Meet "Steve Jobs", the Italian clothing company

"Steve Jobs" is now a... legally-owned trademark of an Italian fashion business, which intends to use the iconic name of Apple's late co-founder and CEO as a front for its clothing and fashion products. Established by brothers Vincenzo and Giacomo Barbato in 2012, the Steve Jobs company has recently been awarded the trademark by an Italian court of law after Apple lost the legal battle due to a poor choice of defense. 

Apple chose to base its case not on the Steve Jobs trademark itself, but on the company's logo, which is a stylized J with a bite that resembles the actual Apple logo too much. However, the court of law dismissed Apple's claims as the letter J isn't edible, thus the case was ruled in Vincenzo and Giacomo Barbato's favor.

As Apple had never filed up for a Steve Jobs trademark up until 2012, the Italian duo found itself a business opportunity, because let's be real - who would have thought that a CEO's name has to be trademarked. An oversight on Apple's part indeed, but a moral low-blow for the Barbato brothers nonetheless.

The Barbatos plan to continue coming up with Steve Jobs-themed clothing apparel and similar fashion accessories bearing the same name, like shirts, bags, jeans, and whatnot. However, commercial electronics are also in the sights as the two plan to expand in this niche.



1. Peacetoall unregistered

What a weird name for a clothing company. those brothers must be a die hard isheep.

4. notfair

Posts: 776; Member since: Jan 30, 2017

@phonewatcher... dude chill out... let them publish what they want, it's not your website.

5. lyndon420

Posts: 6918; Member since: Jul 11, 2012

Was reading about this yesterday on gizmodo. They may start making phones. Imagine a Steve Jobs branded Android phone...

6. Peacetoall unregistered

dude that would be savage AF. Apple would be really pissed off

9. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

ha ha ha ha They should use the iphone like launcher too (like how Razor used Nova launcher)

7. Ralph.

Posts: 249; Member since: Dec 20, 2017

LMAO iClothes Next iFood iCola iChurch iGirlfriend

13. yeahokay

Posts: 5; Member since: Dec 28, 2017

the whole "i" ordeal died out a long time ago

10. cncrim

Posts: 1590; Member since: Aug 15, 2011

What legal rip off from Apple, funny thing is they won.

16. Nopers unregistered

They won because Steve Jobs isn’t a registered trademark. It takes a particularly s**tty person to name your clothing company after a dead make explicitly to stir up controversy and free advertising for your brand.


Posts: 2817; Member since: Oct 03, 2012

Hahah they screwed apple hardcore. But wait what is next Tim Cook clothing with a black hole in de middle?

12. lyndon420

Posts: 6918; Member since: Jul 11, 2012

Placement of said hole will be what makes/breaks them.

14. makatijules

Posts: 835; Member since: Dec 11, 2017

Apple will now offer millions to them to change the name. Other than Michael Dell, I don't know any one who would trademark their own name, in the tech industry. In clothing it is obviously common practice. Am surprised Apple didn't make a Steve Jobs clothing line. A Steve Jobs special edition iPhone, or iPad.

15. Peacetoall unregistered


17. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Wonder how much these guys are making?

18. jjface

Posts: 270; Member since: Jun 07, 2017

They should have claimed the J is just what was left after those two ate the rest of the apple.

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