The big news for this year's Madden game on iOS is that EA has decided to make the game free-to-play rather than charge the usual $6.99 that Madden has
The trouble is that whatever team you pick will be hurting from the start, because all of your player ratings will be dropped. Normally, the San Francisco 49ers are an overall 82, but if you choose them as your team, they will clock in at a 64. If you want to jump directly into full games, you may end up having to pay to be competitive, but if you follow the course of mini games and Solo tasks, you could get a good way without paying anything. Making things worse is the "energy" meter, which will limit how much you can play in a sitting unless you pay for more. Free-to-play can work well, but when there's an energy meter involved, it is almost always a bad experience.
Overall, Madden 25 is a good game. There are new controls to make the touchscreen experience better. But, it will all come down to how you can handle the free-to-play options. If you don't play much, and are patient, you can get good value, but if you like to play a lot, you are going to end up paying for it.
Download: Madden NFL 25