Latest NPD survey shows the same results as before, U.S. smartphone market is led by Android

Latest NPD survey shows the same results as before, U.S. smartphone market is led by Android
The latest snapshot of the U.S. smartphone market from NPD Group shows that BlackBerry users are jumping ship to the green robot and Apple. Last year, RIM owned 25% of the U.S. smartphone market, good enough for third place behind Android and iOS. And while BlackBerry remains in third place in the new survey which covers January through October 2011, RIM now has only a 10% slice of the pie. Considering that Android's leading marketshare jumpred from 42% to 53% in the same period and iOS users have 29% of the U.S. smartphone market, up from 21% in 2010, the conclusion is that many BlackBerry users in the States have jumped to Android and to a lesser degree, iOS.

It is hard to believe, but only 3 years ago Android had just 2% of the market while RIM had 40%. In 2009, an Android phone could be found in the hands of just 9 out of 100 smartphone using Americans while 44 had a BlackBerry in their palm. In a setback for Microsoft, the latest survey finds more Stateside smartphone users with Windows Mobile (3%) than Windows Phone models (2%). Still, all it took was a well designed phone in the Motorola DROID to get Android's numbers rising sharply and who knows if a similar fate awaits the Windows Phone OS.

source: NPD via Phandroid



1. Dmann

Posts: 165; Member since: Oct 17, 2011

When I saw it I thought iOS had a bigger growth, then realized that percentage in the arrow is over the same OS last year. A little misleading (I´m not saying it was intentional). If a OS went from 1% to 2% they would have put a 100% arrow. But it would be an insignificant growth overall.

2. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Android train keeps on rolling to unprecedented growth.

3. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Yeah,the gravy train. ZING!

25. jacko unregistered

gravy is yummy fire isn't

28. andro.

Posts: 1999; Member since: Sep 16, 2011

Gravy is so much nicer than worm infested rotten appletart

4. jamrockjones

Posts: 345; Member since: Oct 26, 2011


5. ZEUS.the.thunder.god unregistered

go google go

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

so 52% of american smart phones are flash enabled and growing. yup.. thats a dying platform alright. well, % wise, WP7 is the big winner with a 100% gain (1% to 2%) :)

11. c.hack

Posts: 614; Member since: Dec 09, 2009

Not saying much since even Adobe is abandoning mobile Flash. That's like saying 52% of smart phones are virus enabled and have crippled battery life.

13. The_Miz

Posts: 1496; Member since: Apr 06, 2011

52% of Americans have phones that are slow, laggy, unstable, plus everything you just said. But of course, they don't take into account that there's an Android phone coming out all the time and the lower retention rate of Android phones lol.

15. iamcc

Posts: 1319; Member since: Oct 07, 2011

Keep believing that Miz.

17. c.hack

Posts: 614; Member since: Dec 09, 2009

Between 3 people in my family, we've gone through 8 Android phones because they either break or the OS releases are so buggy the phones are unusable. The only phones that haven't been returned is the other 2 family members that have iPhones. Next time - iPhone

20. iamcc

Posts: 1319; Member since: Oct 07, 2011

Ouch... well me my brother my sister my dad and my girlfriend all have Android phones without that issue. Maybe its user error. You should get an iPhone.

22. jacko unregistered

then tell me y apps on my ipod just close down for no reason like 3 4 times a day but yet my android phones it just works i bet u say but its not ios its the app well then force close must be the app not android cant wait to see the comments to this lol

35. Dj21o

Posts: 437; Member since: May 19, 2011

Miz, the iPhone is nothing special. I don't know why you praise it day after day. My GSII is not laggy at all, the screen is much more suitable than the 3.5in magnifying glass of the iPhone, it is much more lighter than the iPhone, thinner and has flash. Please back up your explanation of why you think the iPhone is sooooo much better than an Android.

31. remixfa

Posts: 14605; Member since: Dec 19, 2008

can you show me where they are "abandoning" flash? thanks. They are "stoping further development on new platforms and not going past current release status" but they are still "supporting all current platforms with bugfixes and the like" Which not only supports Android, but Blackberry's upcomming QNX platform which is fully flash capable. Flash is on the RISE for the next few years at minimum as android continues its climb and QNX starts to be sold. Flash enabled sets could easily top 70% of the smartphone marketplace if QNX sells well. stop thinking like a fanboy and use your brain.

27. snowgator

Posts: 3621; Member since: Jan 19, 2011

Dang it remixfa!! You almost paid WP a compliment. Right up to the end there. :D Android is a versatile, fun, and mature OS. Even in the best case scenario, I see no way either my WP or iOS catches the Robot. It is just too much of a juggernaut. Not like Apple is worried - they only make enough cash to buy most of the eastern seaboard. Windows Phones is all about growth In 2012. No excuses. It is a great, enjoyable OS with good OEM support. Make it happen, Microsoft. Get aggressive! RIM...... Nice knowing ya!

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

Dont count RIM out yet. business people are still used to BB and if they can hit QNX out of the park, it will be a last minute grand slam for them. Of course, if they botch it, its game over. So wait until QNX launches to see what happens with them.

7. pgautam

Posts: 2; Member since: Nov 24, 2011

rock on android rock on google!!!!!!!!!!!!!!!!

8. ardent1

Posts: 2000; Member since: Apr 16, 2011

There's this simple pattern. RIM eats Windows Mobile's lunch. Apple eats RIM's and WM's lunch. Android eats RIM's and WM's lunch. Now the question is will WP7 eat android's lunch? Apple has the most die hard, fanatical, loyal customer base so it will be tough to eat Apple's lunch. If I was a betting man, I wouldn't be surprised to see WP7 gain share at he expense of android within a year. So will history repeat itself when a new OS supported by a tech giant joins the fray?

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

These predictions from you are amusing. First you claim that prepaid carriers will take over from postpaid carriers. Then you claim that in short order cheap phone manufacturers will take over from high end phone manufacturers. And now you claim that WP7 will take noticeable marketshare from Android within a year. I mean, come on. Stop pretending to be a guru. You're talking out of your ass.

9. Mozarrt

Posts: 301; Member since: Oct 08, 2011

Well its about 50+ Android Phones against 3 iOS devices and about 5 Windows Phones. No wonder they are leading.

10. Dmann

Posts: 165; Member since: Oct 17, 2011

And about 20+ Android Tablets against iPad. Yet iPad dominates. See where your logic fails?

34. Mozarrt

Posts: 301; Member since: Oct 08, 2011

All the more reason Android isn't that good.

23. jacko unregistered

and if android was only on 3 phones say mmmmmm sgs,sgs II,and the nexus's

30. Dmann

Posts: 165; Member since: Oct 17, 2011

Then the situation would be 100% hypothetical. I can't say what would happen.

26. RageQuit

Posts: 44; Member since: Sep 05, 2011

but WP7 showed the most growth!!! a full 100% lol

12. c.hack

Posts: 614; Member since: Dec 09, 2009

At this rate at least RIM will be gone next year. The only people I see using RIM are forced to in our corporate office and hate it. Maybe is our dual CEOs?? lol

14. droiddomination

Posts: 203; Member since: Dec 01, 2011

it just makes sense really. if you take two people with common sense, and show the all the major os for mobile devices, they are going to go with android as soon as they realize how much you can do, and also how much control you have over a device that YOU paid for! not controll by the OS of the company! LONG LIVE THAT BEAUTIFUL GREEN MAN!!!

18. c.hack

Posts: 614; Member since: Dec 09, 2009

Are you talking about the virus writers that love Android because there is so much they can do and they have so many viruses in the Market on Android phones, or the poor suckers whose "open" phone reboots every day and is infested with malware?

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