Meet the creative minds behind the Samsung Galaxy S5, Gear 2, and Gear Fit
Manager in the Global Product Planning Group (Galaxy S5)
"The fact that I can help develop products that make people's lives better is a huge motivation for me."
Product planning and development occur concurrently and there are constant feedback and adjustment processes between departments. Collaboration and aligning between teams is very important when discussing design and development.
For the development of the Galaxy S5, Daniel focused on what was important to the users. He thought about what the users considered to be most essential, and rather than adding functions, he went through deductions. He kept on asking himself: ‘Is this function really needed by the users?’
As a product planner, it is a difficult process deciding what existing features should be eliminated for upcoming devices. Daniel and his colleagues were tasked with making smart decisions to ensure the Galaxy S5 was equipped with essential and meaningful features. As a result, the Galaxy S5 came with 30% less pre-loaded apps than the previous device.
He considers smartphones an extension of the human mind. He took on product planning because he wanted to see the bigger picture. He thinks that a product should be somewhere in between human and technology. Daniel adds, “If it is only focused on technology, it is not applicable to people. Samsung’s products are used by many around the world and that it has an enormous impact. The fact that I can help develop products that make people’s lives better is a huge motivation for me.”
Manager in the New Business Development Group (Gear Fit)
"Feeling that I contributed to someone is one of the greatest benefits I feel here at Samsung Electronics."
The recently developed Gear Fit introduced new technology from the inside out. Sun Young and his colleagues researched the market on what kind of functions the users needed and learned that people were greatly interested in wearable devices and considered smart functions important. He thinks ‘selection and concentration’ were especially crucial during this project - only keeping the functions needed by the consumers and boldly removing those considered unnecessary. The battery parts that go inside were new; the UX was also new. In all aspects, he had to step into a new realm where no one had any experience and there were many trials and errors along the way. “I feel inspired when I think that my work contributes to the entire project as a whole. I believe Samsung Electronics’ strength lies in its ‘human resources.’ In here, everyone involved in the project puts forth every ounce of their energy,” Sun Young says.
Manager in the New Business Development Group (Gear 2)
"Our focus has always been about reinterpreting everything from the consumers' point of view."
“Our focus has always been about reinterpreting everything from the consumers' point of view, such as how much the consumer would benefit from the product every day, how convenient it would be with the product. It will remain the same in the future as well.” Hans thinks strengthening the standalone functions as well as introducing functions that are easily understood and accepted by customers is most important.
Similar to other product planners, It is an honor and a big motivation for Hans to participate in developing products for the first time that have not previously been thought of or tried by anyone and that are contributing to changing the world. “My heart fills with pride when I get to see people around the world, using the products that were planned by Samsung,” he says.
This story is part of:The creative minds behind Samsung's best products (3 updates)