Latest HTC 10 ad focuses on the 'Ultraselfie' camera, the sound quality, and the display

Although our readers seem to be head over heels in love with the upcoming HTC 10, the company still needs to raise as much awareness as it can surrounding its new flagship. As such, it doesn't surprise us to report that, earlier today, iconic smartphone maker HTC has launched an ad promoting its latest flagship, the HTC 10.

As you can see for yourself in the video below, the new HTC 10 ad focuses on three core aspects of the phone: the display, the cameras, and the sound quality:

After showing off the double chamfered unibody design of the phone, the ad turns to highlight the camera-centric features, such as the fact that the HTC 10 is the first smartphone to feature optical image stabilization on both the primary and the secondary cameras. The 'UltraSelfie' camera that the ad mentions is essentially a 5MP sensor with an aperture of f/1.8 and a pixel size of 1.34┬Ám.

After highlighting the secondary 'selfie' camera, the ad mentions the 5.2-inch 2K display (1440 by 2560 pixels), the HTC Freestyle homescreen layout, and the 3000 mAh battery, which is said to last about two days on a charge.

Last but not least, this new HTC 10 ad focuses on the Boomsound system, which on the HTC 10 consists out of two non-stereo speakers. One of these speakers renders the mid and high frequencies and doubles as the earpiece while a subwoofer located at the bottom of the phone takes care of the bass.

We have yet to test-drive the HTC 10 for ourselves, but judging on the specsheet, the HTC 10 is looking like a very promising smartphone.

What do you guys think of this recent HTC 10 ad?

source: HTC

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



2. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

I will rather buy a Htc nexus phone this year

3. sintruder

Posts: 162; Member since: Aug 30, 2012

4. Gadgetex

Posts: 200; Member since: Nov 10, 2013

Pretty much trying to catch up to other smartphones on the market already. Nothing new here now.

5. Reza.N

Posts: 77; Member since: Sep 06, 2015

Guys this phone is's simple :"If you don't like it just don't buy it". But plz don't tell bulls**t

29. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

I want to buy it, so I will beat the scrap out of it. Htc plz fix the camera issues first before making any ad or before declaring "world's first, world class camera. Bla bla". More and more reviews I am reading, more it is getting clear that there are some serious issues in the camera software. Which need to be fixed... I can't understand why there is no touch to exposure in the camera. Even a cheap phone can adjust the exposure by touching the different area of screen... Htc seriously need to bring the camera performance equal to Nexus 6p... Best of luck HTC. I am looking forward to hear good news about software updates....

6. limporgyuk

Posts: 376; Member since: Nov 06, 2013

Much better than the Robert Downy Jnr and Gary Oldman nonsense

7. newbey123

Posts: 704; Member since: Mar 19, 2012

HTC finally got it right! Best android right now.

8. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

Better than S7 in terms of camera and batterylife? HELL NO

13. joeytaylor

Posts: 957; Member since: Feb 28, 2015

And sammy has better display

22. Gatorsrule52

Posts: 103; Member since: Mar 18, 2013

I actually wouldn't doubt it's better

26. Dr.SamX

Posts: 245; Member since: Jan 19, 2015

WAY better in software though!

9. Atrixboyyy

Posts: 623; Member since: Nov 03, 2011

Wonder how it feels to announce a loser

11. Reza.N

Posts: 77; Member since: Sep 06, 2015


12. damndaniel

Posts: 6; Member since: Apr 20, 2016

Lettuce wait for the review before the bashing.

15. guitarjohn3

Posts: 2; Member since: Jul 18, 2013

I romaine hopeful that this phone won't leaf us disappointed.

19. Jimrod

Posts: 1605; Member since: Sep 22, 2014

It would certainly be a turnip for the books if HTC beat the Samsung.

14. Hyperreal

Posts: 363; Member since: Oct 08, 2013

So may samsung fans here. If you dont like it, go away. So childish. Get a life you trolls.

17. legiloca

Posts: 1676; Member since: Nov 11, 2014

Fingers crossed HTC will not fail this year

20. nebula

Posts: 1009; Member since: Feb 20, 2015

It is amazing phone. Some features simply stand out like quality sound reproduction, not the loudest but clearest in the market. Apparently natural colour reproduction in photos. Super stable software. Sturdy build quality. Minimal bloatware pre installed. That is more than enough to get this phone. I was tossing between S7 and HTC 10 but it seems Taiwanese OEM get my money. Without a doubt both flagships are phones to beat this year.

23. zunaidahmed

Posts: 1186; Member since: Dec 24, 2011

The bottom bezel seems unbalanced, the button is not in the middle which makes the phone look very weird. HTC should have went with the Sony style fingerprint scanner:

31. Remmy

Posts: 189; Member since: Jul 31, 2012

Same observation, the first thing I look into a phone's exterior design are the bezels, if they are of the same length, or if the screen is in the middle of the front panel. Plus the home button makes it look like an older generation Galaxy.

25. Dr.SamX

Posts: 245; Member since: Jan 19, 2015

Softwarewise I LOVE it and that's why I will buy it. I had a Huawei for a year and Samsung phones before that and let me tell you: Touchwiz is horrible and EMUI is even worse!

27. XperiaX

Posts: 66; Member since: Feb 20, 2014

2K display is 1440 x 2560?? i thought 2K is 1080 x 1920 that's why 4K is 2160 x 3840...

30. plasm24

Posts: 8; Member since: Dec 13, 2015

HTC 10 is great and but They forgot something important to today trend a ROSE GOLD colour option! XD LOL

33. keithtae

Posts: 564; Member since: Mar 25, 2015

Its an entry level samsung right here. Nothing special.

34. WeeWilly

Posts: 1; Member since: Apr 25, 2016

The ad has been marked private. If HTC found something wrong with the ad you would think they would have removed it rather than make it private.

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