LG

LG executive knocks Apple and HTC while revealing a new line of metal phones

LG executive knocks Apple and HTC while revealing a new line of metal phones
In an interview with a Russian blog, LG's Chul Bae Lee casually tossed out some interesting observations about the competition, while revealing that the Korean manufacturer has something planned for those who want their smartphone encased in metal. Lee, who is the vice-president and head in the direction of mobile communications in the design center of LG (imagine fitting that on a business card), was asked why LG has not used a metal casing for its phones. He asks, if metal is such a great design, why isn't HTC number one in the market?

Another point he makes is that metal makes getting good signal reception on a phone more difficult. Talking about the Apple iPhone, he says that everyone knows that Apple has bad signal reception. He adds that because Android uses more energy than iOS, LG would not consider even a thin model with a large screen like Huawei produces, saying that it would doom users to constant recharging.

Lee did admit that LG is considering a separate line of metal encased phones. He stated that it would not be something released right now, but when LG feels the time is right. He did give some information about this potential new line, off the record. The executive also said that he sees smartphones returning to a more minimalistic look, including the UI. He pointed to the LG PRADA, one of the first touchscreen models released, as the direction in which new handsets are headed.

The LG executive also revealed that pre-release surveys on the rear placement of the power and volume keys, which debuted on the LG G2, showed 50% were in favor of it, which he called a good result for a new feature. So far, he says that LG customers have apparently approved of the unique placement, saying that reviews have been good.

Thanks, Anonymous Tipster!

source: Hi-Tech@Mail.ru (translated)

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53 Comments

1. jexxx

Posts: 48; Member since: Feb 23, 2014

Waiting for Sammy to release the premium metallic f series phone so they can copy.

3. LGisgood

Posts: 833; Member since: Jun 23, 2012

WHAT? SAMSUNG WILL COPY APPLE AGAIN FOR METAL PHONE?

25. Lmao2013

Posts: 44; Member since: Dec 05, 2013

And apple and Samsung will copy motorola.. My og razr was metal.. You guys really need to get over this copying crap

50. kabhijeet.16

Posts: 884; Member since: Dec 05, 2012

You mean Metal is patent of Apple coz Apple discovered metal. Before that we used Wood. But when Apple dicovered Metal, everyone was amazed with this "never-before-seen" wierd shining material. So if anyone uses metal, its a copy.. Get your brains checked. Also read comment # 25.

4. LGisgood

Posts: 833; Member since: Jun 23, 2012

SAMSUNG IS THE KING OF COPYCAT! LG MOBILE IS ALWAYS WINNER IN DESIGN AWARDS ,WHILE SAMSUNG DID NOT WIN DESIGN AWARDS! IF LG WILL MAKE A METALLIC PHONE DOESN'T MEAN THEY COPY SAMSUNG! SAMSUNG IS NOT THE FIRST MANUFACTURER TO MADE A METAL PHONE!

8. SleepingOz unregistered

LMAO! It's Friday, take a pill, bro!

9. Astoni

Posts: 649; Member since: Sep 28, 2013

LG is sh*t ;) Da SH*T!

10. LGisgood

Posts: 833; Member since: Jun 23, 2012

BECAUSE YOU ARE SH!T ! LOL

17. Astoni

Posts: 649; Member since: Sep 28, 2013

Really?, I said it was DA Sh!t. do you even know what that means?!. F*cking a$$hole...

14. DnB925Art

Posts: 1167; Member since: May 23, 2013

Maybe not, but they were making metal phones BEFORE Apple even made smart phones. Case in point back in 2007:http://www.techgadgets.in/mobile-phones/2007/14/samsung-metal-series-mobile-phones-revealed-in-india/ Just for clarification it is a mobile phone as you mentioned (yeah it's not a smartphone but it is a mobile phone nonetheless).

19. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Ok. Apple didn't invent metal phone and if somebody else does metal phone, it's not copying. Deal?

20. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

OK, so if it's not invented by Apple, no ones copying, if it is invented by Apple, then it's copying? Guess I can't fault the flawless logic there.

32. taz89

Posts: 2014; Member since: May 03, 2011

That's the logic of ipeople

51. Doakie

Posts: 2478; Member since: May 06, 2009

What I like is that he brought up the Prada. The Prada predated the iPhone 4 and Apple totally copied the basic design. LG has a history of design that predates Apples.

52. iTechies

Posts: 88; Member since: Dec 28, 2013

YEAHH THATS RIGHT! BECAUSE LG ITSELF IS A STRAIGHT COPY OF SAMSUNG!! THEY MADE METAL PHONES FOR SELF DEFENSE SO THAT YOU CAN KNOCK OFF THOSE ASSH*LES. HAHA

38. InspectorGadget80 unregistered

Why bother saying SAMMY copies? everyone copies everyone jeezes. Rumors say they were coming out with a metal type phone, and besides LG can't surpass SAMSUNG in sales so why bother fight with SAMSUNG

2. LGisgood

Posts: 833; Member since: Jun 23, 2012

LIfe's Good! I LOVE LG!

5. SleepingOz unregistered

I don't get the hype about metal phones. They do feel "premium" in hands but they have more disadvantages than other materials when it comes to smartphones. OEMs should follow Motorola's path and develop composite materials like kevlar and carbon fiber instead. These are real premium materials.

12. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Metal is nice but my main issue with plastic is most OEMs don't understand that the majority of people don't want a bunch of fingerprints all over their device and make phones with glossy plastic. COUGH COUGH LG AND SAMSUNG COUGH COUGH.

15. DnB925Art

Posts: 1167; Member since: May 23, 2013

Since the Note 3, Samsung is no longer using the glossy plastic back.

21. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I agree, I just wish they had used something other than what they did on the S5. A soft touch matte back with out the dimples would've been much better received IMHO. It looked like crap on the 2012 Nexus 7 as well. The only thing that'd be worse is if they used a diamond tuck pattern.

40. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

I don't think it looks as bad as some but I also don't think it looks any better than the Faux leather. Samsung is complicating things too much, plain matte back, that's all it needs!

23. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Phones are one of the most highest collectors of germs. If your phone is covered in fingerprints, it's overdue for a cleaning.

33. hurrycanger

Posts: 1759; Member since: Dec 01, 2013

Must +1 to you on this because my Galaxy mega gets fingerprints like hell xD I am not too against glossy plastic either though. My new Galaxy Light shows very little to no fingerprints. I can somehow say it's glossy, though it's not the same back as on the Mega.

22. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Totally agree on carbon fiber! It's light and much stronger than plastic and doesn't have the caveats of metal.

27. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

but thicker as a result sometimes, because it is a fabric that is pressed then the epoxy. While 'lighter' is relative when your dealing with this type of product.

28. heyhi

Posts: 137; Member since: Feb 19, 2013

agreed and also, if you dont wanna use a case, more resistant to scratches and no dents.

43. networkdood

Posts: 6330; Member since: Mar 31, 2010

Apple created that illusion with their so called premium phones...very laughable that anyone calls an iphone a premium smartphone

6. Kishin

Posts: 706; Member since: May 30, 2013

True it's not all about the metal Samsung does not use it but they control android market and I think a phone with a good UI and design, useful features has very high chances of success.

7. GMS85

Posts: 216; Member since: Sep 26, 2012

Boooooom!!!

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