On Saturday, we passed along to you some photographs of what was alleged to be a prototype of the LG Optimus G. This is the device that LG is counting on to compete with top shelf models like the Samsung Galaxy S III. While LG didn't mention the device by name, it has confirmed that its new flagship model will have the new quad-core Qualcomm Snapdragon S4 Pro APQ8064 processor that marries the speed of a quad-core processor with LTE connectivity.
"Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners. Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind -– to give customers the best user experience that we were collectively capable of."-Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company
LG has also added some of its own home-cooking to the phone, including a battery that uses new technology from LG Chem to offer a lifetime of 800 charges instead of the usual 500, without any changes in size or weight from traditional smartphone cells. But wait, there's more. LG Display, which produces, hold on, it will comes to us...ah, displays, has a new True HD IPS+ screen. The Korean tech giant says that this display is clearer than AMOLED screens and uses less power. The True HD IPS+ panel has a pixel density of 320ppi and resolution of 768 x 1280. There is no Pentile display here as the display uses the Stripe RGB matrix. The screen presents 470 nits of brightness while using 70% less power when it displays a white background and doesn't have the screen burn-in problem that occassionally happens with an AMOLED display.
LG Innotek together with LG Display has developed the G2 Touch Hybrid Display. This is the result of increasing R&D spending on touchscreen technology, and gets rid of the gap between the glass and LCD panel seen in today's touchscreen devices. The result is a 30% thinner touchscreen with an image that appears to touch your finger without a glass barrier.
With all of this vertical integration in the new LG flagship smartphone, it seems that LG has developed a model that not only will compete with other flagship units, but could surpass them in many ways.
LG LOOKS TO VERTICAL INTEGRATION TO DEVELOP
ITS NEXT GENERATION SMARTPHONE
LG Electronics, LG Chem, LG Display, LG Innotek
Collaborate on Most Technologically Advanced Device to Date
SEOUL, Aug. 26 – The next major smartphone from LG Electronics (LG) will be a as significant for the way it was developed as for its performance and specifications. That’s because LG Electronics and its vertically-integrated sister companies LG Chem, LG Display and LG Innotek developed the device together from the start to include each company’s best technology and innovation to set a new standard in the smartphone market.
As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragon™ S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process.
LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilizing LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile device.
Industry leader LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280x768 pixels) and Stripe RGB IPS Panel. The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.
Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch Hybrid Display after investing significantly to raise its R&D capabilities in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was reduced by 30 percent and displays images that seem to “touch” the fingertip without the glass creating a barrier in between.
“Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind – to give customers the best user experience that we were collectively capable of.”
Well LG has done a heck of a job with hardware but samsung and HTC have great software(touchwiz n sense) in the their phones so still due to this still LG will have tough time, until and unless they do wonder with their software.
sounds great. Glad to see LG finally trying to step in the ring with samsung on a tech level. They are the only other android manufacturer that ever actually could.
The only thing that worries me is those thinner glass screens. Samsung went the same way with the SGS3, and even with gorrilla glass2 on it, it still shatters easier than the sgs2/sgs1.
If they can make it thinner without making it weaker, I'm all for it. Otherwise, leave it thicker please. lol.
If they come out and say its going to be a stock 4.1 device or that its going to be unlocked and XDA friendly, they will have my ear. No matter how awesome, if its going to be a locked/slow updated device, i'm not interested anymore.
"Glad to see LG finally trying to step in the ring with samsung on a tech level. They are the only other android manufacturer that ever actually could"
Really? LG is only one? Never heard of HTC One X or One XL???
can you tell me how much of the tech in ANY HTC was developed by HTC? I'll give you a hint. . none.
That LCD2 screen on the OneX is made by samsung, and the chip is qualcomm or Nvidia depending on the version. HTC, much like apple, customizes the design and the software but gets parts from everyone else.
LG and Samsung are the only 2 that make the bulk of their phone parts themselves.. For samsung they make nearly the entire thing with samsung parts (for international versions, with Qualcomm chips for US versions), LG only has to outsource for the CPU and radio.
LG has spent too much time trying to look like samsung and not enough time pushing their product tech. I'm very happy that they are starting to look like they are ready to get serious and go toe to toe on some tech levels w/ samsung.
Perhaps ur forgetting a legendary. Brand.by the nane SONY ;-)
Not just it is a software tycoon like Apple
Its also a hardware player like Samsung
Making it the only company that can challenge both Apple n Samsung head to head....
umm.. not in mobile phones. Sony doesnt make crap for the phones. Just like HTC, they are software overlay designers and phone designers. They make nothing hardware wise for android phones. Making playstations and bluray players is not the same tech as making phones.
And theyve fallen quite behind in many of their other products as well, their software and quality has been lacking for some time.
Display in HTC is made by Sony btw and soc used in PSP vita is a quad core A9 with 543MP4+...could be used in any phone as is...sony for sure know thing or two for mobile soc...now after their split from Ericsson...I hope they'll made a device to join Elite Android force :)
The S-LCD2 is actually either a Sony display (which can be either made by Sony, AUO Optronics, or Sharp. The Sony displays might be made by Samsung, might be made by Sony, no one really knows besides maybe HTC themselves.
HTC may not have any ability to make custom displays and chipsets, but they obviously know how to put all of those things together to make something good. LG has yet to actually put all of their know-how together to make a truly desirable device. Samsung has, but it's design lacks originality and the software still feels cartoony.
I still say huaweii can make phones just as good as ss. They just need to start releasing their phones in the USA, and market them a lot better. They were good with updates, but I don't know if they can keep it up with the emotion ui. And for some reason I have always been a huawei fan boy
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