New ad promotes larger screened Apple iPhone XS, iPhone XS Max to owners of smaller models
by Alan Friedman / Sep 28, 2018, 11:25 PM
Apple must believe that iPhone X users aren't planning to pick up one of the new 2018 iPhone models. As a result, it continues to promote the iPhone XS, iPhone XS Max and upcoming iPhone XR as its "big screens." But that doesn't work if you're upgrading from a 5.8-inch iPhone X to a 5.8-inch iPhone XS. So when Apple runs a commercial like the latest one, found at the top of this article, it really feels as though it is talking to those with a smaller screened Apple iPhone 7, iPhone 6s and iPhone 6. Not only are the screens on all three of these models just 4.7-inches, their owners are due (in some cases overdue) for an update.
Apple iPhone XS or iPhone XS Max looks bigger. Cats, dogs, and shadows are sized out of proportion. Even Mario gets into the act. All of this symbolizes the larger panels on the 2018 iPhones compared to those aforementioned older models. Also bigger are iPhone users' video chats thanks to Group FaceTime. The updated feature now allows up to 32 people to have a video conversation at once. The ad's tag line says it all, "Everything you love just got bigger."In this ad, everything seen through the viewfinder of the
You should expect to see this ad plastered all over your television during the NCAA and NFL Football games this weekend. Most analysts expect the lower priced Apple iPhone XR to grab the majority of iPhone sales once the LCD screened handset is launched on October 26th. Don't be surprised to see Apple really push that model starting on October 19th, when pre-orders start getting accepted.
Check out "Growth Spurt" by clicking on the video at the top of this article.
- Display 5.8" 1125 x 2436 pixels
- Camera 12 MP / 7 MP front
- Processor Apple A12 Bionic, Hexa-core, 2490 MHz
- Storage 512 GB
- Battery 2659 mAh(20h talk time)
Posts: 1781; Member since: Oct 20, 2010
That was a fun ad with a catchy tune.
posted on Sep 28, 2018, 11:35 PM 0
Posts: 918; Member since: Aug 03, 2018
It is a catchy tune. However it's a bigger iPhone screen that can't take advantage of it's screen real estate. So it's only in essence just a larger screen. It still has no phablet capabilities what so ever. It's 6.5" screen is almost the size of a 7 inche tablet that can do real multitasking and split screen multitasking. Something no iPhones can do to this date. Even inexpensive Android smartphones ($150) can play a video while simultaneously create an email or text message. Be on Facebook or Instagram while browsing the web simultaneously, and perform a lot more. Yet Apples $1500 USD ($2000 CAD) XS Max with 512 gb of storage cannot do that. The other thing that is kind of funny is how Apple likes to brag how fast their AX SoCs are compared to the competition. This new A12 is suppose to be the fastest mobile SoC right now. Yet Apples iOS on iPhones still cannot run two tasks simultaneously at once. Give me a break. Before you jump all over me for saying this. Last year Apple zealots gave excuses saying the screen size is too small for split screen multitasking. Yet now what is the excuse this time around? Look you people should be at Apple saying the same thing, because there is no excuse for this not to happen. You can even buy a $35 Raspberry Pi and it offers real multitasking and Windowed tasks as well. I guess the main reason for Apple not to offer those capabilities on larger iPhones, is to keep people buying their iPads.
posted on Sep 29, 2018, 12:31 PM 1
Posts: 308; Member since: Jun 16, 2014
wow they know how to make ad and sure people do tend to lost in it....
posted on Sep 29, 2018, 12:03 AM 1
Posts: 646; Member since: Aug 11, 2017
Of course. Apple is the best in marketing. Unlike Samsung “ingenious” ads. That’s why they spread hate on both apple and samsung fans. A great product deserves a great ads not a jealous type one.
posted on Sep 29, 2018, 3:24 AM 7
Posts: 2810; Member since: Oct 03, 2012
But a larger screen was BS right, that is what the fruit company was saying for years!
posted on Sep 29, 2018, 1:09 AM 11
Posts: 646; Member since: Aug 11, 2017
But a keyboard on phones before Apple was the best right! Stop being butthurt and enjoy your phone as I love my Xs Max. Apple fans are so excited every year with new features of iphones because most doesn’t know what other phone is offering...lock in ecosystem. Better go to appel and get your free S9.
posted on Sep 29, 2018, 3:29 AM 0
Posts: 447; Member since: Jan 06, 2017
He seems to have hurt you more than anything. But he is right what did Steve Jobs say again? No one wants big phones? Thank god for other OEM's who took that chance. "Apple fans are so excited every year with new features of iphones" If you think that you should join android and have your whole head blown apart :D And im not talking about a file manager that doesnt let you touch the files on the actual device and not on icloud. Im not referring to the Apple wireless charging that they couldn't make work in time for the phone's release.. Also not the issues with the antenna's with the new releases. " Better go to appel and get your free S9" Chances are his free S9 can probably do what your XS Max does for alot cheaper and it can probably do even more things not exactly a negative.
posted on Sep 29, 2018, 5:23 AM 4
Posts: 56; Member since: Sep 19, 2018
iPhone 7 user here (got 128GB Product Red model for $399 Black Friday 2017). This advert is clearly for customers like me but instead of getting an X model I’m gonna use their $29 battery replacement deal which expires soon and keep this phone for another 2/3 years. The new X models are like 3 times what I paid I’d rather get a new Laptop for that price thanks Apple but no thanks.
posted on Sep 29, 2018, 4:50 AM 6
Posts: 2547; Member since: Oct 09, 2017
You should definately get XS or XR atleast
posted on Sep 29, 2018, 7:07 AM 0
Posts: 2263; Member since: Apr 26, 2012
Call me outdated but I still prefer smaller screened phones a lot more. While it's nice to have a 6 inch display to play games and watch content, it is extremely difficult to keep it in your pocket, harder to hold with one hand
posted on Sep 29, 2018, 7:52 AM 1
Posts: 42; Member since: Jul 12, 2014
Everything you love just got more expensive is what the AD should say. It's funny how Apple only highlights the fact the screens are finally the same size as other Android devices, but that's all. Nothing about the features or improvements, just ADs showcasing the device's looks. Just goes to show you that the average Apple user is that vain.
posted on Sep 29, 2018, 8:46 AM 4
Posts: 1868; Member since: Dec 27, 2016
Now that was a fun, classy commercial. Samsung should take note (no pun intended) and stop with their idiotic attack ads that clearly aren’t working.
posted on Sep 29, 2018, 12:04 PM 0
Posts: 695; Member since: Jan 15, 2016
Trying to think if Apple ever did a attack add. Can’t think of any. Samsung goes directly at Apple with the notch.
posted on Sep 29, 2018, 5:39 PM 0
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