"Steve Jobs" is now a... legally-owned trademark of an Italian fashion business, which intends to use the iconic name of Apple's late co-founder and CEO as a front for its clothing and fashion products. Established by brothers Vincenzo and Giacomo Barbato in 2012, the Steve Jobs company has recently been awarded the trademark by an Italian court of law after Apple lost the legal battle due to a poor choice of defense.
Apple chose to base its case not on the Steve Jobs trademark itself, but on the company's logo, which is a stylized J with a bite that resembles the actual Apple logo too much. However, the court of law dismissed Apple's claims as the letter J isn't edible, thus the case was ruled in Vincenzo and Giacomo Barbato's favor.
As Apple had never filed up for a Steve Jobs trademark up until 2012, the Italian duo found itself a business opportunity, because let's be real - who would have thought that a CEO's name has to be trademarked. An oversight on Apple's part indeed, but a moral low-blow for the Barbato brothers nonetheless.
The Barbatos plan to continue coming up with Steve Jobs-themed clothing apparel and similar fashion accessories bearing the same name, like shirts, bags, jeans, and whatnot. However, commercial electronics are also in the sights as the two plan to expand in this niche.
Posts: 6734; Member since: Jul 11, 2012
Was reading about this yesterday on gizmodo. They may start making phones. Imagine a Steve Jobs branded Android phone...
posted on Dec 29, 2017, 8:41 AM 4
Posts: 1586; Member since: Aug 15, 2011
What legal rip off from Apple, funny thing is they won.
posted on Dec 29, 2017, 10:41 AM 1
Posts: 2815; Member since: Oct 03, 2012
Hahah they screwed apple hardcore. But wait what is next Tim Cook clothing with a black hole in de middle?
posted on Dec 29, 2017, 11:08 AM 0
Posts: 835; Member since: Dec 11, 2017
Apple will now offer millions to them to change the name. Other than Michael Dell, I don't know any one who would trademark their own name, in the tech industry. In clothing it is obviously common practice. Am surprised Apple didn't make a Steve Jobs clothing line. A Steve Jobs special edition iPhone, or iPad.
posted on Dec 29, 2017, 11:52 AM 0
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