Merrill Lynch says HTC One will be released in four markets this month

Merrill Lynch says HTC One will be released in four markets this month
As the world's largest brokerage firm, Merrill Lynch has connections with many companies in different lines of business. So when the company tells its clients that the HTC One will still launch this month in four markets, it usually is based on more than just a guess. Merrill told its clients last week that the Taiwan based manufacturer will roll out its new flagship handset in the U.S., U.K., Taiwan and Germany starting as soon as next week. These are four key markets that HTC has decided to focus on with a limited release of the HTC One.

According to Merrill, it is unknown how many units might actually be available in each market. Merrill Lynch analyst Robert Cheng does believe that HTC has learned its lesson from last year's launch of the HTC One X and that once the model is released with a wider distribution, there should be no more issues with the phone going forward. Last year, the HTC One X was released to great fanfare and almost immediately there were complaints about the short battery life, overheating of the device, a yellow spot on the display, Wi-Fi connectivity problems and more.

Besides the component shortages delaying the launch of the HTC One, Chang also worries that consumers might not go for the 4.3 UltraPixel camera on the back of the phone. The analyst says that the camera on the HTC One has to compete with 8MP to 13MP shooters on rival phones and says that HTC is trying to educate consumers to understand that "better photos do not necessarily require higher pixels." According to HTC's CMO Ben Ho, the company has shifted its focus and the HTC One is being marketed to "techmaniacs" who want new features and designs. To reach them, Ho said HTC will focus on social networks, portal websites, bloggers and other digital media to reach the 1.1 billion techmaniacs in the world.

HTC has a great opportunity to start fresh with the public. For now, the firm's main focus is getting the HTC One out in those four key markets before the Samsung Galaxy S 4 does. If Merrill is interpreting the signals correctly, it sounds like HTC will succeed with that, and then move on to the task of releasing its new top-shelf model throughout the rest of the world.

source: FocusTaiwan via AndroidAuthority

Related phones

One
  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)

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25 Comments

1. amats69

Posts: 1527; Member since: Nov 12, 2012

13 mp camera?its not bad idea.come on HTC! Release that beast!

7. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Dude, it is 4.3 Ultrapixel camera.

8. amats69

Posts: 1527; Member since: Nov 12, 2012

My bad dude...yeah i know..im just confuse with the article...and i read it again and i get it..lol...of course i know the ultrapixel

12. lovenyc8

Posts: 164; Member since: Mar 13, 2013

this is diffrent kind of technlogy Ultrapixel camera. so stop complaining try it out if you didn't like it return it end of story never trust any web reviews or websites they all can be bought with money.

16. amats69

Posts: 1527; Member since: Nov 12, 2012

LOL! relax! whats the problem? who are you reffering of?do i look like im complaining with my post? it is just i misunderstood the content of the article.and i admit it. LOL!..besides i do love the HTC One and im planning to buy one as soon as it will release in my area..so Chillax!

24. jwalker55

Posts: 11; Member since: Jul 23, 2012

There's nothing unique about it. "Ultrapixel" is just a marketing term, much like Apple used for their "Retina" display. It's simply a lower pixel-count sensor, which inherently has better low-light performance due to the pixels being larger and being able to capture more light.

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

This gorgeous smartphone needs to be released globally fast!

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Meh. IMO, missing out on VZW is cutting off 1/4 of the early sales opportunity. Not the best way to launch your flagship phone. Especially when the Sammy juggernaut is going to steamroller you in 3 months time.

4. Galen20K

Posts: 576; Member since: Dec 26, 2008

Excited to Purchase the htc One and not worrying if it'll be runaway success or not, I will still enjoy the phone as much as my GS3 and Nexus4.

5. rejaz unregistered

Plz release soon in scandinavia also.

6. lallolu

Posts: 732; Member since: Sep 18, 2012

HTC won't do well with this 4mp camera they put on this marvellous phone.

10. lovenyc8

Posts: 164; Member since: Mar 13, 2013

are you stupid its not 4mp camera what 4mp camera has this kind of qulaity? this is diffrent kid of technlogy so stop complaining try it out if you didn't like it return it end of story never trust any web reviews or websites they all can be bought with money.

11. lovenyc8

Posts: 164; Member since: Mar 13, 2013

are you stupid its not 4mp camera what 4mp camera has this kind of quality? this is diffrent kind of technlogy Ultrapixel camera. so stop complaining try it out if you didn't like it return it end of story never trust any web reviews or websites they all can be bought with money.

25. jwalker55

Posts: 11; Member since: Jul 23, 2012

Again, not a different kind of camera at all. "Ultrapixel" is just a marketing term, much like Apple used for their "Retina" display. It's simply a lower pixel-count sensor, which inherently has better low-light performance due to the pixels being larger and being able to capture more light.

13. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

4MP is incorrect, the term should still be ultrapixels... it's very good considering that it's 4MP. Imagine they use the same tech with 8MP... Wow...

20. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I thought megapixels was the term used to refer to how many pixels there were, and ultrapixels refers to how large the pixels are? The main marketing for Ultrapixels was that they were larger and let in more light. They were referring to the pixels themselves. So technically, it should be a 4 MP camera that uses Ultrapixels. It has all the pixels of a 4 MP camera, just larger.

21. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

I think they should of called it 4UP or something. Cause just stating 4MP a lot of people would be confused and think that One's camera is inferior to all the camera technology out there on phones so far.

15. ahmed_ali_yossef2010

Posts: 164; Member since: Jul 26, 2012

have you read this part " HTC is trying to educate consumers to understand that " I think HTC will have hard times explaining for people such as you

17. amats69

Posts: 1527; Member since: Nov 12, 2012

I agree! +1 for that

9. Rishin17

Posts: 24; Member since: Dec 21, 2012

We need it desperately in India..and if its within rs.39000 .. It will be a winner.. Personally I would prefer htc one to s4.. Coz s4 is not a revolutionary device..its more evolutionary

14. ncallan

Posts: 43; Member since: Mar 15, 2013

I'm confused by the HTC announcement of delays in my home market (UK). I got my one on the original release date of the 15th and when I went into my local phones 4 u the other day the sales rep told me they're getting a steady supply in. Very low numbers but still getting them in.

18. Taters

Posts: 6474; Member since: Jan 28, 2013

"Last year, the HTC One X was released to great fanfare and almost immediately there were complaints about the short battery life, overheating of the device, a yellow spot on the display, Wi-Fi connectivity problems and more" Don't worry, if there is one thing you can always count on it is HTC's extremely bad quality control. Everytime someone credits HTC with great build quality I always get a laugh. I'll add to the list of HTC One X problems. Phone didn't always recognize being plugged into the electrical outlet, didn't receive all notifications from the notification shade, loose screen, loose camera back cover and much much more. The HTC 8x had dust, dead pixels, and loose volume rockers. The sad part is, I might just go through with all this crap again because I told myself I would keep an open mind and try everything before I decide.

19. amats69

Posts: 1527; Member since: Nov 12, 2012

well knowing you..what do we expect you will say about HTC?LOL

22. wizzardtech

Posts: 59; Member since: Mar 12, 2012

Yes, your doing it right. Have an open mind and buy this baby. I cant wait for this phone too. The galaxy s4 is getting boring now. Htc one all the way. How many more days, grrr...

23. destinee

Posts: 6; Member since: Mar 14, 2013

heard so much bad comments about HTC phone from friends; bad build, bad battery, bad screen, yada yada yada... but, yet, i still decided to put a feet into the pool (instead of jumping both foot in). i bought HTC Butterfly while still keeping iPhone 5. Well, I just love my Butterfly so far, have been using it for 2 months, now can't let it off my hands. no battery problem, no screen problems.... ect ect.. maybe I'm the lucky one. I'll do the same again when the HTC One release. keep the HTC Butterfly and iPhone 5 while getting HTC One. just in case HTC One upset me.

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