LeTV Max specs review: closer look at the 'bezel-less' phone

Chinese company LeTV is much like the Netflix of China, except that it launched its streaming service three years before Netflix did the same in the United States, and it made original content way earlier as well. 

Now, it's a phone maker, and the true star of its three-phone lineup is the LeTV Max.

It's all about the screen, the screen, no bezel

A gigantic, 6.33-inch phone with stellar, flagship-grade hardware, it is what the company calls a 'bezel-less' smartphone.

'Bezel-less', of course, is a slight exaggeration (not unlike 'Retina' screen, and other fancy marketing names), but the LeTV Max does not kid around when it comes to that tiny border on the sides of the screen. It's indeed one of the thinnest bezels on a smartphone so far - we don't have the data to measure all, but LeTV claims it is 'the narrowest' in the world, measuring at just 1.6mm. LeTV also explains that designing such a thin bezel was no trivial task, requiring engineers to do extra work on the edge to have uniform color. Apart from plain looking cool, a super narrow bezel like the one on the LeTV Max makes it easier to perform side swipes. This also allows the phone to have a whopping 80.3% of its front side occupied by the screen, a very practical utilization of space.

The elephant in the room is, of course, the gigantic 6.33-inch screen size. Isn't that just too big? It might not be for everyone, but if you've held the Nexus 6, the LeTV Max is not much different in size. The exact dimensions are 167.1mm of height and 83.5mm of width, which is basically on par with the 83mm width of the Nexus 6, but noticeably more than the 77.8mm width of the iPhone 6 Plus. The LeTV's back features a slight curve a la HTC One series, with the phone reaching a razor-thin 4.8mm at its thinnest point around the sides and 8.95mm at its thickest in the middle.

What's notable about the display is that it offers different color profiles, so that you can choose whether you want natural-looking colors, or if you want unrealistic, but eye-popping, oversaturated tonalities. This is a feature we've seen mostly on AMOLED screens, and it's a welcome addition for color and photo enthusiasts who are often offered one option that is not perfectly well calibrated. LeTV has chosen to stick with the NTSC color gamut, and the display covers 90% of it. Keep in mind that NTSC is a color gamut covering wider spectrum of colors, very similar to Adobe RGB, and also, quite different from the earlier and more universally accepted sRGB. The screen istelf is an LCD panel made by Sharp, with a Quad HD (1440 x 2560-pixel) resolution, resulting in pixel density of 464ppi. Finally, the screen also supports a dynamic adjustment feature, adapting to different lighting conditions and helping with its energy efficiency.

Under the hood: Le high performance, 'Le Hi-Fi'

Under the hood, the LeTV Max runs on the latest Qualcomm Snapdragon 810 octa-core system chip (built on a 20nm node) with four Cortex A57 high-performance cores running at up to 2GHz, and four Cortex A53 cores clocked at up to 1.5GHz. We've seen some serious issues with overheating on this chip, and we're looking forward to see how LeTV has dealt with those.

The LeTV Max is also one of the first phones to ship with 4GB of RAM. It's using the fastest LPDDR4 type of memory as well.

Then, you also have the hilariously named 'Le HI-FI', which stands for some very serious audio processing that delivers high quality output via that 3.5mm headset jack, be it to an external set of speakers or headphones. 

Good audio is a multi-tier process starting at the music files, dependent on the audio processor, tuning system, and at the end the playback equipment. That's where LeTV's ecosystem comes to play, as the company delivers high-quality song files and the actual hardware (in China).

The LeTV-HQ7A chip is the chip that does all the heavy music lifting in the LeTV Max, and it's accompanied by a low-dropout linear LDO regulator that improves power supply stability, and reduces background noise and distortion issues. The phone also supports both 44.1KHz and 48KHz sampling rates via a double-watch crystal system, so that you don't have any artifacts like distortion for files converted between the two sampling rates. We're including the official audio stats right below for the pros to decipher.

First with Sony's ground-breaking IMX230 sensor: super fast focusing

The other first that the LeTV Max scores is with the Sony IMX230 image sensor. A 21-megapixel 1/2.4" sensor with 1.12 micron pixels, what's most notable about it is its 192-point auto-focus system (versus 172-point AF on earlier sensors) with on-board image plane phase detection pixels that makes acquiring focus extremely quick and accurate, and allows tracking focus of moving objects. While preceding sensors drop the effective resolution in HDR capture, the Sony IMX230 also manages to keep all the detail of its 21-megapixel sensor intact for HDR shots.

The Sony Exmor RS IMX230 is also a stacked chip, with a new signal processor, a layer of back-illuminated pixels, and it is this type of construction that allows Sony to keep the vertical size of such large sensors so tiny, while others struggle with bulkier sensors of smaller size and featuring less magepixels.

The new IMX230 is also - quite impressively - capable of capturing live 4K HDR, but we're yet to see whether the LeTV Max will support that particular function. Regular 4K at 30 fps will be supported, as well as 1080p at 60 fps, and 720p at 120 fps.

The optics on top of the IMX230 consist of a 6-element f/2.0 aperture lens, and there is a dual-LED flash for more accurate colors for flash-on shots. The whole camera module also supports optical image stabilization, 

Up front, the LeTV Max packs an 'UltraPixel' camera, with large, 2-micron pixels and an f/2.0 lens on the front as well. The wide-angle lens captures 81-degree field of view, meaning you can now fit your whole party-group in that one selfie.

Looking at the camera interface, however, brings a sense of deja-vu: it's a blatant rip-off of the iPhone's camera UI, and we don't think Apple will take it lightly:

USB Type-C

The LeTV trio of new phones is the first to feature the brand new USB Type-C connector. Long in the works, USB Type-C is fully backward compatible down to USB 2.0, and it's a side-agnostic connector, meaning that you can plug it either way and it will just work due to the symmetrical pin-out setup.
Keep in mind that USB Type-C only refers to the connector type, and not the speed and performance of the actual connection. A USB Type-C could support USB 3.1 speeds, but it could also support USB 2.0. The LeTV Max and the rest of LeTV phones - unfortunately for some - support USB 2.0, so as cool as the new connector is, keep in mind that it does not automatically translate into any increase in transfer speeds.


The LeTV Max might be an exotic phone that will come to the United States in the vague future (at least it will, according to LeTV), but that does not make it any less exciting for what it really is: a high-tech extremely well polished gadget. LeTV confidently calls it a 'superphone', throws punches at Apple for its dictatorial prices and super high profit marging, and promises to bring a change. We don't know about superphones, and we don't know about design (the LeTV Max looks like the iPhone 6 Plus, HTC One M9, and Huawei Mate7 had miraculously conceived a baby), but if LeTV lives up to expectations and prices this way below other phablets, it is one hell of a phone and we, for once, can't wait to see it.



1. mimicryXD

Posts: 175; Member since: Apr 03, 2015

its really a hell of a phone! quite intriguing the price of this.. hmmm...

9. f35hunter

Posts: 241; Member since: Dec 12, 2013

A real monster from Asia

27. Furbal unregistered

please have band 17, i'll buy it launch day. I wanted an ascend mate 7......this tops it in every respect.

46. madhatter050

Posts: 1; Member since: Sep 20, 2014

Yes, please.

31. engineer-1701d unregistered

oh look its the htc m8.9

2. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

looks interesting enough, personally I don't really care about bezels.. i think they can add to aesthetics or branding like sony/htc has done (even though i feel damn near blasphemous saying it lol) but i'm one of those people who REQUIRES a case.... although i'd like to see as many OEMs come to the US as possible.. as much of a fan as i am of HTC, the more the merrier. i'm sick of seeing everyone with either a samsung or apple phone.. admittely htc is less popular but they don't have the billion dollar marketing machine the previously mentioned do. :p my point is.. diversity!!

3. mokhtar

Posts: 405; Member since: Jan 06, 2014

its an edited pictures --'

4. dorianb

Posts: 617; Member since: Oct 24, 2012

If LeTV started out as the Chinese Netflix besides the giant screen wouldn't front facing stereo speakers of been an obvious inclusion as well? I mean, they are an entertainment centric company. I don't care if the phone does look like a ONE. I know I'm being picky, but I don;t care either.

15. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

front facing speakers would mean bezels... big no-no right now i guess...

34. RandomUsername

Posts: 808; Member since: Oct 29, 2013

I think most people use headphones instead of the phone's speakers. I mean, how often does it happen that you need to show a video or a song to multiple people?

36. mobhill

Posts: 5; Member since: Nov 18, 2013

This. Most people don't seem to use front-facing speakers enough to justify the space they take up on a device. They do sound good, but I only use my phone for media when I'm not at home, where I would be on a PC/laptop/tablet for any real media consumption. If I'm out and about I'm going to use earbuds so I don't annoy everyone around me. If I'm in the car, I'm going to use my car speakers over bluetooth. I just can't think of too many situations where I would justify the front-facing speakers, as nice as they are. Personally, I say give me that 80%+ screen-to-body ratio. SO YUMMY.

44. JetMK

Posts: 97; Member since: Jan 31, 2015

I agree with this. I suppose at the end of the day, it's a matter of preference. I loved HTC One for having front-firing speakers, but the more I think about it, the more I realize that I don't always use Boomsound to its full potential. At home, I end up casting whatever's on my phone to the TV, in the car I end up connecting the phone to the car's audio bluetooth connection, if I'm commuting to work/hang out place or whatever, I have my headphones comforting my ears with sound. The only time I ever find myself blasting the phone's speakers is when I'm too lazy to cast whatever I'm watching on the phone to a secondary, larger screen; which isn't often. All of that to say 'Give me that 80%+ screen-to-body ratio. SO YUMMY' - yes, yes, yes.

5. Rhinoface

Posts: 179; Member since: Dec 05, 2014

Beast of a phone, I wish the camera UI wasn't a direct rip off of Apple', as far as I can tell it doesn't provide many manual controls.

7. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

There's a settings icon on the top left corner of the UI, so maybe there's hope?

40. Rhinoface

Posts: 179; Member since: Dec 05, 2014

That'd be great. Really hating my Droid Turbo's lack of options.

6. Mizraab

Posts: 26; Member since: Jul 23, 2013

I don't understand why can't these phone companies come up with their own new designs? I am also talking about HTC, SAMSUNG, LG, IPHONE etc too. M7, M8 and M9 looks exactly the same, Iphone's look the same. Just wondering why cant they just change the design for every new model they release?

8. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Because branding

10. darkskoliro

Posts: 1092; Member since: May 07, 2012

Its like car models, a BMW has always had the same curves since forever.

12. Birds

Posts: 1172; Member since: Nov 21, 2011

Because phones are rectangles. There is only so much you can do with a rectangle before getting repetitious... Like you're asking for something so impractical, it's not even funny. When OEMs redesign phones, they got to think where to put a battery, camera seonsor, screen and other various sensors... and all make sure it's consumer ready within a short time frame. It is why many OEM devices have flaws because of these short window of times. Essentially, most phones are between half baked and 95% baked, not all OEMs are able to get it right all the time. It is something you gotta consider about phones. Redesigning them is never easy which is why I get so upset when people bag on a design they don't like. I say appreciate it for what it is, respect the OEM for trying and keep it rolling.

18. hondaslzman

Posts: 78; Member since: Dec 29, 2014

There is only so much you can do with a rectangle shape device, Apple and sheeps keep bitching about shape copy, in fact no one should have patent for shape at all. period

23. Birds

Posts: 1172; Member since: Nov 21, 2011

Thank you, 've been trying to tell as many people this as I can LOL.

47. drifter77

Posts: 402; Member since: Jun 12, 2015

Birds got logic. +1

13. Simona unregistered

Manu forget to mention nain copy! Which is mate 7 google it n ull see

16. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

what's wrong with a recognizable design language? i think the market is slowly moving from "you have the (insert model name)?" to "you have the (insert brand name)?" i know smartphone lifetimes are massively shorter than things like cars but... cmon. :p

19. hondaslzman

Posts: 78; Member since: Dec 29, 2014

You are an idiot, you want them to make a round phone, olive shape or Banana shape or cock shape? There is only so much you can do with a rectangle device, stop being an stupid idiot, just be a person with common sense

20. hondaslzman

Posts: 78; Member since: Dec 29, 2014

You are an idiot, you want them to make a round phone, olive shape or Banana shape or cock shape? There is only so much you can do with a rectangle shape device and it's normal display for any monitor, stop being an stupid idiot, just be a person with common sense

11. p51d007

Posts: 705; Member since: Nov 24, 2013

When, and how much! Might give me reason to retire my beloved Mate2.

14. jsjammu

Posts: 169; Member since: Nov 13, 2014

Looks like iPhone and HTC M8/9 has a baby and this phone was born

17. hondaslzman

Posts: 78; Member since: Dec 29, 2014

Another Chinese phone? looks stunning!!!!

21. kreemer

Posts: 28; Member since: Apr 26, 2013

Burriful. Absolutely.

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