LG aims for 10 million LG G4 globally, confident it can take on the Samsung Galaxy S6 and Xiaomi

LG aims for 10 million LG G4 globally, confident it can take on the Samsung Galaxy S6 and Xiaomi
As rival Samsung is amidst a media power trip following the Galaxy S6 & S6 edge's impressive announcement, LG isn't letting itself slip out of public consciousness. The company is actively hyping its own major announcement - the LG G4 - which is scheduled for April or May this year. So far, LG has told us that the smartphone will be very different from its predecessor, offering re-imagined design and user experience in addition to cutting-edge hardware. Following the LG G3's moderate success, the ambitious company is doubling its efforts and working with higher expectations in mind. 

According to Korea Times, LG is planning a "heavy promotional campaign" in Europe, Korea, and the United States with the aim of selling at least 10 million LG G4 units globally. According to the report, "specifications of the G4 and changes we've made had been briefed to top outlet channels and European carriers during the Mobile World Congress (MWC) fair" to an enthusiastic response. This is a moderately higher sales target than what the LG G3 managed to achieve in terms of sales - which is between 6 and 7 million units since its May 2014 launch. 

In addition to trying its best this year, LG plans to "actively respond" to growing Chinese rivals, such as the directly mentioned Xiaomi, in order to "maintain a stable lead as the world's third-biggest smartphone producer."

Related phones

  • Display 5.5" 1440 x 2560 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(21h 3G talk time)




Posts: 13; Member since: Feb 07, 2015

Bravo come on LG........

2. TyrionLannister unregistered

G2 was awesome. I hope they continue on the excellent device the G2 was and forget the horrible G3 and flex 2.

5. vuyonc

Posts: 1091; Member since: Feb 24, 2014

Yep the G4 has to be an absolute beast in all aspects to compete with 2015. They totally dropped the flagship ball last year. No one cared about the G Pro 2, the G3's display ruined the user experience and G Flex 2 damaged Qualcomm's reputation.

19. datguyglad

Posts: 98; Member since: Aug 29, 2014

Agreed. G2 was a awesome device, I upgraded to the G3 thinking that it should be even better. Design wise the G3 is an upgrade, but everything else took a step back.

3. lee480 unregistered

Most money LG makes are from entry level phones not flagships.

4. Kruze

Posts: 1285; Member since: Dec 30, 2014

The way they release their mobile devices are horrible, they will always forget to release it on some countries. With that attitude, you will never gonna beat Samsung. Never!

6. arch_angel

Posts: 1651; Member since: Feb 20, 2015

lol take on s6 while only aiming for 10 million, keep dreaming lg.

7. Ceffmhico

Posts: 33; Member since: Jul 17, 2014

LG FTW! Release the G4 beast!

8. drunkenjay

Posts: 1696; Member since: Feb 11, 2013

If the lg g4 is better than the s6 the i will sell the s6 for the g4. for now the s6 is my top pick. i did like the back buttons and the knock on feature (better than other double tap to wake)

9. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Come on LG! You can tackle Xaomi

10. bodzio1809

Posts: 407; Member since: Aug 28, 2013

I am dissapointed with M9 and S6. I hope that G4 or Z4 won't dissapoint me too. All what LG need to change is screen, battery life and performance improvment. All I want is oled screen(can be from flex 2). Also metal build, waterproof, front stereo speakers and fingerprint scanner(but on the front under screen) would be nice.

11. haruken

Posts: 306; Member since: Nov 06, 2013

The very first Galaxy, Samsung's least successful, alone sold over 10 million copies WW. They'll NEVER beat the S6 in our alternate universe...

21. techloverNYC

Posts: 601; Member since: Nov 20, 2012

LG set their standards low, because they know they are nobodies in the phone market. Apple and Samsung combine 1 year phone sale is probably 10+ year sales in LG terms.

12. SuperNova

Posts: 649; Member since: Jan 15, 2015

Come on LG, you can do it. Xiaomi is crap, let's kick this Chinese copycat out of the competition.


Posts: 182; Member since: Jun 15, 2014

Looking at LG's pattern, and their CEO's admiration for the S6, I'm guessing that the new LG G4 is going that route. Look for possibly UFS 2.0 on the G4 which means possibly goodbye Micro SD slot, and perhaps their homegrown SOC.

22. j2001m

Posts: 3061; Member since: Apr 28, 2014

If they use ufs then the sd card is 100% gone, but all phones will soon remove it when they move to ufs

17. steelew

Posts: 221; Member since: Jun 04, 2012

Show me the new phone so I can give you my money!

18. Phonecall01 unregistered

Battle 2015 is heating up... Bring it LG !!!

20. Rager722 unregistered

I'm going to LG this year, been with HTC for 2 years time to try LG

23. jessyi

Posts: 327; Member since: Jan 08, 2015

Im sure they will,if they heat up their marketing campaign

24. foreverjin08

Posts: 73; Member since: Sep 10, 2013

I am a user of LG G2, which offers me the best user experience ever. But G3 is a little disappointing. It doesn't leave me any special impression to me. With respect to G4, if LG doesn't solve their problem of extremely blurry video talk, no LG phone anymore, please.

25. alexthe10

Posts: 21; Member since: May 13, 2014

I never own a G2 but did have an S3 and a Z10. Stoped using Samsung since I started noticing lag and stopped with BlackBerry since I never saw hope with a nice predecessor to their Z series and went the G3 was year and O my best phone I have ever had. But this year with the S6. And S6 edge Sammy caught my attention now it's. All up to LG to win me back with the G4 but I'm ready for a new phone not because I don't like the G3 anymore but I always like to have the best and since its as easy as to report my phone lost and pay only 40% of the s6a value I'm going to do that asap but if the s6 comes to my carrier before G4 is announced I don't think I'll be able to wait for the G4 since my carrier always take around 3 months to have the new phones up

26. haider.wahid

Posts: 4; Member since: Jan 30, 2015

There is allways third party fan. Don't love samsung shapes or even love apple ios. If lg make hulk this year .all third party users will walk with it

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