MTS report shows shocking growth for Samsung

MTS report shows shocking growth for Samsung
MTS is the biggest carrier in many Eastern European countries, but it’s biggest in Russia where the operator home is. And its report for the first three months of 2012 shows some very interesting developments in that part of the world. First, Samsung has shown tremendous growth almost completely cannibalizing the fall of Nokia.

The South Korean phone maker saw its revenue market share surge from 14.8% to 32.3% since Q1 2011. With the launch of the flagship Galaxy S III this will likely grow even further. At the same time, Nokia was the biggest loser, sliding from 47.5% of the revenue market pie to a mere 27%. Sony Ericsson, HTC and other smaller companies also took advantage of that opening and grew slightly.

Interestingly, Apple’s momentum in Russia is slowing down with the revenue market share decreasing from 15.6% to 14.9%.

Why is this so? We can see a couple of reasons - while the US market is one where carriers dictate the rules and subsidized smartphones on 2-year plans are the rule, in Russia pre-paid is the most popular model and there are no handset subsidies. This reveals the huge off-contract price of the iPhone, which is not something that many can afford, so people opt for more affordable handsets and that’s where Samsung’s diversity pays off.

On the other hand, Russia is probably Nokia’s last stronghold, and Symbian is still the most popular platform out there. The brand’s popularity has declined hugely, but it’s still liked.

source: MTS via BGR


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11 Comments

1. nightmare

Posts: 29; Member since: Nov 25, 2011

or maybe the galaxy s3 is just that good wake up iVIctor H !!!

2. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Lol seriously more excuses from Victor. The SGS3 is just as if not more expensive. Some people want bigger and better :)

6. sid07desai

Posts: 290; Member since: May 03, 2012

And Samsung phone prices decline over time as newer models release. Apple iphone prices remain static. That's a huge advantage.

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

apple's prices remain static in the US because of the subsidy model. Even then, they still go on sale from time to time. If you dont want to pay the new price.. wait a few months and buy it used for 20%+ off regular sticker. its that easy. BTW, how can Samsung see "tremendous growth with more expected from the SGS3" while "Apple declines because of full retail cost".. when the base model SGS3 is MORE EXPENCIVE than the iphone. So is the Note. The SGS2 is going to be about the same price as an i4s within a few bux since the SGS3 is out.. but it wasnt always, it was more expensive..

3. matrix_neo

Posts: 334; Member since: Nov 03, 2011

This is not a shocking story!!! Samsung already overtaken nokia as biggest phone maker before. So, likely , they dominate also market share. I think best title is "Samsung dominate Russian market share, nokia and iphone started to plunge." Just saying...

4. wendygarett unregistered

apple share is decline? russians are smart :)

5. ibap

Posts: 867; Member since: Sep 09, 2009

Why do you think it is the S3 that is responsible for this? You're looking at history, not what is happening this minute. And it has to be lower-cost models that are making the difference.

9. abdane

Posts: 507; Member since: Oct 07, 2011

So true ^_^

7. MeoCao unregistered

I think the main difference btw SS and other manufacturers is aggressive push marketing. I have worked with SS sales people and they use every means to drive sales (under table incentives included) and every SS salesperson is constently under huge pressure. I guess that is why GS3 and One X are not much different but the sales are world apart.

8. zhypher_23

Posts: 195; Member since: Jun 04, 2012

Apple is decreasing in market sales, and if the iPhone 5 is not impressive this Q3, they might lose a lot of customers :)

10. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

next.... U.S.

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