps has nothing to do with Windows Phones. Besides pointing out the small 3% share that the platform owns in the smartphone industry, he says that the real reason for having universal apps is because of the desktop. Developers can start the journey on the desktop and continue it anywhere that there is a start menu. Using Airbnb. as an example, the executive said that considering the 3% share in phones owned by Microsoft, it would make better sense for Airbnb to build an app for the desktop and Xbox.


The CEO said that Windows 10 takes care of one major problem that Windows 8 has which is with users discovering the Windows Store. In Windows 10, Nadella says that "the store is right there and done in a tasteful way."

source: ZDNet

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73 Comments

1. Crispin_Gatieza

Posts: 3112; Member since: Jan 23, 2014

You would do a great service to your readers if you just posted a link to Mary Jo Foley's interview with Nadella. The title is about building phones with or without the help of OEMs and the text only deals with apps. Perfect journalistic execution.

5. StreetNerd

Posts: 870; Member since: Dec 08, 2010

its becoz the media is pro-apple...

31. medicci37

Posts: 1361; Member since: Nov 19, 2011

No it's because Microsoft keeps treating the mobile industry like it's the pc industry where they can just put out boring products that aren't as good as competitors & they really can't handle fair competition.

53. engineer-1701d unregistered

maybe now they will have a super high spec wp unit that may make me want to try it.

67. sgodsell

Posts: 7036; Member since: Mar 16, 2013

Microsoft is going to have to build them. There is no benefit for an OEM to make a smart phone for Microsoft's platform. Considering the low market share, and the fact that Microsoft sells 97% of all WP devices. Not to mention the OEM would be competing with Microsoft using Microsoft's own software. Think about it. Its like an OEM now trying to compete with Apple, if Apple asked OEMs to make iOS devices for them. It would be a death wish for that OEM.

68. coldspring22

Posts: 349; Member since: Feb 28, 2015

I think lots of OEM would love to make real iphone clones. Foxconn and bunch of other companies already make/assemble 100% of iphones, without Apple touching anything. Iphone is totally outsourced product, and Chinese manufacturers could make a very good iphone clone with IOS in no time. Plus, given the huge profit margin of iphone for Apple, there would be very big room for undercutting Apple's own iphone. But Apple will not let it happen. They tried allowing third party to make mac clones before and it almost killed Apple. The take away lesson for Apple was never to let third party make competing clone product, although in the end, that necessarily means that iphone/IOS platform will always be dominated by dynamic and wide open Android.platform.

71. meanestgenius

Posts: 21611; Member since: May 28, 2014

One could say similar things about Android OEM's. They have to compete with Google using Google's own OS every time a Nexus is released. Android OEM's are also facing the issue of "no benefit" when building Android devices due to the fact that the majority (if not all) of Android profits go to Samsung.

10. theguy2345

Posts: 1216; Member since: Jun 24, 2014

And they leave out half the stuff he said. Like the fact that they are trying to windows phones more than just phones, and that Intel powered phones are in the pipeline. Yellow journalism at its finest.

24. meanestgenius

Posts: 21611; Member since: May 28, 2014

This is to be expected from a site that is pro Apple/iOS/Google/Android, and so anti-everything else. Definitely looking forward to what Windows 10 Mobile devices bring to the table.

36. EC112987

Posts: 1214; Member since: Nov 10, 2014

Hey I know you're aware of.blackberry phones. I picked up a classic last night from eBay and a decent price and was wondering your opinion on the phone

38. meanestgenius

Posts: 21611; Member since: May 28, 2014

I think the Classic is a great phone. It's a workhorse. It's no powerhouse like the BlackBerry Passport or today's flagship smartphones, but it is an extremely decent mid-ranger. The optimization between the BB10 OS and the hardware is amazing. Battery life is very good. The design is good, and it feels like a premium handset. Camera is ok. If you're using it for its strengths: messaging, calls, productivity (the "tool belt" is awesome, even today), and an all around workhorse, then you can't go wrong. It's a good phone. I have one, and use it a secondary phone with my Passport, which is my primary. Great choice!

42. EC112987

Posts: 1214; Member since: Nov 10, 2014

thanks man, yea i need it more for work than anything else. i personally have a few phones but the iPhone6 which i use for work has poor battery life.

43. meanestgenius

Posts: 21611; Member since: May 28, 2014

Anytime, man. The Classic is definitely the way to go for productivity and good battery life. You're going to enjoy it.

37. vincelongman

Posts: 5653; Member since: Feb 10, 2013

*pro click bait There's plenty of anti Apple/iOS/Google/Android posts here

39. meanestgenius

Posts: 21611; Member since: May 28, 2014

No where near as much as there are anti-BlackBerry and anti-Windows posts. Let's be honest here.

44. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I think this is PA way of conducting business. I don't take them personally or at least strive to. Its pretty bad for one health to be a fan boy especially on the wrong side of the team. I learned mine for being a AMD under dog supporter and have sufferer much headache with it. AMD just have some subtle incompatibility that I don't experience with Intel.

45. meanestgenius

Posts: 21611; Member since: May 28, 2014

Being a fan of something isn't bad, unless you only see negativity in everything else. I don't take this stuff personally, I just call it how I see it. There is no right or wrong side. There's your choice and there's my choice. No one's personal choice is wrong. It's whatever is right for the individual.

51. vincelongman

Posts: 5653; Member since: Feb 10, 2013

That's probably since BlackBerry and WP are currently in somewhat bad situations, so they report more bad things about those But there's still anti Apple/iOS/Google/Android post

55. meanestgenius

Posts: 21611; Member since: May 28, 2014

Never said that there wasn't any. I just pointed out the fact that the majority of their BlackBerry and Windows based articles are negative. There are tons of positive BlackBerry and Windows articles on the internet, and yet, the majority of them never find their way here.

58. vincelongman

Posts: 5653; Member since: Feb 10, 2013

That's what I'm saying as well Of course the major of the BlackBerry and Windows articles are negative Just like how the major of the HTC or Sony or AMD articles are negative as well Basically all the positive BlackBerry, Windows, HTC and Sony article are still posted here Unfortunately they are still significantly outnumbered due to the negative situation those companies are current That's doesn't mean this site is Anti BlackBerry/WP/HTC/Sony/AMD and pro Apple/Google

59. meanestgenius

Posts: 21611; Member since: May 28, 2014

This site is very anti-everything except Android and iOS. For you to say that the majority of positive articles about BlackBerry and Windows gets posted here let's me know that you don't read many pro-BlackBerry or pro-Windows sites. For instance, who here knew about BlackBerry's investment in NantHealth? Or how much work BlackBerry has been doing with QNX? How far the QNX ecosystem actually reaches? Or that Apple, Google and Microsoft are, and have been, clients of QNX? No, the majority of positive articles about BlackBerry DO NOT get posted here. Windows enjoys more of their positive articles getting posted here than BlackBerry, but so much info gets left out, like in this one. Sony and HTC are Android OEM's. Enough said.

60. vincelongman

Posts: 5653; Member since: Feb 10, 2013

AFAIK QNX is what Apple/Google using for Car Play/Android Auto Its been mentioned round, but you are right they haven't mentioned it here That being said, most sites reporting Car Play/Android Auto haven't mentioned QNX since QNX isn't well known/marketed by BlackBerry Its similar to how this/most phone sites doesn't mention much about Linux, eventhough Android uses the Linux Kernel I don't see how NantHealth is relevant to a phone site, until BlackBerry integrates into their phones that is Verizon also invest in NantHealth, no mention here, but that doesn't mean that they are anti Verizon They have posted just as many negative Sony/HTC articles as negative BlackBerry articles You have a BlackBerry profile pic. Enough said.

61. meanestgenius

Posts: 21611; Member since: May 28, 2014

QNX is so much more than what you just said. It's relevant to mobile because mobile phone vendors/OS vendors use it. It's apart of BlackBerry's ecosystem, and therefore deserves as much attention as any other item mentioned in mobile. This is a tech site, but it doesn't report on all relevant tech. QNX is mentioned a great deal on pro-BlackBerry sites, and even sites like ZDNet. It is, and will continue to play, a huge role in the Internet of Things (IoT), especially where connected devices are concerned. You don't see how BlackBerry's investment in NantHealth is relevant to a "phone site"? So BlackBerry building a tablet specifically for hospitals using NantHealth's information isn't relevant? Or them building a platform for hospital applications? Or a browser that maps genomes? Apple's delving into the health industry has been covered here. Google building automated cars has been covered here. Amazon building delivery drones has been covered here. Is all of that relevant to a "phone site"? NO, they haven't posted as many negative articles about Sony/HTC as they have BlackBerry. Care to do a count? Yes. I have a BlackBerry profile pic. Obviously, I'm a BlackBerry fan. Please explain to me how that is relevant to Android OEM's getting more positive press here than BlackBerry and Windows? You're an Android fan. Enough said.

62. vincelongman

Posts: 5653; Member since: Feb 10, 2013

There's too many to count I guess I must be the worst Android fan considering the only Android device I've ever had is the Nexus 5, while I've had 3 Apple devices and 5 Windows devices

65. meanestgenius

Posts: 21611; Member since: May 28, 2014

I guess so, then. Shame on you.

30. medicci37

Posts: 1361; Member since: Nov 19, 2011

Of HTC & Nokia can't make a Windows phone that sells what makes you think you can MS. All your mobile phones are failures Lmao. It's pathetic that this is the best MS has been able to do

54. AnTuTu

Posts: 1596; Member since: Oct 14, 2012

Satya is my inspiration and I believe MS is safe in his hands. Keep up the great work mate.

2. noler

Posts: 326; Member since: Aug 19, 2013

Beautiful! Waiting for L940 and for the Surface phone.

3. smartMartian

Posts: 32; Member since: Feb 17, 2015

and later that day "if no consumer wants to buy windows phone i will buy it" --satya nadella !!

15. Aaqib_B

Posts: 9; Member since: Feb 20, 2015

Hahahah epic sarcasm.

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