Low-end Nokia Lumia models continue to gain strong momentum

Low-end Nokia Lumia models continue to gain strong momentum
The latest monthly stats are out from mobile ad network AdDuplex. For September, Nokia represented 88% of the Windows Phone market globally. The low-end of the Nokia Lumia range continued to do very well with the Nokia Lumia 520 representing over 21% of the platform on a global basis. Looking at just Windows Phone 8 models, the Lumia 520 captured 31.6% of that market in September. In the states though, the Nokia Lumia 520 owned only 3.6% of  the Windows Phone market. But that is because the device's twin brother, the T-Mobile Nokia Lumia 521, had captured 14.2% of the Windows Phone market for itself. The phone recently was spotted on sale at HSN for $80 (including the use of a coupon code) and that is off contract. $80 is a hard price to beat considering the value you are getting for the money.

While Nokia has been kicking butt and taking names on the low end of the Windows Phone market, on the high end it has not done as well. The Nokia Lumia 1020 and its 41MP PureView camera is not even close to being represented on the global and U.S. pie charts. Meanwhile, this month the Nokia Lumia 920 had a 9.3% and 13.3% share of the Windows Phone market globally and in the U.S. respectively.

Some of the other charts showed off interesting stats. While you might think that AT&T would be the top U.S. mobile carrier selling the Windows Phone platform, that honor actually goes to Verizon. The top mobile operator in the nation made 35% of all Windows Phone sales in September vs. 32.3% for AT&T. With 19.2% of the Windows Phone market in the states this month, T-Mobile is third. AT&T has had to cut the price of the Nokia Lumia 1020 from $299.99 on contract to $199.99, signifying the difficulties that Nokia and Windows Phone have had on the top end of the market.

But those problems might soon go away thanks to the GDR3 update. This Microsoft pushed update will allow Windows Phone models to offer larger sized screens with 1080 x 1920 FHD resolution, and carry more powerful processors like the Qualcomm Snapdragon 800 expected to be under the hood of the upcoming Nokia Lumia 1520. Expected to be unveiled in two days, this model is supposed to be the first Windows Phone phablet with a 6 inch glass. Interestingly, 67.7% of  active Windows Phone 8 models active have the GDR1 Portico update in use while 30.6% are running GDR2.

Speaking of Windows Phone 7 (alright, no one really said anything about Windows Phone 7 but we needed a segue), about one third of active Windows Phone models are powered by the greybeard while the remaining two thirds are powered by Windows Phone 8.

The data from AdDuplex includes data up through September 20th. You can check out more information on Windows Phone than you'd ever want to know, including individual country breakdowns, by checking out the slideshow below.

source: WPCentral



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Damn. Lumia 520 is dominating WP8 sales more than I thought.

5. HansGoneInsane unregistered

Are there figures about WP total market share? I'd really like to know whether WP is able to grab marketshare and on whose expense and in which segments.

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

8. akki20892

Posts: 3902; Member since: Feb 04, 2013

That's a little champ power nokia lumia 520

2. ocilfa

Posts: 334; Member since: Aug 03, 2012

The Nokia 520/521 is worth way more than its price. For $80, its an incredible phone. Nice build, good reception, surprisingly good screen, and also very good performance. It really does not have that low-end phone feel.

17. GamePlayer

Posts: 51; Member since: Jun 06, 2013

It's not 80$. It's 170$ in my country(that's more than double of what you said) and Phonearena also said that it is around 170$ in a previous article. It was 80$ from one Best Buy place or something. It's a good offer for 170$ but if it was 80$ everywhere that would have been great.

18. -box-

Posts: 3991; Member since: Jan 04, 2012

Lumia 520 is $99.99 US off-contract, Lumia 521 is $125-149.99 off- contract without any coupons and depending where you get it (online and in-store).

20. GamePlayer

Posts: 51; Member since: Jun 06, 2013

As i said before, i would be great if it was 80$ everywhere. It might be around 99.99$ in US, but in my country(Pakistan) it is 170$.

3. boosook

Posts: 1442; Member since: Nov 19, 2012

Where are all those WP users that used to say android was the leading os only thanks to cheap phones?

6. Commentator

Posts: 3723; Member since: Aug 16, 2011

Those are usually iPhone users. I don't think I've ever seen a WP user say that, because this story is old news, just new data.

4. papss unregistered

Why buy an asha phone when you can get a 520 for 80.00... That's unbelievably cheap

10. Rehankhan

Posts: 323; Member since: Oct 24, 2012

it cost $180 in my county

11. taikucing unregistered

80.00 my @ss. It costs $180 in my country

14. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Just put in some tax, and transport charges. And other charges. Then you'll get $180. That's US price mind you!!

21. GamePlayer

Posts: 51; Member since: Jun 06, 2013

It's 170$ in my country.

9. Beijendorf unregistered

Cancel the Microsoft-deal, Nokia!! We love you, please don't go away to your abusive husband! You have so much to live for now! :(

12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Shut up already... Move forward❕❕❕❕❕❕

15. Beijendorf unregistered

Nice try, Elops! Give back that 25 million dollar bonus you got for destroying Nokia and forcing a hostile takeover! Seriously, even larger media like Forbes thinks the Nokia-Microsoft deal is fishy.

19. Pancholo

Posts: 380; Member since: Feb 27, 2012

You guys seem to know a lot about the unknown future of a deal that hasn't been completed at all. Go on. /popcorn

22. Beijendorf unregistered

It's called observational skill combined with a healthy dose of plotting the trend line. You don't have to be a genius to know Microsoft are pretty useless when it comes to connecting to their customers. They always try to brute-force their way into the market, and this is just another example of this.

13. Danishs

Posts: 147; Member since: May 23, 2013


16. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Thanks to Nokia again for bringing such a wonderful device at this cost which doesn't sound cheap and its really worth way more than its price.

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